Description
Document tell introduction to business policy and strategic management.
Semester IV
(Compulsory)
Course Code: MBA 421 Maximum Marks:100
Course Title: Strategic Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The aim of the course is to help students integrate the knowledge gained in functional
areas of management and create among them awareness the roles and responsibilities of top
management, and to help them appreciate the process of strategic management.
Unit I
Introduction to Business Policy and Strategic Management: evolution, nature, purpose, and
objectives of business policy, overview of strategic management, concept of strategy, levels at
which strategy operates, strategic decision making, schools of thought on strategy formation, and
process of strategic management, strategists and their role in strategic management.
Unit 2
SWOT Analysis: strategic intent and SWOT analysis, hierarchy of strategic intent: strategic
intent, vision, mission, business definition, and goals and objectives, SWOT analysis:
environmental appraisal and organizational appraisal.
Unit 3
Strategic Analysis: strategic alternatives and choice, corporate -- level strategies, business --
level strategies, process of strategic analysis and choice, corporate -- level strategic analyses,
business -- level strategic analysis, subjective factors in strategic choice, contingency strategies,
strategic plan.
Unit 4
Structural and Strategic Implementation: strategic implementation interrelationship among
formulation and implementation of strategy, issues in strategy implementation, project and
procedural implementation, and resource allocation, structural implementation, behavioral
implementation.
Unit 5
Strategic Evaluation: Functional and operational implementation and strategic evaluation and
control, functional implementation, operational implementation, strategic evaluation and control.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• C.W.L. Hill & G.R. Jones, “Strategic Management Theory”, Houghton Mifflin, New
Jersey.
• J.D. Hunger & T.L. Wheeler, “Strategic Management”, Addison--Wesley, Reading,
Mass.
• Kazmi, “Business Policy & Strategic Management”, Tata McGraw Hill New Delhi
• M.A. Hitt, R.D. Ireland & R.E. Hoskisson, “Strategic Management”, South--Western
College Publishing, Cincinnati, Ohio.
Semester IV
(Compulsory)
Course Code: MBA 422 Maximum Marks:100
Course Title: Entrepreneurship Development University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The aim of this course is to enrich students with entrepreneurial styles and challenges
in the present business scenario.
Unit I
Entrepreneurship: definition, role and expectation, entrepreneurial styles and types,
characteristics of entrepreneur, functions of entrepreneur, promotion of entrepreneurship, role of
socio--cultural, economic and political environment, growth of entrepreneurship in pre and post
independence era, constraints for the growth of entrepreneurial culture.
Unit II
Entrepreneurial Motivation Theories: entrepreneurial competencies, developing
competencies--role of entrepreneur. Development Programmes-- assistance programmes for
small scale units, institutional frame work, role of SSI sector in the economy. SSI Units-- failure,
causes and preventive measures, turnaround strategies.
Unit III
Identification of business opportunity: preparation of feasibility report, financial and technical
evaluation, project formulation, specimen project report. Ownership Structures-- proprietorship
partnership, company, cooperatives, franchise.
Unit IV
Corporate Entrepreneurship: concepts, need, strategies, corporate practices, select cases,
dynamics of competition, plans for survival and growth.
Unit V
Women Entrepreneurship: need, growth of women entrepreneurship, problems faced by
women entrepreneurs, development of women entrepreneurship, entrepreneurship in informal
sector, rural entrepreneurship, Entrepreneurship in sectors like agriculture, tourism, health care,
transport and allied services.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• Clifford, M. Baumback & Joseph, R. Mancuso, ‘Entrepreneurship and Venture
Management”, (Prentice Hall)
• Donald, L Sexton and Raymaond W. Smilor, “The Art and Science of Entrepreneurship”,
(Ballinger, Pub. House)
• Dein, Steinhoff and John Burgess, “Small Business Management Fundamentals”,
(McGraw Hill).
• Guidelines to Entrepreneurs for starting a Small Scale Industry, (SISI) Madras
Publication
• Peter, F. Drucker, “Innovation and Entrepreneurship”, (Heinemann)
• Ram. K. Vepa, “How to Succeed in Small Scale Industry”, (Vikas).
• Richard, M. Hodgets, “Effective Small business Management”, (Academic Press).
Syllabus
Elective: Finance
Course Code: MBA--F23 Maximum Marks:100
Course Title: Financial Derivatives University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: After completing this course students should gain comprehensive understanding of
and ability to value derivatives and use them in financial/investment management.
