In The Age Of Social Advertising , are social advertisers disruptor's ?
Research agencies predict that up to 20% of paid search spend will be in the social realm. Not to worry though because that funding won’t come out of existing paid budgets but rather from display etc. In the past year the obvious leaders in social advertising being Facebook and twitter, these are the two highest impact players and can’t be excluded from any forward looking discussion of social media. The greatest influence the users with the growing tech it has become a million dollar business. In the coming year, Facebook is going to build its advertising and sponsorship offerings. The reason behind Facebook into this category is because of the money they get from money from big advertisers. Facebook Pages should get a richer creative palette, and may also get better integration with off-site targeting and measurement. Facebook will likely leave the development of more engaging app experiences to third-party developers in its ecosystem, and concentrate on communications. Facebook Groups and Messaging are both heading down a path toward a unified communications hub. Twitter in the past year had rolled the campaign with social commerce, along with experimentation with advertising through redesigns, video marketing etc. Facebook and Twitter may be a given in 2011, but other mid-range companies stand to potentially disrupt the NewNet space this year. LinkedIn’s professional social graph includes extremely rich data, including profession, expertise, sophisticated contact relationship info, “six degrees of separation” connection weighting, etc. But what would be more interesting would be mining that professional graph for more than job-hunting, say, for instance, by building out ad targeting, sales opportunity connections and more professional services. Skype, the leading global Internet voice and video communications network, has 124 million average monthly connected users and half a billion accounts, many with billing relationships.
SOCIAL MEDIA PREDICTIONS FOR 2011[/b][/b]
2011 will be a big year for advertising on social networks, with a year-on-year growth of 40% in social media advertising across all platforms. Facebook will grab the lions’ share, while Twitter will launch a more public-facing advertising model.
More and more media outlets will turn to Twitter as a first point of contact with consumers, preferring the use of #hashtags as a primary inbound communication tool.
Online reputation management will become more mainstream this year, and will be increasingly seen as a vital aspect of any marketing campaign. Businesses are more interested in advertising on social networks than previously thought. In December 2009 forecast on social network advertising for 2010 spending was $1.3 billion USD, the new numbers show a 30% increase in spending for 2010, bringing it up to $1.68 billion. Predictions are there that spending will increase up to $2 billion by 2011. These numbers indicate that businesses are slowly opening up their eyes to the potentially lucrative social networking advertising market – but they still fall short of matching advertising dollars with actual time spent on social networks.
US – 6.7% expense on online advertising in 2010. In June 2010 Americans spend 22.7% of their time on social network. So while advertisers are aiming up their visibility on social networks, the dollars aren’t matching the viewers.
Be sure your profile speaks to your customers or prospects.
Leverage search capabilities to find customers and prospects.
Connect to peers, experts and customers.
Use the update feature to communicate ideas and activities to your connections.
Use the groups function to participate in topical groups.
Do not use any social tool as a spam channel.
Facebook applications and games have been very popular in India, contributing to the website’s pre-eminence.
Facebook now accounts for more than 36 per cent of visits to social media websites in India, far ahead of the former leader, Google-owned Orkut, according to Experian Hitwise, the internet measurement service. Facebook registered 5.3 per cent of all internet visits in the country, while Orkut India received only 2.1 per cent of the traffic. In the social media segment, Facebook’s visitor share stood at 36.4 per cent in December while Orkut’s visitor share was less than half that at 14.6 per cent. Facebook dethroned Google’s social media site from its number-one position in July 2010.
Things to be done in social media
Keep Building & Improving Your Customer Service
Market Your Social Accounts As Often As Possible (Even In Other Marketing)
Improve Your StumbleUpon Presence
Test Social Advertising
Take A Closer Look At Podcasts
Claim Your Social Names On New Networks
Make Sure You Have A Social Analytics Program That Is Working For You
Leverage Video Sharing Sites
Keep Rewarding Loyal Fans With ‘Social-Only’ Exclusives
Test Location Based Social Media
Leverage Your Offline Presence To Boost Your Online Social Accounts
Social media being the target of almost all the online marketers and online entrepreneurs and also the ones, who aren’t online too also focus on social media.
