Description
The need for quick
and reliable travel
services has never been greater
than in today's fast-paced and globally-
connected world. The swift response
this has demanded has brought
to surface the inadequacies of
conventional travel agencies. Faced
with a plethora of choices, made
possible by the advent of low-cost
carriers and their competitive fares, travellers
have realised that the simplest, most
comfortable way of comparing prices and
booking air tickets is the internet. It was in this
space that MakeMyTrip.com – the pioneering
idea that jumpstarted the entire online travel
revolution in India – found its calling.
No longer restricted by payment logistics, the
remoteness of location or the time of day,
travellers suddenly discovered that, for the first
time, they were fully in charge, independent and
in an environment that was, in addition, both
safe and reliable. This added to the comfort and
helped fashion an entire industry.
Sustained by a population that is getting
progressively younger and with the increasing
penetration of the internet, the online travel
market crossed the Rs. 8000 crore (US$ 1.75
billion) mark in 2008. This represented 11% ofthe total travel industry
market. Projections
suggest that by
2010/11 online
bookings will
notch up
revenues of
Rs. 28,000
crore (US$ 5.80 billion) comprising 25% of the
industry.
134 SUPERBRANDS
Mar ket
The need for quick
and reliable travel
services has never been greater
than in today's fast-paced and globally-
connected w orld.The sw ift response
this has dem anded has brought
to surface the inadequacies of
conventional travel agencies.Faced
w ith a plethora of choices,m ade
possible by the advent of low -cost
carriers and their com petitive fares,travellers
have realised that the sim plest,m ost
com fortable w ay of com paring prices and
booking air tickets is the internet.It w as in this
space that M akeM yTrip.com –the pioneering
idea that jum pstarted the entire online travel
revolution in India –found its calling.
N o longer restricted by paym ent logistics,the
rem oteness of location or the tim e of day,
travellers suddenly discovered that,for the first
tim e,they w ere fully in charge,independent and
in an environm ent that w as,in addition,both
safe and reliable.This added to the com fort and
helped fashion an entire industry.
Sustained by a population that is getting
progressively younger and w ith the increasing
penetration of the internet,the online travel
m arket crossed the Rs.8000 crore (U S$ 1.75
billion) m ark in 2008.This represented 11% of
the total travel industry
m arket.Projections
suggest that by
2010/11 online
bookings w ill
notch up
revenues of
Rs.28,000
crore (U S$ 5.80 billion) com prising 25% of the
industry.
Achievement s
M akeM yTrip.com is the pioneer that
started the entire online travel
revolution in India.But being first w as
not a guarantee for success.Like all
good ideas the pioneering spirit of
M akeM yTrip.com needed to be
supported by constant innovation,
long-term vision and reliability.That
businesses w ere taking notice of the
em ergence of an entire industry
becam e apparent at aw ard functions.
M akeM yTrip.com w as voted one of
A sia's H ottest Technology Start ups by
Red H erring and w as also included in
the list of the Top 100 C om panies in
A sia.In 2006,it w on the Em erging
India aw ard from IC IC I Bank as also
C N BC -TV18.The follow ing year,it w as
adjudged the Best O nline Travel
A gency in India by G alileo Express
Travel W orld.
A ccording to com Score,the w orld's leading
digital m arketing intelligence and m easurem ent
service,in the five-year period 2005/09,
M akeM yTrip.com had the distinction of being
the m ost visited travel w ebsite;it w as also
scored as the N um ber O ne travel w ebsite by
JuxtC onsult,a fully integrated m arket research
com pany in India;and as the M ost Preferred
O nline Travel A gency by the Travel Biz M onitor
Survey,2008.
M akeM yTrip.com has also em erged as the top
seller am ong online and offline travel com panies
for all the m ajor dom estic and international
airlines,as w ell as hotels.Recognition has com e
from A ir India,Jet A irw ays,Kingfisher A irlines,
Lufthansa,M alaysian A irlines and A ir M auritius
and from C idade de G oa and the Taj G roup in
the hospitality business.For its innovations in the
field of digital m arketing,M akeM yTrip.com has
w on the prestigious A bby A w ard (G old and
Silver),tw o years in a row .
