Description
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered.
FT-401C
ENTREPRENEURSHIP
Course Objective
The objectives of this course are to help students to learn and to acquaint themselves with all the
facets of Entrepreneurship.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Entrepreneur: Concept, Nature, Definition Characteristics, Functions, Kinds, Role,
difference between entrepreneur and Manager.
Entrepreneurship: Concept, Nature, Definition Characteristics, Importance, Role of
entrepreneurship in development of economy, ethical dimensions.
Theories of Entrepreneurship: Innovative theory, Theory of social change, Theory of model
personality, Theory of Social behaviour.
Entrepreneurial environment: Political, Economical, Technical, Social, Cultural,
International.
Entrepreneurship Strategies & Policies: Need and types of business strategies, Concept of
Entrepreneurial Strategies, Need for effective Entrepreneurial Policy.
Project Identification and Formulation: Criteria for selecting a particular project, scaning of
business environment and identifying projects, steps in project formulation and
project evaluation (organizational aspects, commercial aspects and legal aspects)
Preparation of Business Plan/Project Report: Significance contents, formulation planning
commission guidelines for formulating the project report and common errors in
project formulation.
Institutional Finance to Entrepreneurs: Commercial banks, Financing institutions (IDBI,
IFCI, ICICI, IRBI, LIC UTI, SFC, SIDC, SIDBI and EXIM Bank).
Choice of Organization: Sole Proprietorship, Partnership, Joint Stock Co., Co-operative
Text Reading
David H. Holt Entrepreneurship: New Venture Creation, PHI
Mary Coulter Entrepreneurship in Action,PHI
B.K. Mohanty Fundamentals of Entrepreneurship, PHI
FT-402C
STRATEGIC MANAGEMENT
Course Objective
This is a top-level management course, and the objective of teaching this course is to enable
students to integrate knowledge of various functional areas and other aspects of management,
required for perceiving opportunities and threats for an organisation in the long-run and second
generation planning and implementation of suitable contingency strategies for seizing / facing
these opportunities & threats.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Meaning, Need and Process of Strategic Management; Business Policy, Corporate Planning
and Strategic Management; Single and Multiple SBU organizations; Strategic Decision–
Making Processes – Rational–Analytical, Intuitive-Emotional, Political – Behavioural;
Universality of Strategic Management; Strategists at Corporate Level and at SBU Level;
Interpersonal, Informational and Decision Roles of a Manager.
Mission, Business Definition and Objectives; Need, Formulation and changes in these three;
Hierarchy of objectives, Specificity of Mission and Objectives.
SWOT Analysis
General, Industry and International Environmental Factors; Analysis of Environment,
Diagnosis of Environment – factors influencing it; Environmental Threat and
Opportunity Profile (ETOP); Internal Strengths and Weaknesses; Factors affecting these;
Techniques of Internal Analysis; Diagnosis of Strengths and Weaknesses; Strategic
Advantage Profile (SAP).
Strategy Alternatives
Grand Strategies and their sub strategies; Stability, Expansion, Retrenchment and
Combination; Internal and External Alternatives; Related and Unrelated Alternatives,
Horizontal and Vertical Alternatives; Active and Passive Alternatives; International
Strategy Variations.
Strategy Choice Making
Narrowing the choices; Managerial Choice Factors, Choice Processes – Strategic Gap
Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine Cell
Planning Grid; Contingency Strategies; Prescriptions for choice of Business Strategy;
Choosing International Strategies.
Strategy Implementation
Implementation Process; Resource Allocation; Organizational Implementation; Plan and
Policy Implementation; Leadership Implementation; Implementing Strategy in
International Setting.
7. Strategy Evaluations and Control
Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation;
Measuring and Feedback; Evaluation and Corrective Action.
(Contd….)
(Contd….) STRATEGIC MANAGEMENT
Note: About 50% of Classes will be devoted to theory and 50% to discussion of cases.
Text Readings
1. Lawrence R. Jauch and William F. Glueck, “Business Policy and Strategic Management”,
McGraw Hill Book Co., New York,
Suggested Readings
Glen Boseman and Arvind Phatak, “Strategic Management : Text and Cases “ , John Wiley
and Sons, Singapore, 1989
Daniel J. McCarthy, Robert J. Minichiello, and Joseph R. Curran, “Business Policy and
Strategy” Richard D. Irwin, AITBS, New Delhi, 1988
Roanld C. Christenesen,.Kenneth R. Andrews and Joseph L. Bower, “Business Policy – Text
and Cases “ , Richard D. Irwin, Inc., Illinois, 1978
Azha Kazmi, “ Business Policy”, Tata McGraw Hill, New Delhi, 1999
P.K. Ghosh, “Business Policy, Strategic Planning and Management”, Sultan Chand & Sons,
New Delhi, 1999
FT-403MMAJ
INTERNATIONAL MARKETING
Course Objectives
The objectives of this course are to help the student to gain an understanding of concepts of
International Marketing, types of international markets, demand and supply position in
international markets, import-export documentation, policies and procedures of foreign trade.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
International Marketing: Basis of International Trade, Theories of International Trade Absolute
Advantage, comparative advantage and factor endowment theory) Difference between
Domestic, International, Multinational, Global Markets, EPRG Frame work.
Scanning of International Environment: Social, Political, Legal, Economic.
Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of
IMF and WTO in International Trade.
Foreign Trade Policy: EXIM Policy 2002-2007 Salient features.
Export Documentation and Procedures and Institutional support for export promotion in India.
Product: Identifying New Products, International Product Planning, Product Design Strategy,
Product Elimination, Adoption and Diffusion of New Products, Branding Strategies.
Pricing Strategies: Factors Affecting International Prices, Methods of Pricing, Pricing an
International Product, Transfer Pricing, Exchange Rates and its Impact on Pricing, High Sea
Pricing.
Distribution System for International Markets: Direct and Indirect Channels, Factors Affecting
International Channel, International Channel Management, Wholesaling and Retailing.
Promoting Products / Services in Overseas Markets: Perspectives of International Advertising,
Standardization v/s Localization, Global Media Decisions, Global Advertising Regulations,
Industry Self-Regulation.