Unit I
Introduction to Derivatives: concept, types of derivatives, forward commitments, contingent
claims, purpose of derivative markets, price discovery, risk management, arbitrage and
derivative pricing, structure and evolution of derivative markets in India.
Unit II
Forward Contracts: nature and structure of forward contracts, delivery and settlement of
contracts, role of forward markets. Types of Forwards Contracts-- equity, interest rate and bonds,
currency, and commodity forwards. Pricing and Valuation of Forwards-- pricing and valuation of
equity contracts with and without dividends, forward rate agreements (FRA). Risks of
Forwards-- default risk, and credit risk.
Unit III
Nature of futures contracts, role of clearing house, daily settlement, margins, price limits,
delivery and settlement, Types of Futures-- index, interest rate, and currency futures, pricing and
valuation of futures before and after marking to the market, relationship between futures prices
and spot prices.
Unit IV
Characteristics of options, money--ness of options, types: call options, put options, options on
futures, Option Pricing-- pay--off values (relationship between market value of the underlying
and exercise price), effect of difference in exercise value and time to maturity on option price.
Pricing Models-- discrete option pricing—binomial model (one period only), continuous option
pricing—Black--Scholes--Merton model. Put--call parity and synthetics.
Unit V
Characteristics of swap contracts, features of the type’s currency, interest rate, and equity
swap, credit risk at various stages of swap life. Pricing and Valuation-- computation of the
market value of different types of interest rate and currency swaps during their lives. Swaptions--
basic characteristics and uses of swaptions.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings
• “Derivative by Somnathan”, Tata McGraw Hill.
• Hull, J., “Options, Futures and other Derivatives”, Prentice Hall, New Delhi.
• Harish Bansal & Bansal, “Derivatives & Financial Innovations”, Tata McGraw Hill.
• Vohra, N.D., Bagri, B. R., “Future and Options”, 2
nd
Edition 2003, Tata McGraw Hill, New
Delhi.
• Chance, D., “Analysis of Derivatives for the CFA Program”, Virginia (USA): CFA Institute
(Formerly AIMR) 2003.
Syllabus
Elective: Finance
Course Code: MBA--F27 Maximum Marks:100
Course Title: Portfolio Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: To provide students strong conceptual foundation in portfolio management, and train
them in using various asset classes in constructing portfolios customized for individual and
institutional investors and monitoring performance of the portfolios.
Unit I
Introduction to Portfolio Management: portfolio theory, risk and risk aversion, Markowitz
portfolio theory. Measures of Portfolio Risk-- expected return of a portfolio variance and
standard deviation of a two--asset portfolio, correlation and risk--return tradeoff of a two--asset
portfolio, value at risk (VaR). Efficient Frontier-- efficient frontier and investor utility,
combining risk--free and risky assets, market portfolio as the optimal risky portfolio.
Unit II
Portfolio Management Process: Individual Investor Life Cycle-- life cycle net worth and
investment strategies, life cycle and investment goals. Portfolio Management Process-- policy
statement, investment strategy, portfolio construction, and monitoring, importance of asset
allocation in portfolio management, role of portfolio managers in efficient markets.
Unit III
Investment Policy Statement: Role of investment policy statement in portfolio management,
elements of policy statement, investment objectives (risk tolerance and return objectives, ability
to take risk vs. willingness to take risk), investment constraints (liquidity needs, time horizon, tax
concerns, and unique needs and preferences).
Unit IV
Equity Portfolio Management Strategies: Passive vs. Active Management--Passive
Management constructing index portfolios, tracking error, methods of index portfolio investing.
Active Management--fundamental and technical strategies, value vs. growth investing. Asset
Allocation Strategies: integrated, strategic, tactical, and insured allocation strategies. Use of
Derivatives in Portfolio Management: modifying systematic and unsystematic portfolio risks
with derivatives, restructuring portfolio with forwards, protecting portfolio value with put
options and equity collars.
Unit V
Evaluation of Portfolio Performance: Composite Portfolio Performance Measures—peer-
group comparison, Treynor measure, Sharpe measure, Jensen measure, information ratio
measure, application of portfolio performance measures, factors that affect performance
measures, measuring timing skills. Reporting Investment Performance-- time-weighted and
rupee-weighted returns, performance presentation standards.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• Bodie, Z., Kane A., Marcus, A., and Mohanty, P. Investments, 6
th
edition, New Delhi: Tata
McGraw Hill 2006.
