Is Customer a King????

Talking of the 'customer'..the customer has made along journey from being 'a customer' in the eyes of a company to 'the customer' and now to 'this customer'. Companies are always on the look out for changing value requirements of the customer so that they can be first to the market and realize the max potential. Companies have started adopting a broad differentiation strategy to address the finest of changes in the customer's value requirements. So in a way yes!..customers are the biggest reason for the day by day change in products and prices.
 
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Recent technological advancements and increase in demand has impacted the corporate world immensely. With new products and new services getting introduced, attaining customer satisfaction becomes a challenge especially when its a stage where trial and error needs to be implemented. The prime objective of a business enterprise is to attain customer satisfaction, in other words, always prioritizing customers over everything else. Yes, %u201CCustomers are kings%u201D, however, recently companies are focusing on people management as well where employees are prioritized as well.
 
yeah customer is the king in the market ...we are getting day by day changes in technology and inventing new ideas just to attract the maximum customer
 
Lets pitch in a new dimension to the discussion here.. Customer is the King..good enough..how about customer being a Friend Also??.. Any comments??
 
According to me, customer is the real king for the manufacturers. Because all companies are based on the customer requirements so many companies are run based on customer profit.
 
Prateek, what you have suggested is business nirvana. However, it might be a little difficult to achieve, unless the company invests heavily into social media interaction with potential customers. Also, engaging customers on a daily basis with funny updates can be a great way of doing that. In fact, have you seen the Facebook page of Skittles? Now that’s the kind of engagement that I feel can transform customers into friends. What’s your opinion?
 
Arindom, I just saw the skittles page. Thanks for sharing.. I was real happy to see 24 million fans.

I couldn't quite get their updates though. Maybe coz they are all just for kids ?

http://www.facebook.com/skittles

Customer is king and you should always please him by doing whatever he expects of you. If it means acting as a friend, so be it ;)
 
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