Quality is where we lack but it is not myth. Quality is the pillar of the business and when you provide quality that means your business will reach to the height which no one would have imagined. Well, the latest example is of Maggi. They are out of the country and near about 400 crore has been flushed and now you won't get maggi anymore. Maggi was using MSG and lead in excessive amount which is crime. Maggi has to withdraw all their samples and leaving only regret. Well, so quality is not myth we Indian are not avid health conscious but, we believe in Quality.