ITC SWOT ANALYSIS

abhishreshthaa

Abhijeet S
STRENGTHS

  • 1] MANAGING DIVERSE BUSINESS. ITC HAS 105 SUBSIDARIES CONNECTED WITH ITS VARIOUS OPERATIONS.


  • 2] WEALTH OF LOCAL KNOWLEDGE & INTERNATIONAL EXPERTISE HELPS IT TO BE GLOBALLY COMPETITIVE.


  • 3] HIGH QUALITY STANDARD PRODUCTS & SERVICES


  • 4] EXCELLENT EXPORT EARNINGS.


  • 5] HIGHILY PROFESSIONAL MANAGEMENT.


  • 6] EXCELLENT DISTRIBUTION NETWORK.


  • 7] EXCELLENT BRAND MAKING CAPABILITY HELPING IT TO DIVERSIFY IT INTO RETAILING ,IT & HOTELS SEGMENTS


  • 8] AGRI-EXPORT SEGMENT SHOWING EXCELLENT GROWTH OF 28 % & EARNING RS 4 BILLION FOREIGN EXCHANGE.


  • 9] A LASTING IMPRESSION BY CATCHY ADS.


  • 10]. ITC LTD IS ONE OF THE MOST LIQUID SCRIPTS IN THE CAPITAL MARKET. WITH DOMESTIC INSTITUTIONS HAVING A CONSIDERABLE STAKE THIS IS LIKELY RO IMPROVE LIQUIDITY IN DEMAT TRADING.


  • 11] GOOD RETURNS BY WAY OF DIVIDEND PER SHARE EVERY YEAR. IN 31.3.2002 THE DIVIDEND DECLARED IS 13.50 RS PER SHARE


  • 12] THE LIFESTYLE RETAILING SEGMENT HAS WON ACCLAIM & MOVING TOWARDS HIGHER SALES.


  • 13] THE EXPRESSION GREETING CARD IS WIDENING ITS BASE ALL OVER INDIA & IT IS AVAILABLE AT MOST RETAIL SHOPS.


  • 14]STEADY INCREASE IN THE RETURN ON CAPITAL EMPLOYED.


  • 15] SOPHISTICATED RESEARCH & DEVELOPMENT FACILITIES.

WEAKNESS


1]DIVERSIFICATION INTO VARIOUS LINES IN WHICH IT DOES NOT HAVE MUCH KNOWLEDGE WOULD BE VERY RISKY PROPOSITION.



2] HIGH COMPETITION FROM ESTABLISHED BRANDS WHICH HAS RESULTED IN REDUCTION IN PROFIT MARGINS.



3] STEEP INCREASE IN CIGARETTE TAXES HAS ADVERSILY AFFECTED THE REVENUE EARNED.



4].DUE TO HIGH PRICE OF CIGARETTE, CONSUMERS ARE SWITCHING TO OTHER CHEAPER FORMS OF TOBACCO.



5] ITS HOTEL INDUSTRY HAS STILL NOT CREATED A BIG SHARE IN THE MARKET SIZE.


OPPORTUNITIES


1]BIG UNTAPPED MARKET AVAILABLE. FOR CIGARETTES , HOTELS , IT, RETAIL GARMENT,PACKAGING & AGRICULTURAL PRODUCTS..



2] HIGH GROWTH POTENTIAL COULD BE ACHIEVED.



3]GOOD SOURCE OF REVENUE & FOREIGN EXCHANGE AVAILABLE BY WAY OF EXPORTS OF AGRICULTURAL PRODUCTS , HOTELS & CIGARETTES.



4]ITS COMPETITORS DON’T HAVE THE FIANACIAL BANKING LIKE IT SO IT CAN TAKE ADVANTAGE OF THIS.



5] PROPER PUBLICITY OF THE HOTELS WOULD INCREASE ITS BRAND IMAGE & REVENUE.


THREATS

1] NEGATIVE PUBLICITY FOR SMOKING COULD EFFECT ITS CIGARETE SEGMENT.



2] GOVERNMENT IS UNDER HUGE PRESSURE FROM PUBLIC ORGANISATIONS FOR BANNING TOBACCO PRODUCTS WHICH COULD EFFECT IT ADVERSILY.



3] HIGH COMPETITION FROM ESTABLISHED BRANDS



4] COMPETITION FROM UNBRANDED PRODUCTS.



5] DUE TO TERRORIST ATTACKS THE TOURISM INDUSTRY HAS TAKEN A BACK SEAT WHICH WOULD AFFECT THE HOTEL SEGMENT.



6]POOR MONSOON LEADS TO POOR AGRICULTURALGROWTH WHICH WOULD AFFECT THE AGRI-EXPORTS.
 
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