Text Readings
1. W. J. Keegan – “Global Marketing Management”, New Delhi, PHI
2. Sack Onkvisit and John J. Shaw. “International Marketing Analysis and
Strategies”, PHI
3. Subhash S. Jain, “International Marketing Management”, Delhi, CBS Publishers
Distributors
Suggested Readings
1. M.R Czinkota.and Ronkainen “International marketing”, Dryden Forthworth 1998.
2. S.J. Poliwoda, “International Marketing”, New Delhi, Prentice Hall of India
FT-404MMAJ
SERVICE MARKETING
Course Objective
The objectives of the course are to expose students to the nature of industrial and service markets
and develop abilities to help them apply marketing concepts in these markets.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Services: Service Sector and Economic Growth, Service Concept, Characteristics and
Classification of Service, Challenges in Service Marketing.
Strategic Issues in Service Marketing: Segmentation, Differentiation and Positioning of Services.
Marketing Mix in Services Marketing: Product, Price, Place, Promotion, People, Physical
Evidences and Process Decisions.
Designing a Service Strategy: Service Management Process; Internal, External and Interactive
marketing strategies.
Managing Service quality and Productivity: Concept, Dimensions and process; service quality
models (Gronnos and Parsuraman) Application and Limitations, Productivity in Services.
Applications of Service Marketing: Marketing of Financial, Hospitality, Health, Educational and
Professional Services, Marketing for Non-Profit Organizations and NGOs.
Text Readings
Christopher H. Lovelock, “Services Marketing”, New Delhi: Prentice Hall of India, 3
rd
Edn.,
1996.
Suggested Readings
1. Ravi Shankar, “Services Marketing”, New Delhi, Global Press, 2
nd
Edn. 1998.
2. V. A. Zeithamal and M. J. Bitner, “Service Marketing: Integrating Customer Across the
Firm”, McGraw Hill, 2002.
FT-405MMAJ
INDUSTRIAL MARKETING
Course Objectives
The objectives of this course are to expose the student to various aspects of Industrial Marketing
and develop abilities in Industrial marketing.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
1. The nature and concepts of Industrial Marketing, Industrial Vs Consumer marketing,
economics of industrial demand. Resellers marketing.
2. Understanding Industrial Marketing, Organizational Customers, Governmental agencies,
Institutions, Classifying Industrial Products, Characteristics of organizational
procurement.
3. Industrial Marketing Environment, Strategies for Managing the Industrial Marketing
Environment.
4. Organizational Buying and Buyer Behaviour: Concepts and Models of Organizational
Buying Behaviour
5. Interpersonal dynamics of Industrial Buying Behaviour
Buying center involvement and interaction patterns, joint decision-making, conflict and
resolution in joint decision-making, the buying committee, supplier choice and evaluation.
6. The strategic planning process in industrial marketing.
7. Industrial Market Segmentation, basis for Segmenting Industrial markets, Target
Marketing and Positioning.
8. Formulating channel strategies: Marketing channel participants, Physical distribution and
customer service, Formulating the marketing communication - Personal selling,
Advertising, sales promotion and publicity.
9. Business Pricing: Price determinants, Pricing decisions.
Text Readings
Robert R.Reeder, Edward G.Brierty, and Betty H. Reeder. “Industrial Marketing, Analysis,
Planning and Control”, New Delhi, Edward, PHI, 2
nd
Edn., 1998.
Krishna K. Havldar, “Industrial Marketing”, TataMc Graw Hill, Delhi, 2002
Suggested Readings
1. Michael H. Morris – “Industrial and Organizational Marketing”. New York,
Macmillian, 2
nd
Ed., 1992.
FT-406MMAJ
RURAL, EVENT AND DIRECT MARKETING
Course Objectives
The objectives of this course are to expose the students to various aspects of rural, event and
direct marketing as an integral part of marketing management, and developed an understanding
of rural, event and direct marketing.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Rural Marketing: Concept, importance and scope of rural marketing, Understanding rural
market, rural environment, infrastructure and rural trade practices, Rural consumer
behaviour, factors affecting consumer behaviour and psychology of rural customers, Product,
branding and packaging, Distribution in the rural markets, types of rural channels, selection
and management of channels, factors influencing channel decisions, retailing, transportation,
warehousing, Promotion in Rural Markets: role of advertising, sales promotion, publicity,
and personal selling in rural markets.
Event Management: Concept and significance of events, Designing of an event, types of events,
Event management in rural and urban areas, Organizing the events, Sponsorship and type and
Event evaluation.
Direct Marketing: Basic concepts and importance of direct marketing in the changing marketing
scenario, Tools of direct marketing, Strategic planning of direct marketing operations,
Preparation of direct marketing, Direct marketing strategies, Control and evaluation of direct
marketing.
Text Readings
CSG Krishnamacharyulu and Lalitha Ramakrishnan, “Rural Marketing-Text and Cases”,
Singapore: Pearson Education Asia,
S.S Gaur and S.V. Saggre, “Event Marketing & Management”, Vikas Publishing House.
T.P.Gopalswamy, “Rural Marketing - Environment Problems and Strategies”, Wheeler Pub.
Suggested Readings
1. Mary Robert, “Direct Marketing Management”, London
rantice Hall.
2. Gordon Lewis, “Direct Marketing Strategies and Tactics”, New Delhi.
FT-407MMIN
INDUSTRIAL AND SERVICE MARKETING
Course Objective
The objectives of the course are to expose students to the nature of industrial and service markets
and develop abilities to help them apply marketing concepts in these markets.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Industrial Market: Nature of Industrial Market, Consumer Market v/s Industrial Market,
Industrial Product s: Types and Characteristics, Segmentation of Industrial Markets.
Understanding Industrial Marketing, Organizational customers, Governmental agencies,
Institutions, Classifying Industrial Products.
Industrial Marketing Strategies.
Services: Service Sector and Economic Growth, Service Concept Characteristics and
Classification of Service, Challenges in Service Marketing.
Marketing Mix in Services Marketing: Product, Price, Place, Promotion, People, Physical
Evidences and Process Decisions.
Strategic Issues in Service Marketing: Service Differentiation and Positioning, Managing Service
Quality, Productivity in Services.
