PROJECT IDENTIFICATION AND CLASSIFICATION
INTRODUCTION
Project Identification is the first step in selecting the business venture.
The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in the economy.
The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, etc.
A major portion of the monthly budget of each household is reserved for FMCG products.
ENVIRONMENTAL SCANNING
The environmental forces are external to business enterprise .
The best policy for them is to analyze the current environment and adjust the business policies and activities accordingly.
This type of environmental study is known as Environmental Scanning.
KEY GROWTH DRIVERS
Availability of raw materials
Vast agricultural output
Low labor costs
Large Domestic Market
Presence across value chain
Disposable Income on a rise
Growing share of organized retail
Market size
Higher employment generation
MAJOR ISSUES AND CHALLENGES OF THE INDIAN FMCG SECTOR
Highly unorganized
Inadequate distribution network
High competition between large and small players
Strengths
1.Low operational costs
2.Presence of established distribution networks in both urban and rural areas.
3.Presence of well-known brands in FMCG sector
1. Lower scope of investing in technology and achieving economies of scale.
2. Low exports levels.
3. "Me-too" products, which illegally mimic the labels of the established brands.
1. Untapped rural market
2. Rising income levels of consumers.
3. Large domestic market
4. High consumer goods spending.
Removal of import restrictions resulting in replacing of domestic brands
Slowdown in rural demand.
Tax and regulatory structure
INDUSTRY CLASSIFICATION
GROWTH RATE IN VARIOUS FMCG SEGMENTS (SALES)-{2004-2006}
Food and Beverages: 3.4% to 13.4%
Household Care: 14% to 6%
Personal Care: 9% to 36%
Sales Trend in personal Care segment (2004-2006)
Oral care
Skin Care
Hair Care
Bathing Soaps
1.Compatibility with the promoters
Finance
Human resource
2.Availability of raw materials
3. Compatible with government rules and regulations
CLASSIFICATION OF THE PROJECT
1.Quantifiable and non Quantifiable project
2.Techno economic project
Magnitude oriented classification
Causation oriented classification
Factory intensity oriented classification
3.Sectoral project
Agriculture and allied sector
Industry and mining sector
Social service sector
Transport and communication sector
Irrigation and power sector
Miscellaneous sector
STEPS PRIOR TO IMPLEMENTATION
1.Define aim
2.Self evaluation
What is my technical competency?
What is my convincing ability?
Do I know how to make a purchase deal?
Do I know how to sell a product?
Do I have the risk taking capacity
How much family backing do I have?
Do I know how to handle man and machine?
3.Manpower
Administrative: 5 entrepreneur
Skilled : 50employees
Semi skilled: 150employees
Unskilled : 500 local employees
4.Specifying requirement
Location: Vasai East, Sativali.
Space: 10,000sq feet.
Plant and machinery
PROJECT IDENTIFICATION
Additive
Complementary
Break through