• Maggin, John L., Tuttle, Donald L., McLeavy, Dennis W., and Pinto, Gerald E. Managing
Investment Portfolios: A Dynamic Process, 3
rd
Edition, Virginia, USA: CFA Institute.
• Reilly, Frank K. and Brown, Keith C. Investment Analysis & Portfolio Management, 8
th
edition, OH, USA: Thomson South Western 2006.
Syllabus
Elective: Human Resources
Course Code: MBA--H23 Maximum Marks:100
Course Title: Industrial Relation and Labour Laws University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The objective of this course is to acquaint the students with the essentials of
Industrial Relations in India and abroad in relation to the social, economic and political currents
in the society and also to aware them with various laws of labour.
Unit I
Industrial Relations; concept, importance and scope, Dunlop's model of industrial relations,
maintenance and improvement in industrial relations. Preventive Measures for Industrial
Disputes—grievances procedure, code of discipline and standing orders, working conditions,
workers participation in management, trade union and collective bargaining, settlement
measures, mediation, conciliation, arbitration and adjudication.
Unit II
Trade Unionism: concept, importance, origin and growth, types and functions, trade unionism
in India, functions of trade unions in some developed countries like USA and UK. Trade union
legislation, amendments and provisions, reasons for slow growth-- multiplicity and inter union
rivalry.
Unit III
Collective Bargaining: concept, significance and pre--requisites, features of collective
bargaining, process of collective bargaining and models of collective bargaining, principles of
collective bargaining, collective bargaining in India and its effectiveness, recent trends in
collective bargaining.
Unit IV
Worker's Participation in Management: concept, forms, and levels of participation,
participative schemes in some industrially advanced countries--an overview. Various Schemes in
Participation -- works, committees, joint management councils and work--director, schemes
introduced during emergency (1975), shop council, working and effectiveness of the schemes in
India.
Unit V
Labour Laws: Industrial dispute act, 1947, the industrial employment (standing orders) act.
1946, the payment of wages act, 1936, the minimum wages act, 1948, payment of bonus act,
1965, the contract labour (regulation and abolition) act, 1970, child labour (prohibition and
regulation) act, 1986, ESMA 1981, provisions relating to health, safety working conditions and
welfare amenities under factories act, 1948.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• Arun Monnapa, “Industrial Relations”.
• C.B.Memoria, Memoria, and Gankar, “Dynamics of Industrial Relations”, Himalaya
publishing house.
• Clark Kler, “Labour and Management in Industrial Society”.
• John, T, Dunlop, “Industrial System”.
• S.C Srivastava, “Industrial Relations and Labour Laws”.
• T. N Chabra and R. K. Suri, “Industrial Relations - Concepts and Issues”.
Syllabus
Elective: Human Resources
Course Code: MBA--H26 Maximum Marks:100
Course Title: Performance Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The objective of this course is to provide students an introduction to performance
management, a sound foundation for professional development and explicit for a career in
business.
Unit I
Introduction: definition of performance management, the performance management
contribution, dangers of poorly implemented PM systems, aims and role of PM systems,
characteristics of an ideal PM system, performance management process, performance
management and strategic planning.
Unit II
Performance Appraisal System Implementation: definition performance, determinants of
performance, performance dimensions, approaches to measuring performance, diagnosing the
causes of poor performance, differentiating task from contextual performance, choosing a
performance measurement approach, measuring results and behaviours, gathering performance
information, implementing performance management system.
Unit III
Performance Management, & Employee Development: personal development plans. 360
degree feed--back as developmental tool. Performance Management and Reward System--
performance related remuneration system, performance linked career planning and promotion
policy
Unit IV
Performance Consulting: concept, the need for performance consulting, role of the
performance consulting, designing and using performance relationship maps, contracting for
performance consulting services, organizing performance improvement department.
Unit V
Performance Appraisal Management System: ethics and performance management, rating
errors, challenges in performance management, model of performance management in Indian
socio--political environment.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each unit and the candidate will be required to answer one from
each unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each unit and the student will be required to attempt any three questions. Each question
carries 10 marks.
Suggested Readings:
• A. Berger & Dorothy, R. Berger, “The Talent Management Handbook”, Lance, Tata
McGraw Hill.