Text Readings
1. Christopher H. Lovelock, “Services Marketing”, New Delhi: Prentice Hall of India.
2. Robert R.Reeder, Edward G.Brierty, and Betty H. Reeder. “Industrial Marketing, Analysis,
Planning and Control”, New Delhi, Edward, PHI.
Suggested Readings
1. Michael H. Morris, “Industrial and Organizational Marketing”, New York, Macmillan.
2. Ravi Shankar, “Services Marketing”, New Delhi, Global Press.
FT-408MMIN
GLOBAL MARKETING
Course Objectives
The objectives of this course are to help the student to gain an understanding of concepts of
International Marketing, types of international markets, demand and supply position in
international markets, import-export documentation, policies and procedures of foreign trade.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Global Marketing: Basis of International Trade, Theories of International Trade, Absolute
Advantage, comparative advantage, Difference between Domestic, International,
Multinational, Global Markets, EPRG Frame work.
Scanning of Global Environment: Social, Political, Legal, and Economic.
Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of
IMF and WTO in International Trade.
Foreign Trade Policy: EXIM Policy 2002-2007 Salient features.
Product: International Product Planning, Product Design Strategy, and Branding Strategies.
Pricing Strategies: Factors Affecting Global Prices, Methods of Pricing, Transfer Pricing.
Distribution System for Global Markets: Direct and Indirect Channels, Factors Affecting Global
Channel, Design and Global Channel Management.
Promoting Products / Services in Overseas Markets: Perspectives of International Advertising,
Standardization v/s Localization.
Text Readings
W. J. Keegan – “Global Marketing Management”, New Delhi, PHI, 5
th
Edn. 1997.
Sack Onkvisit and John J. Shaw. “International Marketing Analysis and Strategies”,
PHI.
Subhash S. Jain, “International Marketing Management”, Delhi, CBS Pub. & Dist.
Suggested Readings
M.R Czinkota.and Ronkainen “International marketing”, Dryden Forthworth
S.J. Poliwoda, “International Marketing”, New Delhi, Prentice Hall of India
FT-403FMAJ
INTERNATIONAL FINANCE
Course Objective
To provide a conceptual framework of the Working of International Finance Institutions, Money
Markets, Exchange Transactions and Capital Markets.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Introduction: International Trade, Its Importance, Theories of International Trade- Theory
Comparative Costs, Classical Theory, Absolute Advantage, Hecksher-Ohlin Theory, Free
Trade V/S Protection- Barriers To Foreign Trade, Tariff And Non-Tariff Barriers.
Balance of Payment : Meaning Of BOP, Components Of BOP, Importance Of BOP, Meaning
Of Deficit And Surplus, Equilibrium, Disequilibrium And Adjustments, Methods Of
Correcting Disequilibrium, Accounting Principles In BOP.
Foreign Exchange Markets: Defining Foreign Exchange Market, Its Structure, Settlement
System, Exchange Rate, Participants, Understanding SPOT And Forward Rates, Foreign
Exchange Quotations, Premium And Discount In Forward Market, Cross Rates, Inverse
Rates And Arbitrage.
Exchange Rate Determination: Determination Under Gold Standard And Paper Standard,
Factors Affecting Exchange Rates, Purchasing Power Parity Theory, Demand And
Supply Theory, Equilibrium Rate Of Exchange, Fluctuating V/S Fixed Exchange Rates,
Exchange Control, Objectives Of Exchange Control.
Multinational Working Capital Management: Concept And Techniques, International Cash
Management, Accounts Receivable Management, Inventory Management.
Financing Foreign Trade: Payment Terms, Documents, Export Credit Insurance, Financing
Techniques in International Trade.
Instruments: ADR, GDR, Euro Currencies, International Commercial Papers.
International Financial Institutions: Introduction To IMF, Its Importance, Functions and
Significance.
Text Readings
V.A.Avadhani, “International Finance”, 4
th
Edition, Himalaya Publication.
P.G.Apte, “International Financial Market”, 2
nd
Edition, Tata Mc Graw Hill.
A.K.Seth, “International Financial Management”, Galgotia Publications.
Suggested Readings
V.K.Bhalla, “International Financial Management”, 2
nd
Edition, Anmol Publications.
Maurice D. Levi, “International Finance”, New York, McGraw Hill, 3
rd
Ed.
Ian. H. Giddy, “Global Financial Markets”, Delhi, AITBS Publication.
John Holland, “International Finance Management”, Oxford, Blackwell Publication.
FT-404FMAJ
WEALTH MANAGEMENT
Course Objective:
The objective of this course is to equip students with skills required for managing wealth of high
net worth individuals and to familiarize them with the vital aspect of wealth management i.e.
wealth accumulation, wealth preservation and wealth accumulation.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Contents
Mix Introduction to Wealth Management
Understanding Wealth Management Process
Basics of Investment and Investment Products: Time Value of Money, Equity, Bonds,
Money Market,
Derivatives, Real Estate, Art, Gold, Antiques, Charity , Trusts.
Client Profiling and Lifestyle Guide to Investing: Preparing for a Clients Meeting,
Identifying
Personal Characteristics of Client, Understanding Clients Needs, Determining Clients Time
Horizon,
His Risk Tolerance
Financial Planning: Asset Allocation, Planning for Tax, Capital Gains, Insurance (Life and
Health),
Retirement, Real Estate. Choosing an Asset Mix.
Measuring Risk and Return for each Product, Managing Constraints, Portfolio Construction,
Review
of Portfolio.
Concept Selling, Attitude Modification, Customer Modification, Negotiation Skills,
Listening Skills,
Leadership Skills, Team Work.
Reference Books:
Personal Finance ; Arthur J Keown, Pearson Education
Personal Financial Planning; G.Victor Hallman & Jerry S Rosenbloom, TMH
Investment Analysis and Portfolio Management; 7ed, Frank K. Reilly, Keith C. Brown;
Thomson Learning
Donald E. Fisher and Ronald J. Jordan, Security Analysis and Portfolio Management; PHI
Pub.
Quantitative Methods for Valuation of Financial Assets; A.S. Ramasastri , Response Books,
Sage Publications
Edwin J. Elton and Martin J. Gruber, Modern Portfolio Theory and Investment, John Wiley
and Sons.
