It is Said To Be the Women Era, But Is It Really The Truth ?

It is Said To Be the Women Era, But Is It Really The Truth ?

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Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and operate a business enterprise. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. Business owned by Women is highly increasing in the economies of countries. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures. The Indian culture made women only subordinates and executors of the decisions made by other male members, in the basic family structure. At the family level, the task of coordinating various activities in a much effective manner, without feeling the pinch of inconveniences, is being carried out by the women folk. The titles given to women are as follows

Indian women are considered as Shakti, which means source of power.

Effectively coordinating the available factors and resources

Efficient execution of decisions imposed on them

Clear vision and ambition on the improvement of family and children

Patience and bearing the sufferings on behalf of others and

Ability to work physically more at any age

Women sector occupies nearly 45% of the Indian population.

An effective entrepreneur requires certain

Innovative thinking and farsightedness

Quick and effective decision making skill

Ability to mobilize and marshal resources

Strong determination and self confidence

Preparedness to take risks

Accepting changes in right time

Access and alertness to latest scientific and technological information

Proper planning and execution are required at all levels. Proper training in right direction is to be planned meticulously.

Taking the following steps for women entrepreneurship

Identifying women with different literary levels in proper groups and to create

Awareness about entrepreneurship and its importance as job providing avenues

Rather than job seeking ventures

Skills to be provided to selected women group are to be identified.

Making them to realize the income generation and social status and recognition

Giving orientation and skill training on selected trades on their choice and suitability

Assisting them in preparation of project reports for their own proposed units and helping them to follow up the venture to start the new enterprise.

Providing consultancy and guidance, continuously

With proper financial assistance and effectively using them, each college/university may train 300 to 1000 youths, in the area of entrepreneurship development. When women are going to be the target groups, the benefit will reach a larger section of the society. Thus programmes combining, technical skill and entrepreneurship skill, to selected groups, will make the Indian women more self reliant and confident and would lead them to be envied by people at the international level.

The essential components of such training may be listed as follows.

Awareness, career building and attitudinal change towards enterprise formation

Effective training on building up self-confidence and communication skills

Skill training on specific trades suitable to their option

Training on quick and effective decision making techniques and managerial skills

Training on marketing strategies

Training on effective financial management

Training on project formulation and implementation

Scope for increasing access to new technologies and scientific knowledge

Information on persons/offices to be contacted

Interaction with successful entrepreneurs for sharing their experiences

Women in India are faced many problems to get ahead their life in business.

A few problems can be detailed as;

The bankers consider women loonies as higher risk than men loonies. The bankers put unrealistic and unreasonable securities to get loan to women entrepreneurs.According to a report by the United Nations, "despite evidence that women's loan repayment rates are higher than men's, women still face more difficulties in obtaining credit," often due to discriminatory attitudes of banks and informal lending groups

Women in developing nations have little access to funds. The women entrepreneurs lack adequate financial resources and working capital as well as they lack access to external funds due to their inability to provide tangible security.

The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again.

Indian women give more emphasis to family ties and relationships. Married women have to make a fine balance between business and home.

More over the business success is depends on the support the family members extended to women in the business process and management.

Women are said to possess low level management skills; marketing means mobility and confidence in dealing with the external world, both of which women have been discouraged from developing by social conditioning.

According to The Economist, this lack of knowledge and the continuing treatment of women as second-class citizens keeps them in a pervasive cycle of poverty The studies indicates that uneducated women do not have the knowledge of measurement and basic accounting.

Achievement motivation of the women folk found less compared to male members. The low level of education and confidence leads to low level achievement and advancement motivation among women folk to engage in business operations and running a business concern.

Finally high production cost of some business operations adversely affects the development of women entrepreneurs. The installation of new machineries during expansion of the productive capacity and like similar factors dissuades the women entrepreneurs from venturing into new areas.

 
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