Open any social media app today, and you’ll be greeted by a barrage of perfectly filtered lives—scenic getaways, aesthetic meals, chiseled bodies, luxury skincare routines, cute couple videos, and glamorous wardrobes. Scroll long enough, and you begin to feel like you're the only one left behind in an endless race. This is not inspiration anymore—this is a trap. Social media, which was once a platform to connect and share, has evolved into a marketplace where curated dreams are sold, and reality is quietly dismissed.
At the core of it, social media is selling dreams—the dream of health, wealth, love, beauty, and adventure. But these dreams are often just that—fabricated illusions built on filters, sponsorships, and performance.The problem isn’t just with influencers or brands, but with how the common man consumes this content and internalizes it as real.
Take health, for instance. Everyone now seems to have abs, glowing skin, and a yoga routine. What no one sees is the hours of lighting, angles, editing, and even medical treatments behind the scenes. People forget that fitness is not a uniform body type; it's about individual wellbeing. But the way it's sold online? It's a race of comparison, where someone struggling with basic health suddenly feels like they’re failing at life.Travel is another big illusion. Influencers post from exotic locations with captions like “Booked a quick getaway” or “Manifesting dreams into reality.” What they don’t always disclose is that the trip was sponsored, gifted by a brand, or paid for with collaborations. And here you are, working a 9 to 6 corporate job, wondering why your life feels so ordinary. You forget that even the influencer couldn't afford that trip without sponsorship. But still, it stings. It creates a toxic comparison where you undervalue your own hard-earned stability because someone else’s free vacation looks better on screen.
Food is another area where dreams are sold disguised as lifestyle. Every plate is plated like a five-star restaurant, every bite is perfect, and every café is quaint and "Instagrammable." People begin to feel ashamed of their daily dal-chawal or home-cooked meals. Suddenly, eating simple food becomes "boring," and convenience is labeled as "lazy." And let’s not even begin with lifestyle hauls—products worth thousands casually shown as part of “everyday essentials.” For whom? Not the average Indian who’s budgeting bills and savings.
What’s more dangerous is the normalization of dark, unhealthy content. Toxic relationships are glamorized under couple goals. Dark humor, double-meaning jokes, and content that borders on inappropriate is passed off as “just for fun.” People are absorbing these messages subconsciously. Romantic gestures now require grandeur. A good relationship is measured by how public and dramatic it is. If your partner isn’t doing TikTok dances or surprise candlelight dinners every week, you start questioning the bond.
And the worst part? Even those who are well to do in every aspect—stable job, family, health, and peace—start feeling they are missing out. The trap lies in constant exposure to what seems better. Better vacations, better food, better bodies, better everything. Social media doesn’t just show you the best of others—it slowly tells you that your best isn’t enough.
This comparison has created a cycle where people don’t just want to live well; they want to live visibly well. If it's not post-worthy, it doesn't feel valuable. A peaceful Sunday at home is now labeled as “wasting time,” and even rest needs to look productive online. Mental health suffers, not because people are doing poorly, but because they think they should be doing better.
Of course, not everything on social media is fake or wrong. There are genuine stories, useful content, awareness, and real connections. But the line between real and curated is becoming dangerously blurred. When everything is made for views, aesthetics, and engagement, the human behind the post is often lost.
So, what can we do? The answer isn’t quitting social media completely, but reclaiming how we use it. Follow people who make you feel good, not less. Engage with content that informs and uplifts, not that which triggers insecurity. Remind yourself that behind every perfect post is an imperfect reality. And most importantly, live your life offline more than online.
At the core of it, social media is selling dreams—the dream of health, wealth, love, beauty, and adventure. But these dreams are often just that—fabricated illusions built on filters, sponsorships, and performance.The problem isn’t just with influencers or brands, but with how the common man consumes this content and internalizes it as real.
Take health, for instance. Everyone now seems to have abs, glowing skin, and a yoga routine. What no one sees is the hours of lighting, angles, editing, and even medical treatments behind the scenes. People forget that fitness is not a uniform body type; it's about individual wellbeing. But the way it's sold online? It's a race of comparison, where someone struggling with basic health suddenly feels like they’re failing at life.Travel is another big illusion. Influencers post from exotic locations with captions like “Booked a quick getaway” or “Manifesting dreams into reality.” What they don’t always disclose is that the trip was sponsored, gifted by a brand, or paid for with collaborations. And here you are, working a 9 to 6 corporate job, wondering why your life feels so ordinary. You forget that even the influencer couldn't afford that trip without sponsorship. But still, it stings. It creates a toxic comparison where you undervalue your own hard-earned stability because someone else’s free vacation looks better on screen.
Food is another area where dreams are sold disguised as lifestyle. Every plate is plated like a five-star restaurant, every bite is perfect, and every café is quaint and "Instagrammable." People begin to feel ashamed of their daily dal-chawal or home-cooked meals. Suddenly, eating simple food becomes "boring," and convenience is labeled as "lazy." And let’s not even begin with lifestyle hauls—products worth thousands casually shown as part of “everyday essentials.” For whom? Not the average Indian who’s budgeting bills and savings.
What’s more dangerous is the normalization of dark, unhealthy content. Toxic relationships are glamorized under couple goals. Dark humor, double-meaning jokes, and content that borders on inappropriate is passed off as “just for fun.” People are absorbing these messages subconsciously. Romantic gestures now require grandeur. A good relationship is measured by how public and dramatic it is. If your partner isn’t doing TikTok dances or surprise candlelight dinners every week, you start questioning the bond.
And the worst part? Even those who are well to do in every aspect—stable job, family, health, and peace—start feeling they are missing out. The trap lies in constant exposure to what seems better. Better vacations, better food, better bodies, better everything. Social media doesn’t just show you the best of others—it slowly tells you that your best isn’t enough.
This comparison has created a cycle where people don’t just want to live well; they want to live visibly well. If it's not post-worthy, it doesn't feel valuable. A peaceful Sunday at home is now labeled as “wasting time,” and even rest needs to look productive online. Mental health suffers, not because people are doing poorly, but because they think they should be doing better.
Of course, not everything on social media is fake or wrong. There are genuine stories, useful content, awareness, and real connections. But the line between real and curated is becoming dangerously blurred. When everything is made for views, aesthetics, and engagement, the human behind the post is often lost.
So, what can we do? The answer isn’t quitting social media completely, but reclaiming how we use it. Follow people who make you feel good, not less. Engage with content that informs and uplifts, not that which triggers insecurity. Remind yourself that behind every perfect post is an imperfect reality. And most importantly, live your life offline more than online.