N ot w ithout reason,in eight short years,
M akeM yTrip.com ,has garnered the trust of over
one m illion satisfied custom ers as w ell as the
respect and acclaim of the entire travel industry
and business w orld.
Hist or y
C onceived and founded in 2000 by D eep Kalra,
M akeM yTrip.com began as a sm all start up in
D elhi focussing on the non-resident Indian (N RI)
m arket –specifically on people seeking an
econom ical ticket to visit hom e.O ver a period
of five years it becam e the forem ost travel
w ebsite in the U S-India space.Today,it
com m ands an im pressive 4% share of the N RI
travel business to India pegged at U S$ 1 billion
(Rs.4800 crore).
W ith the low -cost carrier (LC C ) revolution in
2005,the Indian m arket w as ready for an online
travel agency.M akeM yTrip.com m ade its India
debut in Septem ber 2005 w ith its Low est
A irfare G uarantee.The M akeM yTrip.com
w ebsite becam e the catalyst in revolutionising
the Indian online travel industry.H eartened by
the trem endous response,M akeM yTrip.com
soon diversified its online travel offerings to
include dom estic and international holiday
packages and tours,as w ell as dom estic and
international hotels.It created a special space
for M IC E (m eetings,incentives,conventions and
exhibitions) travellers,group tours,corporate
travel,dom estic bus tickets and related travel
services such as foreign exchange,visa assistance
and travel insurance.
Today,M akeM yTrip.com
leads the Indian online
travel com pany dom ain.
A n air ticket or hotel
room can be booked
from alm ost anyw here
in the w orld,around-the-
clock.C ustom ers have
w ide-ranging options to
choose from and it is
possible to generate an
e-ticket or hotel voucher
instantly.
A s India's m ost
trusted online
travel agency,
M akeM yTrip.com
recorded sales of Rs.1000
crore (U S$ 208.30 m illion)
in the financial year
ended M arch 2008
and Rs.1500 crore
(U S$ 312.50) in the
follow ing financial
year.A 50% grow th
w as a stunning
achievem ent for
a com pany less
than ten years old.
Product
A custom er centric com pany,M akeM yTrip.com
offers the potential traveller a com prehensive
m enu of best-value travel products and services.
These range from dom estic and international air
tickets to corporate tours.The com pany's
product repertoire balances non-air and air
products w ith the evolving m arket for
international holidays –a business prospect that
M akeM yTrip.com has actively pursued.The
grow ing popularity of its foreign holidays and
tours operations is m aking this an im portant
revenue stream for the com pany.
N ot content w ith just its conventional
offerings,M akeM yTrip.com has developed a
pow erful search engine that allow s visitors to
com pare and book tickets on any airline,
including low cost and full service carriers.The
com pany also offers real-tim e bookings of over
4000 hotels in India and 12,000 internationally
as also the facility for online hiring of cabs for
airport transfers,day excursions and extended
trips.Travel agents from anyw here in the w orld
can access M akeM yTrip.com through an
exclusive business-to-business extranet.
Every product and service offered by
M akeM yTrip.com is supported in real-tim e by
call centres that are operational around-the-
clock,as w ell as 23 com pany-ow ned travel
shops and franchisee outlets that have been
opened in select cities.
Recent Development s
W hile M akeM yTrip.com continues to exert
pressure on com petition by constantly
upgrading technologies,it has an ear firm ly
tuned to consum er needs.Tw o observations
have m oulded the com pany:the first is that
m any people still prefer the traditional touch-
and-feel m ethod of booking tickets.In deference
to them the com pany has opened 23 regional
offices across the country.The second realisation
w as that every passenger is not an air traveller.
To reach train and bus passengers
M akeM yTrip.com has introduced separate
sections on its w ebsite to book rail and bus
tickets.These offer the m ost exhaustive
inventory of routes and help m ake
M akeM yTrip.com the m ost com plete travel
reservation portal in India.