FT-405FMAJ
TAXATION AND TAX PLANNING
Course Objective
The objective of this course is to enable students to develop an understanding of direct and
indirect taxes and to enable them to calculate and plan taxes.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
1. Introduction to Direct Taxes, Income Tax, Wealth Tax.
2. Important Provision of Income Tax Act
Basic Concepts: Assessment Years, Previous Years, Person, Income, Gross Total
Income, Capital and Revenue Receipts and Expenditure, Residential Status and Incidence
of Tax, Tax Free Income
Income From Salary: Meaning, Taxability of Allowances and Perquisites, Permissible
Education, Treatment of PF, Gratuity, Tax Planning.
Income From Business and Profession: Basis of Charge, Scheme of Provisions,
Deductions Expressly Allowed, Expenses Allowed Under Restriction, Depreciation, Tax
Planning.
Income From House Property: Tax Planning
Income From Capital Gains and other Sources: Tax Planning
Deduction: Deduction Allowed From Total Income, Rebates and Relief.
TDS: Tax Deduction at Source, Advance Payment of Tax, Filling of Returns,
Tax Planning in Relation to NRIs.
Text Readings
1. H.C. Meherotra, “Income Tax”, Sahitya Bhawan, Agra
2. K. Chaturvedi & M.K. Chaturvedi, “Central Sales Tax Act”, Nagpur
Suggested Readings
Sukumar Battacharya, “Indian Income Tax: Law & Practice”, New Delhi, Indian Law
House
V.K. Singania, “Student Guide To Income Tax”, New Delhi, Taxman Publications.
V.K. Singania, “Direct Tax Law”, New Delhi, Taxman Publications.
Shripal Saklecha, “Income Tax”, Indore, Satish Printers.
FT-406FMAJ
CORPORATE FINANCIAL STRATEGIES AND DECISIONS
Course Objective
The objectives are to focus the student attention on various aspects of financial decision-making,
and to help him develop skills of critical analysis, thinking and synthesis in the process of
decision making.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Financial Statement Analysis: Balance Sheet, Income Statement, Statement of Changes In
Financial Position, Ratio Analysis, Cost Volume Profit Analysis.
Valuation Concepts and Investment: Risk Return Analysis (Capital Assets Pricing Model),
Capital Budgeting, Capital Rationing Decisions, Cost of Capital, Valuation of Funds.
Finance and Dividend Decisions: Leverages, Capital Structure, Strategies and Dividend
Policies.
Working Capital Decisions: Cash, Receivables, Inventory Strategies.
Long Term Financing Decisions: Shares, Debentures, Warrants, Rights, Lease and Hire
Purchase Decisions, Leverage Buy Outs, Securitization and Initial Public Offer.
Corporate Restructuring Strategies: Mergers, Acquisitions And Amalgamations, Takeovers
And Reverse Merger Strategies.
Text Readings
I.M.Pandey, “Financial Management” 8
th
Edition, Vikas Publications.
Ashwath Damodaran, “Corporate Finance”, Tata McGraw Hill, New Delhi.
Suggested Readings
1. Weston, Chung, Hoag “ Merger restructuring and Corporate Control”, PHI
Publication.
2. Van Horne, “Financial Management and Policies”, PHI Publications, Nineth Edition
3. M.Y. Khan and P.K. Jain, “Financial Management”, 4
th
ed. Tata McGraw Hill, New
Delhi.
P.Mohan.Rao, “Mergers Acquisitions of Companies”, Deep and Deep Publications.
FT-407FMIN
INVESTMENT MANAGEMENT
Course Objective
The objectives of this course is to provide the students in dept understanding of investment
techniques as applied to various forms of securities and acquaint them with the functioning of
mutual funds, investment strategies and portfolio management services.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Nature and Scope of Investment Management: Financial and Economic Meaning of
Investment, Investment and Gambling, Factors Favorable for Investment. Investment
Media, Investment Process.
Security Valuation: Basic Valuation Model - Bonds Valuation by Present Value Method;
Equity Valuation using – Dividend, Capitalization Approach (Constant Growth Model)
and Capital Assets Pricing Model.
Risk Return: Concept of Risk & Return, Classification of Systematic & Unsystematic Risk,
Minimizing Risk Exposure, Risk Measurements.
Fundamental Analysis: Economic, Industry, Company Analysis.
Technical Analysis: Assumption, DOW Theory, Technical Signals – Charts and Tools, Odd
lot Trading.
Technical Analysis Vs Fundamental Analysis: Efficient Market Theory – Weak, Semi-
Strong and Strong Form of Markets.
Portfolio Concept: Markowitz and Sharpe Model, Construction of Optional Portfolio,
Portfolio Evaluation using Sharp, Treynor and Jensen Performance Index.
Text Readings
Fisher and Jordan, “Security Analysis and Portfolio Management”, PHI Publication
Seventh Ed.
Preeti Singh, “Investment Management”, 9
th
Edition, Himalaya Publications.
Suggested Readings
V.K.Bhalla, “Investmet Management”, S. Chand And Sons
V.A. Avadhani, “Investment And Security Markets In India”, Himalaya Publication
FT-408FMIN
FUNDAMENTAL OF DERIVATIVES
Course Objective
The objectives of this course are to explain to the student the risk return tradeoff and manage
financial risk through the use of various derivatives and to make them understand operations of
derivatives market.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents:
1. Financial Risk Management: Concept of Risk, Types of Risk, Types of Financial Risk,
Risk Management Process.
2. Introduction to Derivatives: Derivatives Concept, Types: Forwards, Future, Options.
Comparison of Forward and Future. Participants: Types of Hedgers, Speculators and
Arbitragers.
3. Future Contracts: Types of Orders. Introduction to Futures Markets: Future Contract,
Specification of the Future Contract, Newspaper Quotes. Mechanism of Future Trading:
Futures Exchange, Clearing house, Operations of Margin (Marking to Market) Clearing
house and Clearing Margins, Convergence of Future and Spot Prices. Interest Rate,
Currency, Stock Index Futures.
4. Option Market: Types of Options, Payoffs from Options, Trading Strategies, Involving
Options. Factors Determining Option Valuation and Pricing, Black Scholes Models.
Concept of Delta, Theta, Gamma Vega, Exchange Traded Option- Stock, Option, Foreign
Currency Option, Over the Counter Exchange Option, Index Options, Put Call Parity.
