Exploring The Pharma Sector And The Brand

Exploring The Pharma Sector And The Brand

productlogo.jpg


The case that relates to rehashing the logo for Pharma companies relates to Sky Pharmaceutical Company. The services offered by the company are in relation to the Molecular Biology and offers laboratory services in the complex biotechnological fields of Tissue Culture, Protein Sciences and Biochemistry. The Blue Sky Company wanted to design a professional logo; they used blue color along with the shades depicting loyalty and the various principles the company stands for. Thus finally they got a logo that not only complemented the Pharma and also the company as well. Hence ribbons like composition spiraling in upward direction representing the protein like structure thus depicting and relating to the biotechnological nature of the company.

The following is the List of the Top Pharma Companies ranked as per revenue globally.

Johnson & Johnson, United States

Pfizer United States

GlaxoSmithKline United Kingdom

Roche Switzerland

Sanofi-Aventis France

Novartis Switzerland

AstraZeneca United Kingdom

Abbott Laboratories United States

Merck United States

Wyeth United States

Bristol-Myers Squibb United States

Eli Lilly United States

Top 10 Pharmaceutical Companies in India

Ranbaxy

Dr Reddy's Laboratories

Cipla

Sun Pharma Industries

Lupin Labs

Aurobindo Pharma

GlaxoSmithKline Pharma (GSK)

Cadila Healthcare

Aventis Pharma

Ipca Laboratories

Facts say that almost $75 billion dollars a year to counterfeit drugs, as of 2010. Drug companies are not like other manufacturing companies and for many years have not protected their brands by directly advertising to consumers, although this is changing. Pharmaceutical companies protect their brands through ant counterfeiting measures and by establishing a brand image with pharmacists, medical professionals and consumers. Measures are put into force by many Pharma companies for anti counterfeiting and to protect brands, advertising is focusing on expanding market recognition of established brands and over-the-counter drugs. Began to attract large pharmaceutical companies, because they are generic and branded hybrid business model, pharmaceutical companies can make full use of existing commercial distribution systems and Marketing Means to higher than normal pricing of generic drugs sales.

 
Back
Top