In a recent introduction M akeM yTrip.com
has launched a path-breaking initiative that
facilitates m ulti-city airline bookings.This
sim ply m eans that custom ers can search and
com pare fares for m ore than tw o departure
and destination cities.
M akeM yTrip.com uses a com pletely fool-
proof,Verisign-secure server.H ow ever,for
people w ho prefer not to m ake online
transactions,the com pany offers the facility of
collecting paym ent against delivery of tickets at
their doorstep.
In the m ost recent exam ple of the com pany
staying on top of technological developm ents,
M akeM yTrip.com provided custom ers w ith the
facility of searching,booking and paying for their
air tickets using their m obile phone –even w ith
a non G PRS-enabled instrum ent.This elim inated
the need for a com puter or an internet
connection and gave travellers the advantage of
m aking their purchases from anyw here in the
country,at any tim e.
Promot ion
The com pany's w idespread brand recognition
stem s from its quality products and services,as
w ell as its custom er outreach program m es
w hich have used innovative m edia prom otions.
Typically,they have entailed the strategic use of
print,television,radio and online m arketing.That
M akeM yTrip.com w as fully in sync w ith m arket
needs is best exem plified in the fact that its
India operation w as launched w ith the
challenging low est airfare guarantee.In an
intensely com petitive m arket this w as a bold
statem ent to m ake.It m ade custom ers take
notice and brought the young brand instant
recognition and success.M akeM yTrip.com
follow ed this w ith an equally com pelling
m oney-back guarantee w hich helped
strengthen the com pany's stand of being a
provider of high-quality travel services w ith
easy-on-the-pocket prices.
U nder the now -fam ous Hamne Toda Vaada
Toh PayOnlyAadha (If w e break a prom ise m ade
to you,pay only half) slogan,M akeM yTrip.com
revolutionised the international travel m arket.
This innovative cam paign,offering a refund
of half the m oney to a traveller w ho
w asn't com pletely satisfied w ith
his international holiday,w as a
huge success.In keeping w ith
the sam e vein of confidence
in its product and in its
ability to
deliver,the brand also m ade an alluring offer of
Train Ke DaamMein Plane Ke Mazein(The
elation of air travel at the price of a train ticket).
M akeM yTrip.com also offers various cash-back
schem es for hotel bookings,flight reservations,
and bus tickets as w ell as for holidays in India
and abroad.
Recently,listeners of H it! 95 FM w ere tackled
by a prom otion that gave them a chance to w in
a w eekend break at an exciting destination.The
num ber of enquiries that w ere received and the
overall enthusiasm of participants show ed the
popularity of the schem e –and also w as
evidence that the radio w as back in favour.
M akeM yTrip.com has also,in partnership w ith
A BN A m ro Bank,co-sponsored the increasingly
popular and versatile G o C ard,w hich offers a
w ide range of dom estic and international travel
services as w ell as exclusive prom otions w ith
airlines,hotels and holidays.
Br and Values
That m any brands fail is a rem inder that the
consum er is a hard task m aster and the m arket,
an unforgiving testing ground.The success that
M akeM yTrip.com has achieved is the result of its
unblinking focus on three core values:custom er
centricity,integrity and accountability.
Founded to em pow er the Indian traveller
w ith choice,M akeM yTrip.com strives to offer its
custom ers best-value travel products and
services.Supported by cutting-edge technology
and a vision to stay relevant it is –and w ill
rem ain –the brand of choice.
www. makemyt r ip. com
135 SUPERBRANDS
M akeM yTrip.com w as the first online travel
com pany in India to offer its services through
the internet,telephone,retail and m obile
M akeM yTrip.com introduced the concept of
candid hotel pictures and actual guest review s
to sell hotel room s
In 2007 m ore than one m illion travellers used
its services
Each m onth over 3 m illion unique visitors hit
the com pany's w ebsite
O n an average,each day,M akeM yTrip.com sells
12,000 air tickets,1000 hotel room nights and
200 holiday packages
M akeM yTrip.com offers the revolutionary
'search-book-pay' SM S service for flight
ticketing
Things you didn’t know about
MakeMyTr ip.com
doc_328676115.pdf
The need for quick
and reliable travel
services has never been greater
than in today's fast-paced and globally-
connected world. The swift response
this has demanded has brought
to surface the inadequacies of
conventional travel agencies. Faced
with a plethora of choices, made
possible by the advent of low-cost
carriers and their competitive fares, travellers
have realised that the simplest, most
comfortable way of comparing prices and
booking air tickets is the internet. It was in this
space that MakeMyTrip.com – the pioneering
idea that jumpstarted the entire online travel
revolution in India – found its calling.