5. SWAPS: Introduction to Swaps, Basic Swap Structure, Interest Rate Swaps, Currency
Swaps, Commodity Swaps, Mechanics of Swaps Transactions, Swap options.
Text Reading
1. John.C.Hull, “Options, Futures and Others Derivatives”, 4th Edition,Pearson Edu.
Asia.
2. Robert A. Strong, “Derivatives, An Introduction”, Thompson Pub. New Delhi.
3. Kolb, “Understanding Future”, PHI Publications, New Delhi.
FT-403HMAJ
SOCIAL AND INDUSTRIAL PSYCHOLOGY
Course Objectives
The Objectives of this course are to understand human behavior in social and industrial settings.
A student will be able to comprehend the causes of behavior as well as the methods of
improvement by going through this course.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Social and Industrial Psychology: Definition, Nature and Background.
Social Perception: Non-Verbal Communication, theories of Attribution, Impression formation
and impression management.
Social Identity: Self Concept, Self-esteem, Self-efficacy, Self-monitoring and self-focusing.
Social Influence: Conformity, Compliance and Obedience.
Interviews, Application Blanks and References: the interview, Application blanks and
biographical inventories, References and background investigations.
Employment Testing: Testing abilities, Testing personality, Testing skills and achievements,
Using and not using tests.
Safety Psychology: Safety management and safety psychology, Differential accident liability.
Text Readings
Robert A. Baron and Donn Byrne, “Social Psychology: Understanding Human Interactions”,
New Delhi, Prentice Hall of India, 7
th
Ed.
John B. Miner, “Industrial - Organizational Psychology”, Singapore, McGraw-Hill.
Suggested Readings
1. S.C. Tailor, L.A. Peplau and D.O. Sears, “Social Psychology”, New Jersey, Prentice Hall
Inc., 7
th
Ed.,1995.
FT-404HMAJ
STRATEGIC HRM
Course Objectives
The course is designed to explain basic theory of Strategic Human Resource Management to
examine the issues and problems associated with HRM in a changing environment.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Strategic Approach to HRM, Integrating HR Strategies with Corporate and Functional
Strategies, integrating Human Resources in Strategic Decisions.
Strategies for Maximizing HR Productivity: Organizational Restructuring, Turnaround
Management, Mergers, Acquisitions and Joint Ventures.
SHRM in Global Context, International Human Resource Strategies.
Note: 50 percent of classes will be devoted to theory and 50 percent to discussion of
cases.
Text Readings
W.D. Anthony, P.L. Perrewe, K.M. Kacmar, “Strategic Human Resource Management”,
USA, Dryden.
C. Mabey, G. Salman, and J. Storey, “Human Resource Management: A Strategic
Approach”, UK, Blackwell.
Linda Gratton, “Strategic Human Resource Management”, New York, Oxford University
Press.
Suggested Readings
John Leopold, Lynette Harris and Tony Waton, “Strategic Human Resourcing: Principles,
Perspectives and Practices”, Financial Times Pitman Publishers, 1999.
FT-405HMAJ
BUSINESS PROCESS TRANSFORMATION AND HRM
Course Objectives
The objective of the course is to study business transformation through managing people with
special emphasis on innovation, Creativity, team building, TQM and BPR
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Innovation and Creativity: theories of innovation and creativity, Managing People Side of
innovation, Resistance To innovation, the Creative Process, Releasing Creativity,
Creative Techniques of Problem Solving, the Creative Environment, Creative
Organization, Creativity Training, Introduction To Learning Organizations, Architecture
of Learning Organization.
Team Building: Redesigning Work, Developing Teams, Building Teams Structure and Skills,
Managing Disruption and Conflict, Improving Work Process and Work Flow, Appraising
Team Performance, Leading High Performance Teams.
Total Quality Management: History & Philosophy of TQM, Total Quality As A System, Step
By Step TQM Implementation Process, ISO 9000 & ISO 14000 Process Implementation
and Obtaining Certification, Malcolm Baldridge Award Criteria, Demings Award, Rajiv
Gandhi National Quality Award.
Basic HR issues in Total Quality Management: Leadership Vision and Continuous Process of
Improvement, Kaizen, Performance Appraisal and TQM, People Capability Maturity
Model (PCMM), Quality Based HR Practices.
Business Process Re-Engineering: Basic Concepts, Process Mapping, Work Flow Mapping,
Effectively Applying BPR in the Organizations.
Management of Change: theories of Change, Leading Change, Resistance to Change, Change
Proneness, Visioning, HRM and Culture of Change.
Knowledge Management: Meaning, Application, Creating Knowledge Organization, Role of
Chief Knowledge officer in organization.
Text Readings
Pradip N. Khandwala, “Fourth Eye: Excellence Through Creativity”, Wheeler
Publishing, New Delhi.
Knouse B Stephen, “Human Resource Management Perspectives on TQM: Concepts
and Practices”, Milwaukee Klisconsin, ASQC Quality Press Latest Edition.
Bill Creech “The Five Pillars of TQM” New York, Truman Talley Books.
Lt. Gen. Ahluwalia J. S (Ed.) “TQM: The Transforming Role of Quality in a
Turbulent World” New Delhi, Tata McGraw Hill.
Robert A. Paton and James Mccalman, “Change Management: A Guide to Effective
Implementation” New Delhi, Response Books.
FT-406HMAJ
HR PLANNING AND AUDIT
Course Objectives
The course is designed to enable the student to understand the process of human resource
planning and audit in depth.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Human Resource Planning: Definition, HR Planning, Model for HR Planning, forecasting
Demand and Supply, Planning for Shortages, Surplus, Planning for New Establishment,
Managerial Succession Planning, Career Planning.
Downsizing, HR information System: Purposes of HRIS, Uses of HRIS, Establishing an
HRIS, Approaches to Evaluate HR Function.
HRD Audit: Meaning and Concept, Need, Designing HRD Audit Process, Parameters to be
Audited, Audit Results, Preventive and Corrective Actions, Role in Business
Improvement, Methodology and Limitations.
HRD styles and culture: OCTAPACE Culture, Importance of Top Management Styles in
Building Culture, Auditing the HRD Culture, Auditing the Style of Top Management,
Current Structures and Structural Alternatives.
