Introduction to Television

abhishreshthaa

New member
Television's significant role in the lives and socialization of women has been thoroughly documented. Television sets are in virtually every home, and almost half of all homes have more than one. women are estimated to watch up to an average of 4 hours daily,and they have spent more hours watching television.


Aged are estimated to watch an average of about 20 to 25 hours per week; although some watch very little, others watch twice that amount. As a group, women tend to watch more than men, and older individuals watch more than younger adults.


The act of watching television need not require much of viewers. With¬out ever leaving their chairs, viewers can be stimulated, entertained, educated, horrified, or intrigued by a never-ending smorgasbord of mate-rial.


They need not respond or interact with the material; they do not have to analyze it or criticize it; they do not have to remember it; they do not even have to attend to it continuously, and they frequently engage in other activities simultaneously. The television set simply provides continuous stimuli until someone turns it off.


Background on Television in India:- State-run black and white television was introduced into India in 1959, but the take was extremely slow for the _rst several decades { by 1977, only around 600,000 sets had been sold.


In1982, however, the state-run broadcaster (Doordarshan) introduced color television, which dramatically increased interest in, and viewership of, television. Even with color, however, mostprogramming remained either government-sponsored news or information about economic development.


There were a few entertainment serials, which were watched with intensity.2 In theearly 1990s CNN and STAR TV _rst introduced the possibility of access to non-government programming via satellite.


There was a large demand for this cable (satellite) television, which was,and continues to be, _lled primarily by small entrepreneurs who buy a dish and a subscription and charge nearby homes to connect to it. This is especially true in rural villages, such as those in our sample.
 
Television's significant role in the lives and socialization of women has been thoroughly documented. Television sets are in virtually every home, and almost half of all homes have more than one. women are estimated to watch up to an average of 4 hours daily,and they have spent more hours watching television.


Aged are estimated to watch an average of about 20 to 25 hours per week; although some watch very little, others watch twice that amount. As a group, women tend to watch more than men, and older individuals watch more than younger adults.


The act of watching television need not require much of viewers. With¬out ever leaving their chairs, viewers can be stimulated, entertained, educated, horrified, or intrigued by a never-ending smorgasbord of mate-rial.


They need not respond or interact with the material; they do not have to analyze it or criticize it; they do not have to remember it; they do not even have to attend to it continuously, and they frequently engage in other activities simultaneously. The television set simply provides continuous stimuli until someone turns it off.


Background on Television in India:- State-run black and white television was introduced into India in 1959, but the take was extremely slow for the _rst several decades { by 1977, only around 600,000 sets had been sold.


In1982, however, the state-run broadcaster (Doordarshan) introduced color television, which dramatically increased interest in, and viewership of, television. Even with color, however, mostprogramming remained either government-sponsored news or information about economic development.


There were a few entertainment serials, which were watched with intensity.2 In theearly 1990s CNN and STAR TV _rst introduced the possibility of access to non-government programming via satellite.


There was a large demand for this cable (satellite) television, which was,and continues to be, _lled primarily by small entrepreneurs who buy a dish and a subscription and charge nearby homes to connect to it. This is especially true in rural villages, such as those in our sample.
Hey abhi, it is very interesting topic as we all know that television play a major role in our family, society and everybody's life. I am also including a document which will give you the introduction along with the detailed information on Television.
 

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