Goals are Achievable
One should compile a list of goals for each event you plan to attend or exhibit at, and be sure to identify specific business purposes with quantifiable objectives. At every event one should not forget to list the top 5 customers that one wants to target. This is gonna be first step in the process of goal achievement
Time Management
Study the floor plan to ensure that you use your time effectively and hit all the "must-see" booths. Before you travel, research each company you want to visit to see whether it's worth the investment of time.
Use social media and search engine optimization
This can help create awareness about the trade show at which you're exhibiting. Invite targeted attendees to visit you at the show. And when you're on the show floor, blog about the show or what you are doing -- in fact, take a video camera and capture some positive moments. This combination can be powerful if done correctly.
Avoid over-committing
While you may want to book as many appointments in advance as possible, be sure to leave some appointment times open to invite attendees you meet at the event. Make a list of exhibitor booths you want to visit or people you want to see if time permits. Avoid over-booking, and allow time to reschedule a crucial missed appointment if needed.
Leads with the Non-Competitors
If you are attending an industry-specific show, compare notes in advance with colleagues in a noncompeting niche
Communicate with strangers.
At conferences, events and trade shows, it is always alluring to catch up with old friends, but make an extra effort to approach small groups of new people and introduce yourself. These new contacts may prove valuable in the future.
Follow up on those qualified leads.
Determine a clear plan of action to capitalize on the new relationships you built, and implements a plan immediately upon your return to the office. Thank people for their time, reiterate a topic for discussion points you had with each attendee and let prospective or existing customers know the meetings you had with them really mattered.
One should compile a list of goals for each event you plan to attend or exhibit at, and be sure to identify specific business purposes with quantifiable objectives. At every event one should not forget to list the top 5 customers that one wants to target. This is gonna be first step in the process of goal achievement
Time Management
Study the floor plan to ensure that you use your time effectively and hit all the "must-see" booths. Before you travel, research each company you want to visit to see whether it's worth the investment of time.
Use social media and search engine optimization
This can help create awareness about the trade show at which you're exhibiting. Invite targeted attendees to visit you at the show. And when you're on the show floor, blog about the show or what you are doing -- in fact, take a video camera and capture some positive moments. This combination can be powerful if done correctly.
Avoid over-committing
While you may want to book as many appointments in advance as possible, be sure to leave some appointment times open to invite attendees you meet at the event. Make a list of exhibitor booths you want to visit or people you want to see if time permits. Avoid over-booking, and allow time to reschedule a crucial missed appointment if needed.
Leads with the Non-Competitors
If you are attending an industry-specific show, compare notes in advance with colleagues in a noncompeting niche
Communicate with strangers.
At conferences, events and trade shows, it is always alluring to catch up with old friends, but make an extra effort to approach small groups of new people and introduce yourself. These new contacts may prove valuable in the future.
Follow up on those qualified leads.
Determine a clear plan of action to capitalize on the new relationships you built, and implements a plan immediately upon your return to the office. Thank people for their time, reiterate a topic for discussion points you had with each attendee and let prospective or existing customers know the meetings you had with them really mattered.