McDonald’s is serving up a lot more than Big Macs these days. Parents and children who line up for Happy Meals are leaving with companion booklets packed with health and safety tips from the U.S. government.
Patrons who decide to eat in instead of getting their meals "to go" may also notice something new -- McDonald’s trayliners that list critical telephone numbers and websites for easy access to basic government services.
This information has been brought to McDonald’s customers via an exciting new collaboration between the Vice President’s National Partnership for Reinventing Government and a strategic marketing firm called Imagitas, which specializes in creating marketing efforts that build on the best qualities of public-private sector relationships
Patrons who decide to eat in instead of getting their meals "to go" may also notice something new -- McDonald’s trayliners that list critical telephone numbers and websites for easy access to basic government services.
This information has been brought to McDonald’s customers via an exciting new collaboration between the Vice President’s National Partnership for Reinventing Government and a strategic marketing firm called Imagitas, which specializes in creating marketing efforts that build on the best qualities of public-private sector relationships