1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods.
2. Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home.
3. Fewer hassles: Customers don’t have to face salespeople or open themselves up to persuasion and emotional factors; they also don’t have to wait in line