FIFA WORLD CUP MARKETING STRATEGY IN KOREA

[abhishreshthaa]

Korea Japan, 2002 saw Coca Cola being Parasitic by its rival Pepsi. Coca Cola had attained the title of Official Soft Drink at Korea-Japan 2002. However, Pepsi during the course of the Event and prior to the event aired Advertisements featuring Top Footballing stars like David Becham, Roberto Carlos, etc. playing a match with Sumo Wrestlers for a PEPSI. The venue was showed as TOKYO, 2002.

 

[jitendra05]

Korea Japan, 2002 saw Coca Cola being Parasitic by its rival Pepsi. Coca Cola had attained the title of Official Soft Drink at Korea-Japan 2002. However, Pepsi during the course of the Event and prior to the event aired Advertisements featuring Top Footballing stars like David Becham, Roberto Carlos, etc. playing a match with Sumo Wrestlers for a PEPSI. The venue was showed as TOKYO, 2002.

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