Functional Components of CRM solution

sunandaC

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Functional Components of CRM solution

CRM applications are a convergence of functional components, advanced technologies and channels. Functional components and channels are described below:
Sales applications

Common applications include calendar and scheduling, contact and account management; compensation; opportunity and pipeline management; sales forecasting; proposal generation and management; pricing; territory assignment and management; and expense reporting.
Marketing applications

These include web based and traditional marketing campaign planning, execution, and analysis; list generation and management; budgeting and forecasting; collateral generation and marketing materials management.

Customer service and support applications.

These include customer care; incident, defect and order tracking; field service; problem and solution database; repair scheduling and dispatching; service agreements and contracts; and service request management.
 
The Three Types of CRM

1) Operational CRM
a) Marketing automation
b) Sales force automation
c) Service automation

2) Analytical CRM

3) Strategic CRM
a) Amplifying commitment
b) Building a valuable project team
c) Requirement analysis
 
Functional Components of CRM solution

CRM applications are a convergence of functional components, advanced technologies and channels. Functional components and channels are described below:
Sales applications

Common applications include calendar and scheduling, contact and account management; compensation; opportunity and pipeline management; sales forecasting; proposal generation and management; pricing; territory assignment and management; and expense reporting.
Marketing applications

These include web based and traditional marketing campaign planning, execution, and analysis; list generation and management; budgeting and forecasting; collateral generation and marketing materials management.

Customer service and support applications.

These include customer care; incident, defect and order tracking; field service; problem and solution database; repair scheduling and dispatching; service agreements and contracts; and service request management.
Hey sunanda, thanks for sharing the information and explaining about the various functional components of CRM. BTW, i have also got a document which would give more detailed information on CRM solution and would like to share it with you.
 

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