No longer restricted by payment logistics, the
remoteness of location or the time of day,
travellers suddenly discovered that, for the first
time, they were fully in charge, independent and
in an environment that was, in addition, both
safe and reliable. This added to the comfort and
helped fashion an entire industry.
Sustained by a population that is getting
progressively younger and with the increasing
penetration of the internet, the online travel
market crossed the Rs. 8000 crore (US$ 1.75
billion) mark in 2008. This represented 11% ofthe total travel industry
market. Projections
suggest that by
2010/11 online
bookings will
notch up
revenues of
Rs. 28,000
crore (US$ 5.80 billion) comprising 25% of the
industry.
134 SUPERBRANDS
Mar ket
The need for quick
and reliable travel
services has never been greater
than in today's fast-paced and globally-
connected w orld.The sw ift response
this has dem anded has brought
to surface the inadequacies of
conventional travel agencies.Faced
w ith a plethora of choices,m ade
possible by the advent of low -cost
carriers and their com petitive fares,travellers
have realised that the sim plest,m ost
com fortable w ay of com paring prices and
booking air tickets is the internet.It w as in this
space that M akeM yTrip.com –the pioneering
idea that jum pstarted the entire online travel
revolution in India –found its calling.
N o longer restricted by paym ent logistics,the
rem oteness of location or the tim e of day,
travellers suddenly discovered that,for the first
tim e,they w ere fully in charge,independent and
in an environm ent that w as,in addition,both
safe and reliable.This added to the com fort and
helped fashion an entire industry.
Sustained by a population that is getting
progressively younger and w ith the increasing
penetration of the internet,the online travel
m arket crossed the Rs.8000 crore (U S$ 1.75
billion) m ark in 2008.This represented 11% of
the total travel industry
m arket.Projections
suggest that by
2010/11 online
bookings w ill
notch up
revenues of
Rs.28,000
crore (U S$ 5.80 billion) com prising 25% of the
industry.
Achievement s
M akeM yTrip.com is the pioneer that
started the entire online travel
revolution in India.But being first w as
not a guarantee for success.Like all
good ideas the pioneering spirit of
M akeM yTrip.com needed to be
supported by constant innovation,
long-term vision and reliability.That
businesses w ere taking notice of the
em ergence of an entire industry
becam e apparent at aw ard functions.
M akeM yTrip.com w as voted one of
A sia's H ottest Technology Start ups by
Red H erring and w as also included in
the list of the Top 100 C om panies in
A sia.In 2006,it w on the Em erging
India aw ard from IC IC I Bank as also
C N BC -TV18.The follow ing year,it w as
adjudged the Best O nline Travel
A gency in India by G alileo Express
Travel W orld.
A ccording to com Score,the w orld's leading
digital m arketing intelligence and m easurem ent
service,in the five-year period 2005/09,
M akeM yTrip.com had the distinction of being
the m ost visited travel w ebsite;it w as also
scored as the N um ber O ne travel w ebsite by
JuxtC onsult,a fully integrated m arket research
com pany in India;and as the M ost Preferred
O nline Travel A gency by the Travel Biz M onitor
Survey,2008.
M akeM yTrip.com has also em erged as the top
seller am ong online and offline travel com panies
for all the m ajor dom estic and international
airlines,as w ell as hotels.Recognition has com e
from A ir India,Jet A irw ays,Kingfisher A irlines,
Lufthansa,M alaysian A irlines and A ir M auritius
and from C idade de G oa and the Taj G roup in
the hospitality business.For its innovations in the
field of digital m arketing,M akeM yTrip.com has
w on the prestigious A bby A w ard (G old and
Silver),tw o years in a row .
