abhishreshthaa
Abhijeet S
History
The change in Indian food habits started with the introduction of convenience foods like 2-minute noodles, which Nestle introduced many years ago. After this Nestle came up with packaged ready-to-cook soups, which were not very successful probably because soups do not form part of Indian cuisine or the Indian consumer was not prepared for the packed food. However today the response for the same is pretty good!
The next product introduced in the convenience foods range was packaged ginger garlic paste and tomato puree. Ginger garlic paste was initiated by small players and is now dominated by Dabur with its ‘Homemade’ brand. Godrej first marketed packaged tomato puree; later Hindustan Lever followed suit with its Kisan brand.
However, ginger garlic paste and tomato puree cannot be classed as convenience foods totally, as they constitute ingredients and are not food on their own.
However today, in this ‘Readymade zamana,’ instant food is slowly finding its way into people's kitchens. A wide surfeit of ready-mixes and ready to eat food ranging from Frozen Parathas, French Fries, Burgers, Deserts, South Indian and North Indian delicacies are all available off the shelves today. We have well-established players like MTR, Gits, Tasty Bite, Kitchen’s of India from ITC, Al – Kabeer, Swadisth, Nobel etc.
Today, the processed food Industry ranks 5th in size in the country, accounting for 14% of total industry output and 5.5% of GDP. Convenience, rising income of households, reduced cooking time and good taste are the chief factors pushing demand in this market. The Ready-to-Cook food market, the size of which is estimated at Rs 500 crore, saw a fair amount of activity in 2001 by the entry of a number of new players.
The most notable of these was ITC's foods division, which introduced its 'Kitchens of India' brand. Players like Nestle with Maggie 2-minute noodles, Venky's Chicken, Gits, Tasty Bite and MTR Foods dominate this market.
The change in Indian food habits started with the introduction of convenience foods like 2-minute noodles, which Nestle introduced many years ago. After this Nestle came up with packaged ready-to-cook soups, which were not very successful probably because soups do not form part of Indian cuisine or the Indian consumer was not prepared for the packed food. However today the response for the same is pretty good!
The next product introduced in the convenience foods range was packaged ginger garlic paste and tomato puree. Ginger garlic paste was initiated by small players and is now dominated by Dabur with its ‘Homemade’ brand. Godrej first marketed packaged tomato puree; later Hindustan Lever followed suit with its Kisan brand.
However, ginger garlic paste and tomato puree cannot be classed as convenience foods totally, as they constitute ingredients and are not food on their own.
However today, in this ‘Readymade zamana,’ instant food is slowly finding its way into people's kitchens. A wide surfeit of ready-mixes and ready to eat food ranging from Frozen Parathas, French Fries, Burgers, Deserts, South Indian and North Indian delicacies are all available off the shelves today. We have well-established players like MTR, Gits, Tasty Bite, Kitchen’s of India from ITC, Al – Kabeer, Swadisth, Nobel etc.
Today, the processed food Industry ranks 5th in size in the country, accounting for 14% of total industry output and 5.5% of GDP. Convenience, rising income of households, reduced cooking time and good taste are the chief factors pushing demand in this market. The Ready-to-Cook food market, the size of which is estimated at Rs 500 crore, saw a fair amount of activity in 2001 by the entry of a number of new players.
The most notable of these was ITC's foods division, which introduced its 'Kitchens of India' brand. Players like Nestle with Maggie 2-minute noodles, Venky's Chicken, Gits, Tasty Bite and MTR Foods dominate this market.