Harry Potter's success - good marketing strategy?

D

deepakraam

Deepak Narayanan
Harry Potter success is another good marketing strategy.Giving the intial hype about the book,creating SMS poll around the characters like Harry Potter & Lord Voldermort makes it talk of the town.The obvious talk about the book makes the people esp children to buy the book.Moreover,in-house marketing like Harry Potter T-shirts and the books shops joining the fray by facsimile of characters obsivously turns the attention of the people.This is in-turn boosted by online shopping where people reserve the book months before the release.The good timing of the releasing the sequels after the book makes the movie a run-away success.

Moreover,the story about the magical wizards are not new to children.We have a lot of such fictional stories available in the market.

So I wud say Harry Potter is another successful marketing strategy.


-Deepak.
 
It is one of the best marketing strategy that has promoted not only a book but also a series of movies.. the amount of craze is phenomenal...
 
well, as they say, even the best marketing strategies cant sell your product if it is not good. I have read all 7 Harry Potter books, and believe that all books are very well written. The USP of the books is not the magic, but the underlying human emotions of the characters. Hogwards can be replaced by any school in UK(or for that matter India). The story is more about freindship, courage and emotions. However sticking to the topic, I believe Harry Potter is indeed a good book, and rather than marketing strategies selling the book, it is the other way around. :)
 
Yeah...
difinetly it is very good marketing strategy. I have seen, read and heard about that kind of novels and movies. But the way they marketed this series is amazing.I feel initially the enthusiasm created by writer in the first two versiona. The movie series has expanded the popularity which ultimately helped the writer to extend until seven versions.
 
a good product with minimal marketin will also work well,harry potter series was a hit with the kids since its first book,its the product which has been amazing
 
i'm a huge fan!
the marketing strategy i suppose is uniform across the globe. but it's been quite successful in pulling in non reading audience to the cinemas as well.
 
Harry Potter might have been marketed well, but you cant sell nonsense with even good marketing strategy. Harry Potter storyline is also designed in such a way that it leads the young minds to think this can happen to them anyday and leads them to think of themselves in Harry's shoes. Makes it a compulsive read. Marketing was actually just a kick starter for the series. The latter books (later than book 4) and none of the movies required any marketing except for the announcements of their arrival. Actually, marketers should stop taking credit for themselves, using the successes of the actual people in creative.
 
i also think it is good marketing strategy...but that is possible because of J K Rowling writing and that's purely her talent...so for good marketing, talent and creativity is more important....
 
the craze for Harry potter"anything" is phenomenal.... they promoted the name, and it sold everything it was associated with.....
 
yes definitely the way harry potter's every new book is marketed is fantastic go to any big book shop there'll b harry potter being publicised posters n wat not those are really good with marketing of the book
 
A successful product is combination of having a good product and a good marketing strategy. Harry Potter was a very well written book which succeeded in drawing the reader into the book and the accompanying marketing strategy helped to entrench it further and also pull the non readers through the movies and other merchandise
 
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