HRD Competencies: Challenges, Professionalism in HR, Myths and Realities of HRD,
Competencies Needed, Auditing HRD Competencies, individual interviews, Group
interviews, Observation, HRD Audit instruments.
HR Performance and Benchmarking in Policy, Process and Management Styles,
Benchmarking Analysis.
Text Reading
Donald Currie, “Personnel in Practice for the New IPD-CPP”, Blackwell, MA.
R. W. Mondy and R. M. Noe, “Human Resource Management”, Prentice Hall, London, 6
th
Ed.
T. V. Rao, “HRD Audit”, Response Books, New Delhi.
Suggested Reading
1. Satish Pai Ed., “HRD Skills for Organizational Excellence”, Bombay, Himalaya Pub.
House.
FT-407HMIN
HR STRATEGIES AND AUDIT
Course Objectives
The objective of the course is to acquaint students with HR Strategies and Audit processes and to
offer insights into formulation and development of HR Strategies & Audit.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
1. Strategic Approach to HRM, integrating HR Strategies with Corporate and Functional
Strategies and Strategic Decisions.
2. Strategic HRM for MNCs: Large Scale, Mid-size and Small Scale Organizations.
3. Turnaround Management: Basics of Turnarounds and Its Types, Creating Turnaround
Strategies for Sick/ Laggard Organization.
4. HRD Audit: Meaning and Concept, Need, Designing HRD Audit Process, Parameters
to be Audited, Audit Results, Preventive and Corrective Actions, Role in Business
Improvement, Methodology and Limitations.
5. HRD styles and culture: OCTAPACE Culture, Importance of Top Management
Styles in Building Culture, Auditing the HRD Culture, Auditing the Style of Top
Management, Current Structures and Structural Alternatives.
6. HRD Competencies: Challenges, Professionalism in HR, Myths and Realities of
HRD, Competencies Needed, Auditing HRD Competencies, Individual Interviews,
Group Interviews, Observation, HRD Audit instruments.
7. HR Performance and Benchmarking: Benchmarking in Policy, Process and
Management Styles, Benchmarking Analysis.
Text Reading
Anthony, W.D. Perrewe, P.L. Kacmar K.M., “Strategic Human Resource Management”,
USA, Dryden.
Mabey, C: Salman, G. and Storey J., “Human Resource Management: A Strategic
Approach”, UK, Blackwell.
Donald Currie, “Personnel in Practice for the New IPD-CPP”, Blackwell, MA.
R. W. Mondy and R. M. Noe, “Human Resource Management”, Prentice Hall, New
Jersey.
5. T. V. Rao, “HRD Audit”, Response Books, New Delhi
Suggested Readings
1. John Leopold, Lynette Harris and Tony Waton, “Strategic Human Resourcing:
Principles, Perspectives and Practices”, Financial Times Pitman Publishers.
2. Linda Gratton, “Strategic Human Resource Management”, New York, Oxford
University Press.
FT-408HMIN
HR FOR BUSINESS EXCELLENCE
Course Objectives
The objective of the course is to acquaint students with the importance of HR role in business
excellence and to offer insights into various models of Business Excellence.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Theories of innovation, innovation v/s Kaizen, Teams & its types, Team Building & its Process,
Resistance to team Building, , Performance Evaluation for Teams, Teams v/s Groups , Small
Group Activities (SGA) like Quality Circle, Kaizen Group.
Total Quality Management: History & Philosophy of TQM, Total Quality As A System, Step By
Step TQM Implementation Process, ISO 9000 & ISO 14000 Process Implementation and
Obtaining Certification, Malcom Balridge Award Criteria, Demings Award, Rajiv Gandhi
National Quality Award.
Problem Solving Tools & Business Process Re-engineering (BPR): 7 QC Tools, BPR- Meaning,
Concept, Methodology and Its Implementation. HR intervention in BPR.
TQM in Service and Manufacturing industries: Understanding the Different Processes and
Designing TQM Models for these industries.
Turnaround Management: Meaning, Types, Methodology and Implementation, Barriers to
Turnaround and Methods of minimizing them.
Change Management: Theories of Change, Leading Change, Resistance to Change, Change
Proneness, Visioning, HRM & Culture of Change.
Text Reading
Pradip N. Khandwala, “Turnaround Excellence – Theory and Cases”, Response Books, New
Delhi.
Lt. Gen. Ahluwalia J. S (Ed.), “TQM: The Transforming Role of Quality in a Turbulent
World”, New Delhi, Tata McGraw Hill.
Madhukar Shukla, “Competing Through Knowledge”, Response Books, New Delhi.
Knouse B Stephen and Milwankee Klisconsin, “Human Resource Management Perspectives
on TQM: Concepts and Practices”, ASQC Quality Press Latest Edition.
Suggested Reading
Anthony R. Montbellow, “Work Teams That Work”, Best Sellers, USA.
Charles N. Weaver, “Managing the four Stages of TQM: How to Achieve World - Class
Performance ASQC Quality Process”, Wisconsin.
Joseph A Petrick and Diana S. Furr, “Total Quality in Managerial Human Resources”,
Florida, St. Luice Press.
Gregory C McLaughlin, “Total Quality in R & D”, Florida, St Luice Press.
Edgar Wile and Philip Hodgson, “Making Change Work”, Viva Books, New Delhi, 1
st
Ed.
SEM IV
PRODUCTIVITY AND TECHNOLOGY MANAGEMENT
UNIT-1
Productivity:
Productivity, Introduction, types of productivity, methods to improve productivity.
Introduction to work study, method study, definition, importance, selection, recording, different
recording techniques, principal of motion economy.
UNIT-2
Work Measurement:
Introduction to work measurement, time study, Steps in time study. Various techniques to
measure time, slandered time, normal time, observed time. Allowances, measurement &
significance. Work sampling, introduction & importance
UNIT-3
J ob Evaluation:
Job evaluation and merit rating, introduction to job evaluation, various method of job evaluation,
importance of job evaluation.
UNIT-4
Technology Management:
Introduction to technology, technology management, importance of technology management,
know how of technology, know why of technology, dimensions of technology management
Technology life cycle, syndication diffusion.
