abhishreshthaa
Abhijeet S
It is a systematic examination of all 3 levels of the environment with at least three purposes:
Detecting important economic, social, cultural, environmental, health, technological, and political trends, situations, and events
Identifying the potential opportunities and threats for the institution implied by these trends, situations, and events
Gaining an accurate understanding of your organization’s strengths and limitations
STEEP refers to changes in the social, technological, economic, environmental, and political sectors that affect organizations directly and indirectly.
A STEEP analysis of the macro environment indicates that economic (a phone call being a cheaper way to stay in touch than outstation travel for example) and social factors (working outside the home town) have forced the pace of utilization of technology (Public Call Offices, mobile phones, networked companies). Increasing customer awareness has raised expectations and vocal demands are being articulated for consumer rights; such political factors have in turn impacted the competitive environment by way of entry of private players, independent regulation, and a policy framework tilted towards a ‘level playing field’ for new entrants. A near environment analysis indicates that the competitors are becoming active resource rivals (political and financial) apart from applying pressures as customer rivals. The customer has, needless to say, benefited from increased choice from within the communications services basket itself.
Detecting important economic, social, cultural, environmental, health, technological, and political trends, situations, and events
Identifying the potential opportunities and threats for the institution implied by these trends, situations, and events
Gaining an accurate understanding of your organization’s strengths and limitations
STEEP refers to changes in the social, technological, economic, environmental, and political sectors that affect organizations directly and indirectly.
A STEEP analysis of the macro environment indicates that economic (a phone call being a cheaper way to stay in touch than outstation travel for example) and social factors (working outside the home town) have forced the pace of utilization of technology (Public Call Offices, mobile phones, networked companies). Increasing customer awareness has raised expectations and vocal demands are being articulated for consumer rights; such political factors have in turn impacted the competitive environment by way of entry of private players, independent regulation, and a policy framework tilted towards a ‘level playing field’ for new entrants. A near environment analysis indicates that the competitors are becoming active resource rivals (political and financial) apart from applying pressures as customer rivals. The customer has, needless to say, benefited from increased choice from within the communications services basket itself.