• Dixit Varsha, “Performance Management”, 1
st
edition Vrinda Publication Ltd.
• Herman Aguinis, “Performance Management”, Pearson Education, 2007.
• T. V Rao, “360 Degree Feedback and Assessment and Development Centres”, Vol, I, II
and III, Excel Books et. Al.
• T. V Rao, “Appraising and Developing Managerial Performance”, Excel Books.
Syllabus
Elective: Marketing
Course Code: MBA--M24 Maximum Marks:100
Course Title: Strategic Brand Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The objective of this paper is to familiarize the participants in the course with
concepts, tools and techniques of building, measuring and managing brand equity and evaluating
brand building strategy.
Unit I
Introduction: Brands & brand management, customer based brand equity, brand positioning &
values.
Unit II
Brand Equity :Choosing brand elements to build brand equity designing marketing programmes
to build brand equity, integrating marketing communications to build brand equity, leveraging
secondary brand association to build brand equity.
Unit III
Brand equity measurement and management system: developing a brand equity measurement
and management system, measuring sources of brand equity, capturing customer mindset,
measuring outcomes of brand equity, capturing market performance.
Unit IV
Designing & implementing :Branding strategies, introducing and naming new products and
extensions, managing brands overtime, managing brands over geographical boundaries and
market segments.
Unit V
Strategic brand Management: Guidelines, what makes a strong brand, future brand priorities.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings
• Don Cowley, “Understanding Brands”, Kogan Page London 1991.
• JeanNoel Kapferer, “Strategic Brand Management” (2
nd
edition) Kogan Page 1998.
• Kevin Lane Keller (edition prescribed for the year), “Strategic Brand Management:
Building, Measuring and Managing Brand Equity” Prentice Hall India, New Delhi.
• Lynn B. Upshaw, “Building Brand Identity: A strategy for success in a hostile market
place”, John Wiley & Sons USA, 1995.
doc_303595880.pdf
Document tell introduction to business policy and strategic management.
Semester IV
(Compulsory)
Course Code: MBA 421 Maximum Marks:100
Course Title: Strategic Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The aim of the course is to help students integrate the knowledge gained in functional
areas of management and create among them awareness the roles and responsibilities of top
management, and to help them appreciate the process of strategic management.
Unit I
Introduction to Business Policy and Strategic Management: evolution, nature, purpose, and
objectives of business policy, overview of strategic management, concept of strategy, levels at
which strategy operates, strategic decision making, schools of thought on strategy formation, and
process of strategic management, strategists and their role in strategic management.
Unit 2
SWOT Analysis: strategic intent and SWOT analysis, hierarchy of strategic intent: strategic
intent, vision, mission, business definition, and goals and objectives, SWOT analysis:
environmental appraisal and organizational appraisal.
Unit 3
Strategic Analysis: strategic alternatives and choice, corporate -- level strategies, business --
level strategies, process of strategic analysis and choice, corporate -- level strategic analyses,
business -- level strategic analysis, subjective factors in strategic choice, contingency strategies,
strategic plan.
Unit 4
Structural and Strategic Implementation: strategic implementation interrelationship among
formulation and implementation of strategy, issues in strategy implementation, project and
procedural implementation, and resource allocation, structural implementation, behavioral
implementation.
Unit 5
Strategic Evaluation: Functional and operational implementation and strategic evaluation and
control, functional implementation, operational implementation, strategic evaluation and control.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• C.W.L. Hill & G.R. Jones, “Strategic Management Theory”, Houghton Mifflin, New
Jersey.
• J.D. Hunger & T.L. Wheeler, “Strategic Management”, Addison--Wesley, Reading,
Mass.
• Kazmi, “Business Policy & Strategic Management”, Tata McGraw Hill New Delhi
• M.A. Hitt, R.D. Ireland & R.E. Hoskisson, “Strategic Management”, South--Western
College Publishing, Cincinnati, Ohio.
Semester IV
(Compulsory)
Course Code: MBA 422 Maximum Marks:100
Course Title: Entrepreneurship Development University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The aim of this course is to enrich students with entrepreneurial styles and challenges
in the present business scenario.
Unit I
Entrepreneurship: definition, role and expectation, entrepreneurial styles and types,
characteristics of entrepreneur, functions of entrepreneur, promotion of entrepreneurship, role of
socio--cultural, economic and political environment, growth of entrepreneurship in pre and post
independence era, constraints for the growth of entrepreneurial culture.