UNIT-5
Technology Transfer
Technology forecasting, introduction, importance, absorption & adoption, generation of
technology, method of technology transfer, technology transfer modes, technology diffusion,
importance. Technology requirement for India, strategies for the companies in the changing
environment. Case studies.
BOOKS RECOMMENDED:
[1]. Dhawan, Productivity and Technology Management
[2]. I.L.O, Work Study.
[3]. Branes K.M, Time & Motion Study.
SEM IV
ADVANCED OPERATIONS MANAGEMENT
1. JIT and Lean systems;
JIT logic, JIT implementation, Toyota Production System.
2. Operations Consulting and reengineering;
Operations Consulting, Tool kit, Concurrent engineering, BPR, Principles and
guidelines for implementation
3. Manufacturing Resource Planning;
Closed loop MRP, MRP II, MRP v/s JIT, Hybrid systems, ERP: SAP AG’s R/3,
Application modules and implementation
4. Network Models, Vehicle routing and scheduling;
Minimal spanning tree model, Shortest route model, Maximal flow model.
Models for vehicle routing.
5. Synchronous Manufacturing and Theory of Constraints;
Goal of the firm, Performance measurement, Bottlenecks and Capacity constrained
resources, Methods of control, Comparison with MRP & JIT
Books:
1. Operations Now by Byron J Finch
2. Service Management by Fitzsimmons
3. Theory of Constraints by Goldratt
4. Operations Management by Chase, Jacobs et al
doc_513913339.pdf
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered.
FT-401C
ENTREPRENEURSHIP
Course Objective
The objectives of this course are to help students to learn and to acquaint themselves with all the
facets of Entrepreneurship.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Entrepreneur: Concept, Nature, Definition Characteristics, Functions, Kinds, Role,
difference between entrepreneur and Manager.
Entrepreneurship: Concept, Nature, Definition Characteristics, Importance, Role of
entrepreneurship in development of economy, ethical dimensions.
Theories of Entrepreneurship: Innovative theory, Theory of social change, Theory of model
personality, Theory of Social behaviour.
Entrepreneurial environment: Political, Economical, Technical, Social, Cultural,
International.
Entrepreneurship Strategies & Policies: Need and types of business strategies, Concept of
Entrepreneurial Strategies, Need for effective Entrepreneurial Policy.
Project Identification and Formulation: Criteria for selecting a particular project, scaning of
business environment and identifying projects, steps in project formulation and
project evaluation (organizational aspects, commercial aspects and legal aspects)
Preparation of Business Plan/Project Report: Significance contents, formulation planning
commission guidelines for formulating the project report and common errors in
project formulation.
Institutional Finance to Entrepreneurs: Commercial banks, Financing institutions (IDBI,
IFCI, ICICI, IRBI, LIC UTI, SFC, SIDC, SIDBI and EXIM Bank).
Choice of Organization: Sole Proprietorship, Partnership, Joint Stock Co., Co-operative
Text Reading
David H. Holt Entrepreneurship: New Venture Creation, PHI
Mary Coulter Entrepreneurship in Action,PHI
B.K. Mohanty Fundamentals of Entrepreneurship, PHI
FT-402C
STRATEGIC MANAGEMENT
Course Objective
This is a top-level management course, and the objective of teaching this course is to enable
students to integrate knowledge of various functional areas and other aspects of management,
required for perceiving opportunities and threats for an organisation in the long-run and second
generation planning and implementation of suitable contingency strategies for seizing / facing
these opportunities & threats.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Meaning, Need and Process of Strategic Management; Business Policy, Corporate Planning
and Strategic Management; Single and Multiple SBU organizations; Strategic Decision–
Making Processes – Rational–Analytical, Intuitive-Emotional, Political – Behavioural;
Universality of Strategic Management; Strategists at Corporate Level and at SBU Level;
Interpersonal, Informational and Decision Roles of a Manager.
Mission, Business Definition and Objectives; Need, Formulation and changes in these three;
Hierarchy of objectives, Specificity of Mission and Objectives.
SWOT Analysis
General, Industry and International Environmental Factors; Analysis of Environment,
Diagnosis of Environment – factors influencing it; Environmental Threat and
Opportunity Profile (ETOP); Internal Strengths and Weaknesses; Factors affecting these;
Techniques of Internal Analysis; Diagnosis of Strengths and Weaknesses; Strategic
Advantage Profile (SAP).
Strategy Alternatives
Grand Strategies and their sub strategies; Stability, Expansion, Retrenchment and
Combination; Internal and External Alternatives; Related and Unrelated Alternatives,
Horizontal and Vertical Alternatives; Active and Passive Alternatives; International
Strategy Variations.
Strategy Choice Making
Narrowing the choices; Managerial Choice Factors, Choice Processes – Strategic Gap
Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine Cell
Planning Grid; Contingency Strategies; Prescriptions for choice of Business Strategy;
Choosing International Strategies.
Strategy Implementation
Implementation Process; Resource Allocation; Organizational Implementation; Plan and
Policy Implementation; Leadership Implementation; Implementing Strategy in
International Setting.
7. Strategy Evaluations and Control
Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation;
Measuring and Feedback; Evaluation and Corrective Action.
(Contd….)
(Contd….) STRATEGIC MANAGEMENT
Note: About 50% of Classes will be devoted to theory and 50% to discussion of cases.
Text Readings
1. Lawrence R. Jauch and William F. Glueck, “Business Policy and Strategic Management”,
McGraw Hill Book Co., New York,
Suggested Readings
Glen Boseman and Arvind Phatak, “Strategic Management : Text and Cases “ , John Wiley
and Sons, Singapore, 1989
Daniel J. McCarthy, Robert J. Minichiello, and Joseph R. Curran, “Business Policy and
Strategy” Richard D. Irwin, AITBS, New Delhi, 1988
Roanld C. Christenesen,.Kenneth R. Andrews and Joseph L. Bower, “Business Policy – Text
and Cases “ , Richard D. Irwin, Inc., Illinois, 1978
Azha Kazmi, “ Business Policy”, Tata McGraw Hill, New Delhi, 1999
P.K. Ghosh, “Business Policy, Strategic Planning and Management”, Sultan Chand & Sons,
New Delhi, 1999
FT-403MMAJ
INTERNATIONAL MARKETING
Course Objectives
The objectives of this course are to help the student to gain an understanding of concepts of
International Marketing, types of international markets, demand and supply position in
international markets, import-export documentation, policies and procedures of foreign trade.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
International Marketing: Basis of International Trade, Theories of International Trade Absolute
Advantage, comparative advantage and factor endowment theory) Difference between
Domestic, International, Multinational, Global Markets, EPRG Frame work.
