is niche marketing profitable

niche marketing is primarily about charging extra premium from your small segment of customers for the services that help them to differentiate themselves........it is profitable since it has cost advantage attached to it and also since customers are well aware of the fact that they are given special prefernce they patronise the product.this basically help in retaining ur customers which in long run helps to increse profits.everyone is well aware of the fact that acquiring a new customer is 5 -13% more costlier then keepin old,and customers in niche marketing are primarily ones who are like core customers and remain loyal...so in my opinion niche marketing is anyday beter.
 
niche marketing allows the company to gain some loyal customers who are going to stick to the company product even in stiff competition.
 
niche marketing ..is the way forward with lots of competition the only way is to go for niche people and then serve them which will create win win
 
if you are a small company and can not handle mass marketing niche marketing must be profitable :)
 
From my point of view niche marketing is better and you can focus on your niche related customers, visitors. Niche marketing is helpful in generating more revenue because you are focusing on the customers while considering their demands and choice.
 
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