Social media is more than just opening account on socia networking sites, and there are many other things that you need to do apart form opening accounts. You should understand social content planning, personas, social network research and development, light SEO, social content promotion, social monitoring and analytics for insights and reports. Hence you need to become a super user with social applications, with whatever knowledge you need to start marketing your very own site to set an example or milestones for reference. Writing down your experience on a personal site or blog will help.
Ask and answer questions on the Answers section of LinkedIn in your field of expertise. Earning best answer will show up on your profile and favorably impress recruiters. Join groups and participate by responding to posts and answering questions. Recruiters join groups related to the types of positions that they are seeking to fill, and you can get their attention by presenting yourself well in these groups. Use LinkedIn applications to enhance your profile and tell recruiters more about you. You can upload video, audio, and Word/PDF documents to your profile. Using multimedia gives your profile an added touch of professionalism while adding more substance to the basic information that LinkedIn requires.
For those skeptical, a reminder that not too long ago, knowledge of e-mail, word and excel was not an absolute requirement for an office job.
A company will use resources to hire a social media professional only when it is convinced that it is profitable from a return of investment perspective.
Studies show that social media revenue spending for Indian companies next year would be close to Rs.50 crore. That’s precisely the job of a social management professional.
Since social media reflects brand perceptions and has plenty of user-interactions, it is good to have social media skills above your core skill sets; they can definitely add value to you and your organization. Marketers can use it as a platform to connect, converse and spread the news about company’s brand. An example would be a mobile phone manufacturer giving a latest Smartphone to a lucky user whose tweets have e company hash tag. Social media is certainly the next big thing on the Internet Ocean. You can prefer to stay afloat or plunge in and find the treasure buried underneath.
It’s an interesting dynamic, because you have platforms that are so incredibly enabling. Anyone with an internet connection can easily build sizeable networks, launch a blog or make a video. And they have. Thousands of people are jumping on the social bandwagon and touting themselves as experts in the field.
