aloneomkar
Omkar Pandey
I have taken Sony Ericsson’s Facebook page for assignment purpose. Sony Ericsson is a joint venture of Japan based electronics giant Sony and Swiss telecommunications company Ericsson to produce Mobile phone.
The main motto of their Facebook page, according to page, is to entertain and engage their fan. They also want to get feedback from costumer about their product’s style, performance and other ingredient of Sony Ericsson’s product. 5,840,566 people had liked Sony Ericsson’s official Facebook page when I took the data. 84,193 people were talking about the product.
Facebook has, of course, made a platform to the corporation to advertise about their product. Sony Ericsson, in my opinion, has fully utilized it. Basically company wants to give information about their product and wants to get feedback once it produces product/service. Many companies are spending huge amount in advertising. We have seen their huge amount going into vain. Features of the Facebook page has been mentioned here under:
1. Information about product:
Its fan gets to know about new product of Sony Ericsson via this page. Whenever they launch new product or plan to bring new product fan gets information about features of product. It also includes photograph from various angle of new product.
2. Feedback about product:
They can instantly get feedback once their product released. Because of utilities provided by Facebook costumer/fan can comment whenever one posts about something. What I liked about Sony Ericsson is their gut to ask feedback publicly. As feedback posted by costumer can directly see by other fan, it might be harmful to company. From viewpoint of costumer, however, it is good as we can know about pros and cons of product.
3. Can show creativity with Sony Ericsson’s product
In the Facebook page there is section where fan can upload photos by Sony Ericsson’s product. This feature not only engages costumer but also gives opportunity for fan to show creativity.
4. Integrated Application and Technology
It has built different application on Facebook, popularly known as apps, where fan can engage them. Sony Ericsson has built some apps. Among them, I found Xperia Studio very interesting. They have also put 3D picture of its product.
Communication Effectiveness and Benefit to Company
Because of above mentioned feature, I found Facebook page of Sony Ericsson really interesting and effective. It seems that they have built it after analyzing psychology of internet user. There are lots of options for an internet user to do with it. One can play different games; watch video, listen music, gets information and many things. First challenge creator of page faces is the participation of fan or costumer. There is no meaning of sending information if nobody receives it. In this case Sony Ericsson has provided many options in its page, resulting roughly 6 million fans. And around 80,000 people are actively participating in discussion and constantly using apps developed by Sony Ericsson. It is of course a big number. Many people also visit this page to participate in different competition. They have overcome this challenge successfully.
The company regularly gives information about product through this page. Thousands of people can get instant information about launch of product and other planning of company. Besides, costumer can give their responses instantly. Otherwise this process would be time consuming. Getting feedback from costumer means a lot for a company in this competitive market. They have been doing this work effectively by regularly asking costumer. Discussion section is another important part of this Facebook page. Facebook, however, has provided this section to all pages. Sony Ericsson team has been using this as a tool to solve problem faced by costumer. Using available technology, they have made Facebook page like their website. One can know about cost, color, size, style and features of their product easily.
The task of advertising about product doesn’t stop here. People can also upload photos captured by its product. Though it doesn’t directly ask costumer to buy the product, it appeals costumer by keeping breathtaking photos uploaded by fan. In this way I found this page has been communicating effectively with its potential costumer and others.
This is undoubtedly beneficial for the company. I have earlier mentioned that company are investing huge amount to make their product popular as marketing expenses. Sony Ericsson has been informing people , through Facebook, without making huge expenses. On the other hand it is getting instant feedback of costumer and also helping to solve problem arisen in their product.
The main motto of their Facebook page, according to page, is to entertain and engage their fan. They also want to get feedback from costumer about their product’s style, performance and other ingredient of Sony Ericsson’s product. 5,840,566 people had liked Sony Ericsson’s official Facebook page when I took the data. 84,193 people were talking about the product.
Facebook has, of course, made a platform to the corporation to advertise about their product. Sony Ericsson, in my opinion, has fully utilized it. Basically company wants to give information about their product and wants to get feedback once it produces product/service. Many companies are spending huge amount in advertising. We have seen their huge amount going into vain. Features of the Facebook page has been mentioned here under:
1. Information about product:
Its fan gets to know about new product of Sony Ericsson via this page. Whenever they launch new product or plan to bring new product fan gets information about features of product. It also includes photograph from various angle of new product.
2. Feedback about product:
They can instantly get feedback once their product released. Because of utilities provided by Facebook costumer/fan can comment whenever one posts about something. What I liked about Sony Ericsson is their gut to ask feedback publicly. As feedback posted by costumer can directly see by other fan, it might be harmful to company. From viewpoint of costumer, however, it is good as we can know about pros and cons of product.
3. Can show creativity with Sony Ericsson’s product
In the Facebook page there is section where fan can upload photos by Sony Ericsson’s product. This feature not only engages costumer but also gives opportunity for fan to show creativity.
4. Integrated Application and Technology
It has built different application on Facebook, popularly known as apps, where fan can engage them. Sony Ericsson has built some apps. Among them, I found Xperia Studio very interesting. They have also put 3D picture of its product.
Communication Effectiveness and Benefit to Company
Because of above mentioned feature, I found Facebook page of Sony Ericsson really interesting and effective. It seems that they have built it after analyzing psychology of internet user. There are lots of options for an internet user to do with it. One can play different games; watch video, listen music, gets information and many things. First challenge creator of page faces is the participation of fan or costumer. There is no meaning of sending information if nobody receives it. In this case Sony Ericsson has provided many options in its page, resulting roughly 6 million fans. And around 80,000 people are actively participating in discussion and constantly using apps developed by Sony Ericsson. It is of course a big number. Many people also visit this page to participate in different competition. They have overcome this challenge successfully.
The company regularly gives information about product through this page. Thousands of people can get instant information about launch of product and other planning of company. Besides, costumer can give their responses instantly. Otherwise this process would be time consuming. Getting feedback from costumer means a lot for a company in this competitive market. They have been doing this work effectively by regularly asking costumer. Discussion section is another important part of this Facebook page. Facebook, however, has provided this section to all pages. Sony Ericsson team has been using this as a tool to solve problem faced by costumer. Using available technology, they have made Facebook page like their website. One can know about cost, color, size, style and features of their product easily.
The task of advertising about product doesn’t stop here. People can also upload photos captured by its product. Though it doesn’t directly ask costumer to buy the product, it appeals costumer by keeping breathtaking photos uploaded by fan. In this way I found this page has been communicating effectively with its potential costumer and others.
This is undoubtedly beneficial for the company. I have earlier mentioned that company are investing huge amount to make their product popular as marketing expenses. Sony Ericsson has been informing people , through Facebook, without making huge expenses. On the other hand it is getting instant feedback of costumer and also helping to solve problem arisen in their product.