Research agencies predict that up to 20% of paid search spend will be in the social realm. Not to worry though because that funding won’t come out of existing paid budgets but rather from display etc. In the past year the obvious leaders in social advertising being Facebook and twitter, these are the two highest impact players and can’t be excluded from any forward looking discussion of social media. The greatest influence the users with the growing tech it has become a million dollar business. In the coming year, Facebook is going to build its advertising and sponsorship offerings. The reason behind Facebook into this category is because of the money they get from money from big advertisers. Facebook Pages should get a richer creative palette, and may also get better integration with off-site targeting and measurement. Facebook will likely leave the development of more engaging app experiences to third-party developers in its ecosystem, and concentrate on communications. Facebook Groups and Messaging are both heading down a path toward a unified communications hub. Twitter in the past year had rolled the campaign with social commerce, along with experimentation with advertising through redesigns, video marketing etc. Facebook and Twitter may be a given in 2011, but other mid-range companies stand to potentially disrupt the NewNet space this year. LinkedIn’s professional social graph includes extremely rich data, including profession, expertise, sophisticated contact relationship info, “six degrees of separation” connection weighting, etc. But what would be more interesting would be mining that professional graph for more than job-hunting, say, for instance, by building out ad targeting, sales opportunity connections and more professional services. Skype, the leading global Internet voice and video communications network, has 124 million average monthly connected users and half a billion accounts, many with billing relationships.
SOCIAL MEDIA PREDICTIONS FOR 2011[/b][/b]
2011 will be a big year for advertising on social networks, with a year-on-year growth of 40% in social media advertising across all platforms. Facebook will grab the lions’ share, while Twitter will launch a more public-facing advertising model.
More and more media outlets will turn to Twitter as a first point of contact with consumers, preferring the use of #hashtags as a primary inbound communication tool.
Online reputation management will become more mainstream this year, and will be increasingly seen as a vital aspect of any marketing campaign. Businesses are more interested in advertising on social networks than previously thought. In December 2009 forecast on social network advertising for 2010 spending was $1.3 billion USD, the new numbers show a 30% increase in spending for 2010, bringing it up to $1.68 billion. Predictions are there that spending will increase up to $2 billion by 2011. These numbers indicate that businesses are slowly opening up their eyes to the potentially lucrative social networking advertising market – but they still fall short of matching advertising dollars with actual time spent on social networks.
US – 6.7% expense on online advertising in 2010. In June 2010 Americans spend 22.7% of their time on social network. So while advertisers are aiming up their visibility on social networks, the dollars aren’t matching the viewers.
Be sure your profile speaks to your customers or prospects.
Leverage search capabilities to find customers and prospects.
Connect to peers, experts and customers.
Use the update feature to communicate ideas and activities to your connections.
Use the groups function to participate in topical groups.
Do not use any social tool as a spam channel.
Facebook applications and games have been very popular in India, contributing to the website’s pre-eminence.
Facebook now accounts for more than 36 per cent of visits to social media websites in India, far ahead of the former leader, Google-owned Orkut, according to Experian Hitwise, the internet measurement service. Facebook registered 5.3 per cent of all internet visits in the country, while Orkut India received only 2.1 per cent of the traffic. In the social media segment, Facebook’s visitor share stood at 36.4 per cent in December while Orkut’s visitor share was less than half that at 14.6 per cent. Facebook dethroned Google’s social media site from its number-one position in July 2010.
Things to be done in social media
Keep Building & Improving Your Customer Service
Market Your Social Accounts As Often As Possible (Even In Other Marketing)
Improve Your StumbleUpon Presence
Test Social Advertising
Take A Closer Look At Podcasts
Claim Your Social Names On New Networks
Make Sure You Have A Social Analytics Program That Is Working For You
Leverage Video Sharing Sites
Keep Rewarding Loyal Fans With ‘Social-Only’ Exclusives
Test Location Based Social Media
Leverage Your Offline Presence To Boost Your Online Social Accounts
Social media being the target of almost all the online marketers and online entrepreneurs and also the ones, who aren’t online too also focus on social media.