Indian Movie Marketing

Media, messages and styles used by Indian marketing communicators of Films


Contents

1. Overview of Indian Film Industry and Market 3
2. 4Ps concept applied on the movie industry as a whole 6
3. Overview of the film making business 8
4. Classification of movies from a producer’s or distributor’s point of view 10
5. Classification of movies as products 11
6. Publicity of movies 15
7. How different media is used for publicity of movies? 16
8. Alterative marketing methods 20
9. Music as a promotion tool 24
10. Hollywood marketing strategies in India 26
11. Messages and styles used for promotion of films 28
12. Maslow pyramid and movies 31
13. Bibliography 33



Really nice report to refer for MARKETING students... Nice work friend...
 
Anita, you can download the report from here only, go to the first page, you should see a download link below my first post.

Otherwise I already mailed you the report as a reply to your email last night.
 
Nipun can u mail me the link of ur project, so tat i can hav an idea by reading it... think it ll b very helpful for my project too in marketing...
 
Nipun can u mail me the link of ur project, so tat i can hav an idea by reading it... think it ll b very helpful for my project too in marketing...


thanks

janani
 
thanks a lot bro
g8 work by u ppl....
do u have any info abt "HIT and RUN strategy" of movies i mean now a days movies r marketed in such a way that they can collect max money on 1st weeks three days i.e. friday, saturday n sunday.....if u something related 2 this plz let me know....thanks agian bro ...
 
Guys we have been taking help from the ready made project of indian movie marketing but guys i personally request you to upload your projects so that even others get
a reference / insights from these projects

Thnx
 
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