N ot w ithout reason,in eight short years,
M akeM yTrip.com ,has garnered the trust of over
one m illion satisfied custom ers as w ell as the
respect and acclaim of the entire travel industry
and business w orld.
Hist or y
C onceived and founded in 2000 by D eep Kalra,
M akeM yTrip.com began as a sm all start up in
D elhi focussing on the non-resident Indian (N RI)
m arket –specifically on people seeking an
econom ical ticket to visit hom e.O ver a period
of five years it becam e the forem ost travel
w ebsite in the U S-India space.Today,it
com m ands an im pressive 4% share of the N RI
travel business to India pegged at U S$ 1 billion
(Rs.4800 crore).
W ith the low -cost carrier (LC C ) revolution in
2005,the Indian m arket w as ready for an online
travel agency.M akeM yTrip.com m ade its India
debut in Septem ber 2005 w ith its Low est
A irfare G uarantee.The M akeM yTrip.com
w ebsite becam e the catalyst in revolutionising
the Indian online travel industry.H eartened by
the trem endous response,M akeM yTrip.com
soon diversified its online travel offerings to
include dom estic and international holiday
packages and tours,as w ell as dom estic and
international hotels.It created a special space
for M IC E (m eetings,incentives,conventions and
exhibitions) travellers,group tours,corporate
travel,dom estic bus tickets and related travel
services such as foreign exchange,visa assistance
and travel insurance.
Today,M akeM yTrip.com
leads the Indian online
travel com pany dom ain.
A n air ticket or hotel
room can be booked
from alm ost anyw here
in the w orld,around-the-
clock.C ustom ers have
w ide-ranging options to
choose from and it is
possible to generate an
e-ticket or hotel voucher
instantly.
A s India's m ost
trusted online
travel agency,
M akeM yTrip.com
recorded sales of Rs.1000
crore (U S$ 208.30 m illion)
in the financial year
ended M arch 2008
and Rs.1500 crore
(U S$ 312.50) in the
follow ing financial
year.A 50% grow th
w as a stunning
achievem ent for
a com pany less
than ten years old.
Product
A custom er centric com pany,M akeM yTrip.com
offers the potential traveller a com prehensive
m enu of best-value travel products and services.
These range from dom estic and international air
tickets to corporate tours.The com pany's
product repertoire balances non-air and air
products w ith the evolving m arket for
international holidays –a business prospect that
M akeM yTrip.com has actively pursued.The
grow ing popularity of its foreign holidays and
tours operations is m aking this an im portant
revenue stream for the com pany.
N ot content w ith just its conventional
offerings,M akeM yTrip.com has developed a
pow erful search engine that allow s visitors to
com pare and book tickets on any airline,
including low cost and full service carriers.The
com pany also offers real-tim e bookings of over
4000 hotels in India and 12,000 internationally
as also the facility for online hiring of cabs for
airport transfers,day excursions and extended
trips.Travel agents from anyw here in the w orld
can access M akeM yTrip.com through an
exclusive business-to-business extranet.
Every product and service offered by
M akeM yTrip.com is supported in real-tim e by
call centres that are operational around-the-
clock,as w ell as 23 com pany-ow ned travel
shops and franchisee outlets that have been
opened in select cities.
Recent Development s
W hile M akeM yTrip.com continues to exert
pressure on com petition by constantly
upgrading technologies,it has an ear firm ly
tuned to consum er needs.Tw o observations
have m oulded the com pany:the first is that
m any people still prefer the traditional touch-
and-feel m ethod of booking tickets.In deference
to them the com pany has opened 23 regional
offices across the country.The second realisation
w as that every passenger is not an air traveller.
To reach train and bus passengers
M akeM yTrip.com has introduced separate
sections on its w ebsite to book rail and bus
tickets.These offer the m ost exhaustive
inventory of routes and help m ake
M akeM yTrip.com the m ost com plete travel
reservation portal in India.
