abhishreshthaa
Abhijeet S
History of Hallmark:
High Hopes And Shoe Box Of Post Cards
The Midas Touch
Hell-bent On Quality
The Kansas City Spirit
Sixty Years of Serving Worldwide Markets
More than 30 languages
More than 100 countries
HALLMARK TIMELINE
1891 Hallmark founder Joyce Clyde Hall was born August 29, 1891
*
“Hall Brothers" is formed in 1911 when the company moves to Kansas city
*
1912 The Halls added greeting cards as popularity of postcards began to decline.*
*
1916 The company opens a retail store at 113 East 11th Street in Kansas City, Mo.
*
1925 The word "Hallmark" appears on products for the first time, but Hall Brothers still appears on most cards.*
1928 .* "Hallmark" begins appearing on the back of every greeting card, and the company's first ad appears in Ladies Home Journal.
*
1931 A handshake agreement makes W.E. Coutts Co. of Canada an affiliate of Hall Brothers, its first international venture.* The first color card, designed by Ethelwyn Hill, is printed
*
1932 Hallmark licenses the rights to use Walt Disney characters.* It was the first licensing venture for both companies
*
1935 The company's patented "Eye-Vision" display, which helps shoppers select cards more easily, becomes an industry first
*
1944 "When You Care Enough to Send the Very Best" slogan is first used.
1950 The Hallmark logo becomes a registered trademark
*
1954 Company name officially changes to Hallmark Cards, Inc
*
1984 Binney & Smith, Inc., maker of Crayola® crayons and art products, joins the Hallmark family of companies.*
*
1996 Hallmark Entertainment Network formed
*
Hallmark announces consolidated net revenues of $4.0 billion for 2001.
Hallmark's Major Subsidiaries
Binney & Smith, Inc : makers of Crayola® crayons,
Crown Media Holdings, Inc : distributors of HALLMARK channel.
Day Spring Cards, Inc. : personal expression products
Hallmark Entertainment, Inc
Hallmark's Major Subsidiaries
Image Arts : specializes in selling greeting cards through mass retailers and deep-discount stores.
InterArt : is known for its high-quality, innovative greeting cards and related products.(humor cards)
Irresistible Ink, Inc : is a provider of direct mail
personalization services.
The Picture People : operates mall-based portrait studios and takes an entertainment-based approach to portrait retailing.
Product
Cards & gifts
Lamps
Huggable
Metallic Clocks
Photo frames
Perfumes
Pen-sets
Decorative packs
Home decor
Product
Cards & gifts
Classic cards
Hallmark warm wishes
Impromptu
Between you and me
Out of the blue
Cultures
USP
Is Your Kid Upset?* Be it a birthday or anniversary, in love? Suffering Disappointment, Having Triplets? We Got a Card for You!
The more difficult the situation, the more people turn to Hallmark for the words,"
Research and not accident
A card so specific that it seems tailor made
These special cards can be found wherever the Hallmark brand is sold – in Hallmark stores, chain drugstores, on college campuses and in department stores.
Pricing
Market based uniform pricing
Financial position
Establishment cost
Profit margin 25-30%
The cards range from Rs 5-150
Packaging
Exports :- Seaworthy conditions
Gifts and Cards are packed separately
Primary Packaging :- Plastic Covers
Secondary Packaging :- Cartons
Franchisee
There are 700-800 exclusive Hallmark outlets all over India licensed by Ultra India Ltd.
Each franchisee pays Rs25,000 per year as royalty to Ultra India
They provide the franchisees with interior designs so that all the Hallmark stores look alike and can be recognized easily .
Every hallmark outlet bears the genuine logo.
All the franchisees are suppose to store only Hallmark products
Problems
Scheduling
Franchisee
Pricing : affordability is an issue
Religious Sentiments
No legal restriction
High Hopes And Shoe Box Of Post Cards
The Midas Touch
Hell-bent On Quality
The Kansas City Spirit
Sixty Years of Serving Worldwide Markets
More than 30 languages
More than 100 countries
HALLMARK TIMELINE
1891 Hallmark founder Joyce Clyde Hall was born August 29, 1891
*
“Hall Brothers" is formed in 1911 when the company moves to Kansas city
*
1912 The Halls added greeting cards as popularity of postcards began to decline.*
*
1916 The company opens a retail store at 113 East 11th Street in Kansas City, Mo.
*
1925 The word "Hallmark" appears on products for the first time, but Hall Brothers still appears on most cards.*
1928 .* "Hallmark" begins appearing on the back of every greeting card, and the company's first ad appears in Ladies Home Journal.
*
1931 A handshake agreement makes W.E. Coutts Co. of Canada an affiliate of Hall Brothers, its first international venture.* The first color card, designed by Ethelwyn Hill, is printed
*
1932 Hallmark licenses the rights to use Walt Disney characters.* It was the first licensing venture for both companies
*
1935 The company's patented "Eye-Vision" display, which helps shoppers select cards more easily, becomes an industry first
*
1944 "When You Care Enough to Send the Very Best" slogan is first used.
1950 The Hallmark logo becomes a registered trademark
*
1954 Company name officially changes to Hallmark Cards, Inc
*
1984 Binney & Smith, Inc., maker of Crayola® crayons and art products, joins the Hallmark family of companies.*
*
1996 Hallmark Entertainment Network formed
*
Hallmark announces consolidated net revenues of $4.0 billion for 2001.
Hallmark's Major Subsidiaries
Binney & Smith, Inc : makers of Crayola® crayons,
Crown Media Holdings, Inc : distributors of HALLMARK channel.
Day Spring Cards, Inc. : personal expression products
Hallmark Entertainment, Inc
Hallmark's Major Subsidiaries
Image Arts : specializes in selling greeting cards through mass retailers and deep-discount stores.
InterArt : is known for its high-quality, innovative greeting cards and related products.(humor cards)
Irresistible Ink, Inc : is a provider of direct mail
personalization services.
The Picture People : operates mall-based portrait studios and takes an entertainment-based approach to portrait retailing.
Product
Cards & gifts
Lamps
Huggable
Metallic Clocks
Photo frames
Perfumes
Pen-sets
Decorative packs
Home decor
Product
Cards & gifts
Classic cards
Hallmark warm wishes
Impromptu
Between you and me
Out of the blue
Cultures
USP
Is Your Kid Upset?* Be it a birthday or anniversary, in love? Suffering Disappointment, Having Triplets? We Got a Card for You!
The more difficult the situation, the more people turn to Hallmark for the words,"
Research and not accident
A card so specific that it seems tailor made
These special cards can be found wherever the Hallmark brand is sold – in Hallmark stores, chain drugstores, on college campuses and in department stores.
Pricing
Market based uniform pricing
Financial position
Establishment cost
Profit margin 25-30%
The cards range from Rs 5-150
Packaging
Exports :- Seaworthy conditions
Gifts and Cards are packed separately
Primary Packaging :- Plastic Covers
Secondary Packaging :- Cartons
Franchisee
There are 700-800 exclusive Hallmark outlets all over India licensed by Ultra India Ltd.
Each franchisee pays Rs25,000 per year as royalty to Ultra India
They provide the franchisees with interior designs so that all the Hallmark stores look alike and can be recognized easily .
Every hallmark outlet bears the genuine logo.
All the franchisees are suppose to store only Hallmark products
Problems
Scheduling
Franchisee
Pricing : affordability is an issue
Religious Sentiments
No legal restriction