How would you change the tag line of a particular brand..

vikram chawla

vikram chawla

Vikram Chawla
We have some of the most memorable tag lines today in the advertising world...

I am starting this thread to discuss that.... if given a chance how would you change the tag line of a particular brand..

lets c how creative MP ites can be..

Lets start with NOKIA...
Current tag line: CONNECTING PEOPLE

How would you like to change the tag line for NOKIA..?
 
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this is a tough nut to crack.. BMM students / BA students can come up with some creative ideas here..

I'm thinking how about : Nokia - Speak Emotions !
 
Changing taglines...changes the positioning statements of the company's product..

Nokia's tagline connecting people is in complete sync with wat Nokia is...

however if there is a condition to change it...it shud be..'Makes Life Easy'!
 
ya agreed...the positioning also needs to be changed if the brand is changing its tag line..
i would want to position nokia phones for the youth..and in the advertisement will have brat kid who doesn't care about anything in life but takes care of his nokia phone...

and the tag line would be:

NOKIA: SOMETHING I VALUE...
 
I think Nokia is better then other brands in matter of its product life.. The product life of nokia is more then others.. i feel so... Thats why The Tagline can be... "Nokia... Dor Zindagi ki" or "Nokia- Har Waqt Aapke sath"... or "Nokia-Jode Dor Rishton Ki"....
 
archana agarwal said:
I think Nokia is better then other brands in matter of its product life.. The product life of nokia is more then others.. i feel so... Thats why The Tagline can be... "Nokia... Dor Zindagi ki" or "Nokia- Har Waqt Aapke sath"... or "Nokia-Jode Dor Rishton Ki"....
Click to expand...

Absoutely correct...Nokia has longer product life...I think evr lasting..until u dont change your cellphone..

But archana the taglines that you mentioned here...would be only for indian markets...what should be the central tagline...coz Nokia is a global company..


I just thought about this one... We make life less taxing!
Connecting Lifes!

Hang Around!
 
Ok....lets move on to another product:
HERO HONDA

current tag line: dhak dhak go..

{many people would be wanting to change this one..}

what can be the new tag line for HERO HONDA..?
 
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