In a recent introduction M akeM yTrip.com
has launched a path-breaking initiative that
facilitates m ulti-city airline bookings.This
sim ply m eans that custom ers can search and
com pare fares for m ore than tw o departure
and destination cities.
M akeM yTrip.com uses a com pletely fool-
proof,Verisign-secure server.H ow ever,for
people w ho prefer not to m ake online
transactions,the com pany offers the facility of
collecting paym ent against delivery of tickets at
their doorstep.
In the m ost recent exam ple of the com pany
staying on top of technological developm ents,
M akeM yTrip.com provided custom ers w ith the
facility of searching,booking and paying for their
air tickets using their m obile phone –even w ith
a non G PRS-enabled instrum ent.This elim inated
the need for a com puter or an internet
connection and gave travellers the advantage of
m aking their purchases from anyw here in the
country,at any tim e.
Promot ion
The com pany's w idespread brand recognition
stem s from its quality products and services,as
w ell as its custom er outreach program m es
w hich have used innovative m edia prom otions.
Typically,they have entailed the strategic use of
print,television,radio and online m arketing.That
M akeM yTrip.com w as fully in sync w ith m arket
needs is best exem plified in the fact that its
India operation w as launched w ith the
challenging low est airfare guarantee.In an
intensely com petitive m arket this w as a bold
statem ent to m ake.It m ade custom ers take
notice and brought the young brand instant
recognition and success.M akeM yTrip.com
follow ed this w ith an equally com pelling
m oney-back guarantee w hich helped
strengthen the com pany's stand of being a
provider of high-quality travel services w ith
easy-on-the-pocket prices.
U nder the now -fam ous Hamne Toda Vaada
Toh PayOnlyAadha (If w e break a prom ise m ade
to you,pay only half) slogan,M akeM yTrip.com
revolutionised the international travel m arket.
This innovative cam paign,offering a refund
of half the m oney to a traveller w ho
w asn't com pletely satisfied w ith
his international holiday,w as a
huge success.In keeping w ith
the sam e vein of confidence
in its product and in its
ability to
deliver,the brand also m ade an alluring offer of
Train Ke DaamMein Plane Ke Mazein(The
elation of air travel at the price of a train ticket).
M akeM yTrip.com also offers various cash-back
schem es for hotel bookings,flight reservations,
and bus tickets as w ell as for holidays in India
and abroad.
Recently,listeners of H it! 95 FM w ere tackled
by a prom otion that gave them a chance to w in
a w eekend break at an exciting destination.The
num ber of enquiries that w ere received and the
overall enthusiasm of participants show ed the
popularity of the schem e –and also w as
evidence that the radio w as back in favour.
M akeM yTrip.com has also,in partnership w ith
A BN A m ro Bank,co-sponsored the increasingly
popular and versatile G o C ard,w hich offers a
w ide range of dom estic and international travel
services as w ell as exclusive prom otions w ith
airlines,hotels and holidays.
Br and Values
That m any brands fail is a rem inder that the
consum er is a hard task m aster and the m arket,
an unforgiving testing ground.The success that
M akeM yTrip.com has achieved is the result of its
unblinking focus on three core values:custom er
centricity,integrity and accountability.
Founded to em pow er the Indian traveller
w ith choice,M akeM yTrip.com strives to offer its
custom ers best-value travel products and
services.Supported by cutting-edge technology
and a vision to stay relevant it is –and w ill
rem ain –the brand of choice.
www. makemyt r ip. com
135 SUPERBRANDS
M akeM yTrip.com w as the first online travel
com pany in India to offer its services through
the internet,telephone,retail and m obile
M akeM yTrip.com introduced the concept of
candid hotel pictures and actual guest review s
to sell hotel room s
In 2007 m ore than one m illion travellers used
its services
Each m onth over 3 m illion unique visitors hit
the com pany's w ebsite
O n an average,each day,M akeM yTrip.com sells
12,000 air tickets,1000 hotel room nights and
200 holiday packages
M akeM yTrip.com offers the revolutionary
'search-book-pay' SM S service for flight
ticketing
Things you didn’t know about
MakeMyTr ip.com
doc_328676115.pdf