Is Marketing Really Different From Selling?
Marketing is something that we do to let people know what products we have to offer.
Selling is something that we do to show people that the products we have to offer are of value to them.
In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and we are hardly even aware of what we saw or heard that ever made us think eating fast food meant getting good food fast!
Market with creativity. Use it as an opportunity to express yourself and bring in like minded individuals that will not only become successful in their own right, but contribute to your success and the success of your business. Multi level marketing can be a win win for everyone involved.
Marketing is all around us - from the letters that appear in our mind when our stomach hurts. Yes, we know what spells relief to the jingle in our head when we think of the first and second name we give the meat in our sandwich. We have all done it, ran into the store to buy something, and called it out by the brand...not by the actual product name.
A network marketing business relies on followers, building a clientele and building relationships. The best way to begin any relationship is with trust and understanding. By evaluating the needs of your audience, you can cater to them and appeal to their inner self. Create the need in them by positioning your business and product as something they cannot live without.
When was the last time you were thinking of something, as simple as coffee, and “Starbucks” appeared in your mind? This, my friend, is what they call "savvy marketing" and it's as old as the day is long. The reason that marketing has been around for so long, is that for some odd reason, the more we keep something in the forefront of our mind, the more we inquire, the more we "Google" it, and the more we buy it - it is why we think that we're wearing Levi’s instead of jeans.
You want people to want in, to want to be a part of this exciting opportunity and to believe in the product and/or business. There should never be a sales pitch that pushes a potential client. High pressure sales does not work in this arena and only drives people away. The more pressure behind a sale, the more illegitimate a product looks.
Marketing is what people do to get us interested in the “brand“ of their product. Marketing is what causes us to dream and imagine and wish. When someone markets a product or service to us, they are helping us to get more familiar with it. They are asking us to be really comfortable with hearing the brand, saying the brand, asking about the brand and eventually, leading us to a place where we find a NEED for just that brand.
Marketing is the first step to a long-term relationship with any product, and the more product a person has to sell - the longer we may find ourselves involved in the relationship.
Marketing and selling both promote a product, but are vastly different in their approach if you are doing it right. Often times marketing jobs can appear to involve selling, when in reality a good marketer should be promoting, educating and exciting people about a product.
A network marketing business may at first look like a sales job. At first glace you may think that you are selling products and selling opportunities to build your down line. But in reality what you want to be doing is marketing your business and creating interest.
Marketing is about creating excitement about a product and making it a MUST HAVE item. In essence, it is not a hard sell, but an awareness about what the product can do for the customer. Building a brand and having a following is essential to a good marketing campaign.
To market successfully, one must get there name out to the public in a variety of mediums. But getting your name out is not good, if once people arrive at your website, you lose them with a boring site. You want to entice the customer, making them want to be a part of it. Similar to the dating game, coming on too strong can turn someone off, but being boring is a sure way to lose them as well. There is a perfect balance between the two that wins.
Marketing is something that we do to let people know what products we have to offer.
Selling is something that we do to show people that the products we have to offer are of value to them.
In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and we are hardly even aware of what we saw or heard that ever made us think eating fast food meant getting good food fast!
Market with creativity. Use it as an opportunity to express yourself and bring in like minded individuals that will not only become successful in their own right, but contribute to your success and the success of your business. Multi level marketing can be a win win for everyone involved.
Marketing is all around us - from the letters that appear in our mind when our stomach hurts. Yes, we know what spells relief to the jingle in our head when we think of the first and second name we give the meat in our sandwich. We have all done it, ran into the store to buy something, and called it out by the brand...not by the actual product name.
A network marketing business relies on followers, building a clientele and building relationships. The best way to begin any relationship is with trust and understanding. By evaluating the needs of your audience, you can cater to them and appeal to their inner self. Create the need in them by positioning your business and product as something they cannot live without.
When was the last time you were thinking of something, as simple as coffee, and “Starbucks” appeared in your mind? This, my friend, is what they call "savvy marketing" and it's as old as the day is long. The reason that marketing has been around for so long, is that for some odd reason, the more we keep something in the forefront of our mind, the more we inquire, the more we "Google" it, and the more we buy it - it is why we think that we're wearing Levi’s instead of jeans.
You want people to want in, to want to be a part of this exciting opportunity and to believe in the product and/or business. There should never be a sales pitch that pushes a potential client. High pressure sales does not work in this arena and only drives people away. The more pressure behind a sale, the more illegitimate a product looks.
Marketing is what people do to get us interested in the “brand“ of their product. Marketing is what causes us to dream and imagine and wish. When someone markets a product or service to us, they are helping us to get more familiar with it. They are asking us to be really comfortable with hearing the brand, saying the brand, asking about the brand and eventually, leading us to a place where we find a NEED for just that brand.
Marketing is the first step to a long-term relationship with any product, and the more product a person has to sell - the longer we may find ourselves involved in the relationship.
Marketing and selling both promote a product, but are vastly different in their approach if you are doing it right. Often times marketing jobs can appear to involve selling, when in reality a good marketer should be promoting, educating and exciting people about a product.
A network marketing business may at first look like a sales job. At first glace you may think that you are selling products and selling opportunities to build your down line. But in reality what you want to be doing is marketing your business and creating interest.
Marketing is about creating excitement about a product and making it a MUST HAVE item. In essence, it is not a hard sell, but an awareness about what the product can do for the customer. Building a brand and having a following is essential to a good marketing campaign.
To market successfully, one must get there name out to the public in a variety of mediums. But getting your name out is not good, if once people arrive at your website, you lose them with a boring site. You want to entice the customer, making them want to be a part of it. Similar to the dating game, coming on too strong can turn someone off, but being boring is a sure way to lose them as well. There is a perfect balance between the two that wins.