Unit II
Entrepreneurial Motivation Theories: entrepreneurial competencies, developing
competencies--role of entrepreneur. Development Programmes-- assistance programmes for
small scale units, institutional frame work, role of SSI sector in the economy. SSI Units-- failure,
causes and preventive measures, turnaround strategies.
Unit III
Identification of business opportunity: preparation of feasibility report, financial and technical
evaluation, project formulation, specimen project report. Ownership Structures-- proprietorship
partnership, company, cooperatives, franchise.
Unit IV
Corporate Entrepreneurship: concepts, need, strategies, corporate practices, select cases,
dynamics of competition, plans for survival and growth.
Unit V
Women Entrepreneurship: need, growth of women entrepreneurship, problems faced by
women entrepreneurs, development of women entrepreneurship, entrepreneurship in informal
sector, rural entrepreneurship, Entrepreneurship in sectors like agriculture, tourism, health care,
transport and allied services.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• Clifford, M. Baumback & Joseph, R. Mancuso, ‘Entrepreneurship and Venture
Management”, (Prentice Hall)
• Donald, L Sexton and Raymaond W. Smilor, “The Art and Science of Entrepreneurship”,
(Ballinger, Pub. House)
• Dein, Steinhoff and John Burgess, “Small Business Management Fundamentals”,
(McGraw Hill).
• Guidelines to Entrepreneurs for starting a Small Scale Industry, (SISI) Madras
Publication
• Peter, F. Drucker, “Innovation and Entrepreneurship”, (Heinemann)
• Ram. K. Vepa, “How to Succeed in Small Scale Industry”, (Vikas).
• Richard, M. Hodgets, “Effective Small business Management”, (Academic Press).
Syllabus
Elective: Finance
Course Code: MBA--F23 Maximum Marks:100
Course Title: Financial Derivatives University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: After completing this course students should gain comprehensive understanding of
and ability to value derivatives and use them in financial/investment management.
Unit I
Introduction to Derivatives: concept, types of derivatives, forward commitments, contingent
claims, purpose of derivative markets, price discovery, risk management, arbitrage and
derivative pricing, structure and evolution of derivative markets in India.
Unit II
Forward Contracts: nature and structure of forward contracts, delivery and settlement of
contracts, role of forward markets. Types of Forwards Contracts-- equity, interest rate and bonds,
currency, and commodity forwards. Pricing and Valuation of Forwards-- pricing and valuation of
equity contracts with and without dividends, forward rate agreements (FRA). Risks of
Forwards-- default risk, and credit risk.
Unit III
Nature of futures contracts, role of clearing house, daily settlement, margins, price limits,
delivery and settlement, Types of Futures-- index, interest rate, and currency futures, pricing and
valuation of futures before and after marking to the market, relationship between futures prices
and spot prices.
Unit IV
Characteristics of options, money--ness of options, types: call options, put options, options on
futures, Option Pricing-- pay--off values (relationship between market value of the underlying
and exercise price), effect of difference in exercise value and time to maturity on option price.
Pricing Models-- discrete option pricing—binomial model (one period only), continuous option
pricing—Black--Scholes--Merton model. Put--call parity and synthetics.
Unit V
Characteristics of swap contracts, features of the type’s currency, interest rate, and equity
swap, credit risk at various stages of swap life. Pricing and Valuation-- computation of the
market value of different types of interest rate and currency swaps during their lives. Swaptions--
basic characteristics and uses of swaptions.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings
• “Derivative by Somnathan”, Tata McGraw Hill.
• Hull, J., “Options, Futures and other Derivatives”, Prentice Hall, New Delhi.
• Harish Bansal & Bansal, “Derivatives & Financial Innovations”, Tata McGraw Hill.
• Vohra, N.D., Bagri, B. R., “Future and Options”, 2
nd
Edition 2003, Tata McGraw Hill, New
Delhi.
• Chance, D., “Analysis of Derivatives for the CFA Program”, Virginia (USA): CFA Institute
(Formerly AIMR) 2003.
Syllabus
Elective: Finance
Course Code: MBA--F27 Maximum Marks:100
Course Title: Portfolio Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: To provide students strong conceptual foundation in portfolio management, and train
them in using various asset classes in constructing portfolios customized for individual and
institutional investors and monitoring performance of the portfolios.
