abhishreshthaa
Abhijeet S
a) Low Cost/Cheap Products: The price can be kept low by low unit packing like paisa packs of shampoo sachets etc. This is a very common strategy which is being widely adopted by many marketers.
b) Refills/Reusable Packaging: The refill packs benefits the consumers in terms of price. Such measures can have significant impact too, since the price can be reduced to the advantage of rural consumers. In addition the packaging material used should be reusable in rural areas. Most fertilizers companies pack fertilizers in LDPE or HDPE sacks which can be washed & reused, which are in demand by the farmers.
c) Application of Value Engineering: The application of value engineering evolves cheaper products by substituting costly raw material with a cheaper one. We now find costly materials being replaced by cheaper reinforced plastic. This technique does not sacrifice the technical efficiency of a product but lowers the product price.
b) Refills/Reusable Packaging: The refill packs benefits the consumers in terms of price. Such measures can have significant impact too, since the price can be reduced to the advantage of rural consumers. In addition the packaging material used should be reusable in rural areas. Most fertilizers companies pack fertilizers in LDPE or HDPE sacks which can be washed & reused, which are in demand by the farmers.
c) Application of Value Engineering: The application of value engineering evolves cheaper products by substituting costly raw material with a cheaper one. We now find costly materials being replaced by cheaper reinforced plastic. This technique does not sacrifice the technical efficiency of a product but lowers the product price.