abhishreshthaa
Abhijeet S
• Event sponsorship
When a firm sponsors or co-sponsors an event such as a rock concert, a cricket match, etc. the brand featured in an event immediately gains credibility with the event audience. The audience attending an event already has a positive attitude and affinity for the contest – they choose to attend. When this audience encounters a brand in this very favourable reception environment, the brand benefits from the already favourable audience attitude.
Hindustan lever limited:
Project: Lakme Makeover promotion –January 2002
Objective: to present the amazing qualities of Lakme range of cosmetics
City: Delhi
Strategy: tie-ups with select outlets preceded the actual event. They served as the venues for makeovers that were conducted live on the spot. During the course of the promotion, a fashion show, featuring the 3 models that represent the range of the promotion, a fashion show featuring the 3 models that present the range, was also organized. This event led to a considerable increase in the actual sales of the products.
Coke and Pepsi keep sponsoring cricket matches.
When a firm sponsors or co-sponsors an event such as a rock concert, a cricket match, etc. the brand featured in an event immediately gains credibility with the event audience. The audience attending an event already has a positive attitude and affinity for the contest – they choose to attend. When this audience encounters a brand in this very favourable reception environment, the brand benefits from the already favourable audience attitude.
Hindustan lever limited:
Project: Lakme Makeover promotion –January 2002
Objective: to present the amazing qualities of Lakme range of cosmetics
City: Delhi
Strategy: tie-ups with select outlets preceded the actual event. They served as the venues for makeovers that were conducted live on the spot. During the course of the promotion, a fashion show, featuring the 3 models that represent the range of the promotion, a fashion show featuring the 3 models that present the range, was also organized. This event led to a considerable increase in the actual sales of the products.
Coke and Pepsi keep sponsoring cricket matches.