Unit I
Introduction to Portfolio Management: portfolio theory, risk and risk aversion, Markowitz
portfolio theory. Measures of Portfolio Risk-- expected return of a portfolio variance and
standard deviation of a two--asset portfolio, correlation and risk--return tradeoff of a two--asset
portfolio, value at risk (VaR). Efficient Frontier-- efficient frontier and investor utility,
combining risk--free and risky assets, market portfolio as the optimal risky portfolio.
Unit II
Portfolio Management Process: Individual Investor Life Cycle-- life cycle net worth and
investment strategies, life cycle and investment goals. Portfolio Management Process-- policy
statement, investment strategy, portfolio construction, and monitoring, importance of asset
allocation in portfolio management, role of portfolio managers in efficient markets.
Unit III
Investment Policy Statement: Role of investment policy statement in portfolio management,
elements of policy statement, investment objectives (risk tolerance and return objectives, ability
to take risk vs. willingness to take risk), investment constraints (liquidity needs, time horizon, tax
concerns, and unique needs and preferences).
Unit IV
Equity Portfolio Management Strategies: Passive vs. Active Management--Passive
Management constructing index portfolios, tracking error, methods of index portfolio investing.
Active Management--fundamental and technical strategies, value vs. growth investing. Asset
Allocation Strategies: integrated, strategic, tactical, and insured allocation strategies. Use of
Derivatives in Portfolio Management: modifying systematic and unsystematic portfolio risks
with derivatives, restructuring portfolio with forwards, protecting portfolio value with put
options and equity collars.
Unit V
Evaluation of Portfolio Performance: Composite Portfolio Performance Measures—peer-
group comparison, Treynor measure, Sharpe measure, Jensen measure, information ratio
measure, application of portfolio performance measures, factors that affect performance
measures, measuring timing skills. Reporting Investment Performance-- time-weighted and
rupee-weighted returns, performance presentation standards.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• Bodie, Z., Kane A., Marcus, A., and Mohanty, P. Investments, 6
th
edition, New Delhi: Tata
McGraw Hill 2006.
• Maggin, John L., Tuttle, Donald L., McLeavy, Dennis W., and Pinto, Gerald E. Managing
Investment Portfolios: A Dynamic Process, 3
rd
Edition, Virginia, USA: CFA Institute.
• Reilly, Frank K. and Brown, Keith C. Investment Analysis & Portfolio Management, 8
th
edition, OH, USA: Thomson South Western 2006.
Syllabus
Elective: Human Resources
Course Code: MBA--H23 Maximum Marks:100
Course Title: Industrial Relation and Labour Laws University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The objective of this course is to acquaint the students with the essentials of
Industrial Relations in India and abroad in relation to the social, economic and political currents
in the society and also to aware them with various laws of labour.
Unit I
Industrial Relations; concept, importance and scope, Dunlop's model of industrial relations,
maintenance and improvement in industrial relations. Preventive Measures for Industrial
Disputes—grievances procedure, code of discipline and standing orders, working conditions,
workers participation in management, trade union and collective bargaining, settlement
measures, mediation, conciliation, arbitration and adjudication.
Unit II
Trade Unionism: concept, importance, origin and growth, types and functions, trade unionism
in India, functions of trade unions in some developed countries like USA and UK. Trade union
legislation, amendments and provisions, reasons for slow growth-- multiplicity and inter union
rivalry.
Unit III
Collective Bargaining: concept, significance and pre--requisites, features of collective
bargaining, process of collective bargaining and models of collective bargaining, principles of
collective bargaining, collective bargaining in India and its effectiveness, recent trends in
collective bargaining.
Unit IV
Worker's Participation in Management: concept, forms, and levels of participation,
participative schemes in some industrially advanced countries--an overview. Various Schemes in
Participation -- works, committees, joint management councils and work--director, schemes
introduced during emergency (1975), shop council, working and effectiveness of the schemes in
India.
Unit V
Labour Laws: Industrial dispute act, 1947, the industrial employment (standing orders) act.
1946, the payment of wages act, 1936, the minimum wages act, 1948, payment of bonus act,
1965, the contract labour (regulation and abolition) act, 1970, child labour (prohibition and
regulation) act, 1986, ESMA 1981, provisions relating to health, safety working conditions and
welfare amenities under factories act, 1948.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings:
• Arun Monnapa, “Industrial Relations”.
• C.B.Memoria, Memoria, and Gankar, “Dynamics of Industrial Relations”, Himalaya
publishing house.
• Clark Kler, “Labour and Management in Industrial Society”.
• John, T, Dunlop, “Industrial System”.
• S.C Srivastava, “Industrial Relations and Labour Laws”.
• T. N Chabra and R. K. Suri, “Industrial Relations - Concepts and Issues”.
Syllabus
Elective: Human Resources
Course Code: MBA--H26 Maximum Marks:100
Course Title: Performance Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The objective of this course is to provide students an introduction to performance
management, a sound foundation for professional development and explicit for a career in
business.
Unit I
Introduction: definition of performance management, the performance management
contribution, dangers of poorly implemented PM systems, aims and role of PM systems,
characteristics of an ideal PM system, performance management process, performance
management and strategic planning.
Unit II
Performance Appraisal System Implementation: definition performance, determinants of
performance, performance dimensions, approaches to measuring performance, diagnosing the
causes of poor performance, differentiating task from contextual performance, choosing a
performance measurement approach, measuring results and behaviours, gathering performance
information, implementing performance management system.
Unit III
Performance Management, & Employee Development: personal development plans. 360
degree feed--back as developmental tool. Performance Management and Reward System--
performance related remuneration system, performance linked career planning and promotion
policy
Unit IV
Performance Consulting: concept, the need for performance consulting, role of the
performance consulting, designing and using performance relationship maps, contracting for
performance consulting services, organizing performance improvement department.
Unit V
Performance Appraisal Management System: ethics and performance management, rating
errors, challenges in performance management, model of performance management in Indian
socio--political environment.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each unit and the candidate will be required to answer one from
each unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each unit and the student will be required to attempt any three questions. Each question
carries 10 marks.
Suggested Readings:
• A. Berger & Dorothy, R. Berger, “The Talent Management Handbook”, Lance, Tata
McGraw Hill.
• Dixit Varsha, “Performance Management”, 1
st
edition Vrinda Publication Ltd.
• Herman Aguinis, “Performance Management”, Pearson Education, 2007.
• T. V Rao, “360 Degree Feedback and Assessment and Development Centres”, Vol, I, II
and III, Excel Books et. Al.
• T. V Rao, “Appraising and Developing Managerial Performance”, Excel Books.
Syllabus
Elective: Marketing
Course Code: MBA--M24 Maximum Marks:100
Course Title: Strategic Brand Management University Examination:70
Credit Value: 4 Sessional Assessment:30
Examination Duration: 03 Hours
Objective: The objective of this paper is to familiarize the participants in the course with
concepts, tools and techniques of building, measuring and managing brand equity and evaluating
brand building strategy.
Unit I
Introduction: Brands & brand management, customer based brand equity, brand positioning &
values.
Unit II
Brand Equity :Choosing brand elements to build brand equity designing marketing programmes
to build brand equity, integrating marketing communications to build brand equity, leveraging
secondary brand association to build brand equity.
Unit III
Brand equity measurement and management system: developing a brand equity measurement
and management system, measuring sources of brand equity, capturing customer mindset,
measuring outcomes of brand equity, capturing market performance.
Unit IV
Designing & implementing :Branding strategies, introducing and naming new products and
extensions, managing brands overtime, managing brands over geographical boundaries and
market segments.
Unit V
Strategic brand Management: Guidelines, what makes a strong brand, future brand priorities.
Note for Paper Setting:
The question paper will be divided into three sections. Section A will be compulsory and will
contain 15 very short answer type questions eliciting answers in not more than 20 words and/or
multiple choices and/or fill in the blanks, each carrying 1 mark. Section B will contain 10 short
answer type questions, two from each Unit and the candidate will be required to answer one from
each Unit. Each question carries 5 marks. Section C will contain 5 long answer type questions,
one from each Unit and the student will be required to attempt any three questions. Each
question carries 10 marks.
Suggested Readings
• Don Cowley, “Understanding Brands”, Kogan Page London 1991.
• JeanNoel Kapferer, “Strategic Brand Management” (2
nd
edition) Kogan Page 1998.
• Kevin Lane Keller (edition prescribed for the year), “Strategic Brand Management:
Building, Measuring and Managing Brand Equity” Prentice Hall India, New Delhi.
• Lynn B. Upshaw, “Building Brand Identity: A strategy for success in a hostile market
place”, John Wiley & Sons USA, 1995.
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