Scanning of International Environment: Social, Political, Legal, Economic.
Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of
IMF and WTO in International Trade.
Foreign Trade Policy: EXIM Policy 2002-2007 Salient features.
Export Documentation and Procedures and Institutional support for export promotion in India.
Product: Identifying New Products, International Product Planning, Product Design Strategy,
Product Elimination, Adoption and Diffusion of New Products, Branding Strategies.
Pricing Strategies: Factors Affecting International Prices, Methods of Pricing, Pricing an
International Product, Transfer Pricing, Exchange Rates and its Impact on Pricing, High Sea
Pricing.
Distribution System for International Markets: Direct and Indirect Channels, Factors Affecting
International Channel, International Channel Management, Wholesaling and Retailing.
Promoting Products / Services in Overseas Markets: Perspectives of International Advertising,
Standardization v/s Localization, Global Media Decisions, Global Advertising Regulations,
Industry Self-Regulation.
Text Readings
1. W. J. Keegan – “Global Marketing Management”, New Delhi, PHI
2. Sack Onkvisit and John J. Shaw. “International Marketing Analysis and
Strategies”, PHI
3. Subhash S. Jain, “International Marketing Management”, Delhi, CBS Publishers
Distributors
Suggested Readings
1. M.R Czinkota.and Ronkainen “International marketing”, Dryden Forthworth 1998.
2. S.J. Poliwoda, “International Marketing”, New Delhi, Prentice Hall of India
FT-404MMAJ
SERVICE MARKETING
Course Objective
The objectives of the course are to expose students to the nature of industrial and service markets
and develop abilities to help them apply marketing concepts in these markets.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Services: Service Sector and Economic Growth, Service Concept, Characteristics and
Classification of Service, Challenges in Service Marketing.
Strategic Issues in Service Marketing: Segmentation, Differentiation and Positioning of Services.
Marketing Mix in Services Marketing: Product, Price, Place, Promotion, People, Physical
Evidences and Process Decisions.
Designing a Service Strategy: Service Management Process; Internal, External and Interactive
marketing strategies.
Managing Service quality and Productivity: Concept, Dimensions and process; service quality
models (Gronnos and Parsuraman) Application and Limitations, Productivity in Services.
Applications of Service Marketing: Marketing of Financial, Hospitality, Health, Educational and
Professional Services, Marketing for Non-Profit Organizations and NGOs.
Text Readings
Christopher H. Lovelock, “Services Marketing”, New Delhi: Prentice Hall of India, 3
rd
Edn.,
1996.
Suggested Readings
1. Ravi Shankar, “Services Marketing”, New Delhi, Global Press, 2
nd
Edn. 1998.
2. V. A. Zeithamal and M. J. Bitner, “Service Marketing: Integrating Customer Across the
Firm”, McGraw Hill, 2002.
FT-405MMAJ
INDUSTRIAL MARKETING
Course Objectives
The objectives of this course are to expose the student to various aspects of Industrial Marketing
and develop abilities in Industrial marketing.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
1. The nature and concepts of Industrial Marketing, Industrial Vs Consumer marketing,
economics of industrial demand. Resellers marketing.
2. Understanding Industrial Marketing, Organizational Customers, Governmental agencies,
Institutions, Classifying Industrial Products, Characteristics of organizational
procurement.
3. Industrial Marketing Environment, Strategies for Managing the Industrial Marketing
Environment.
4. Organizational Buying and Buyer Behaviour: Concepts and Models of Organizational
Buying Behaviour
5. Interpersonal dynamics of Industrial Buying Behaviour
Buying center involvement and interaction patterns, joint decision-making, conflict and
resolution in joint decision-making, the buying committee, supplier choice and evaluation.
6. The strategic planning process in industrial marketing.
7. Industrial Market Segmentation, basis for Segmenting Industrial markets, Target
Marketing and Positioning.
8. Formulating channel strategies: Marketing channel participants, Physical distribution and
customer service, Formulating the marketing communication - Personal selling,
Advertising, sales promotion and publicity.
9. Business Pricing: Price determinants, Pricing decisions.
Text Readings
Robert R.Reeder, Edward G.Brierty, and Betty H. Reeder. “Industrial Marketing, Analysis,
Planning and Control”, New Delhi, Edward, PHI, 2
nd
Edn., 1998.
Krishna K. Havldar, “Industrial Marketing”, TataMc Graw Hill, Delhi, 2002
Suggested Readings
1. Michael H. Morris – “Industrial and Organizational Marketing”. New York,
Macmillian, 2
nd
Ed., 1992.
FT-406MMAJ
RURAL, EVENT AND DIRECT MARKETING
Course Objectives
The objectives of this course are to expose the students to various aspects of rural, event and
direct marketing as an integral part of marketing management, and developed an understanding
of rural, event and direct marketing.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Rural Marketing: Concept, importance and scope of rural marketing, Understanding rural
market, rural environment, infrastructure and rural trade practices, Rural consumer
behaviour, factors affecting consumer behaviour and psychology of rural customers, Product,
branding and packaging, Distribution in the rural markets, types of rural channels, selection
and management of channels, factors influencing channel decisions, retailing, transportation,
warehousing, Promotion in Rural Markets: role of advertising, sales promotion, publicity,
and personal selling in rural markets.
Event Management: Concept and significance of events, Designing of an event, types of events,
Event management in rural and urban areas, Organizing the events, Sponsorship and type and
Event evaluation.
Direct Marketing: Basic concepts and importance of direct marketing in the changing marketing
scenario, Tools of direct marketing, Strategic planning of direct marketing operations,
Preparation of direct marketing, Direct marketing strategies, Control and evaluation of direct
marketing.
Text Readings
CSG Krishnamacharyulu and Lalitha Ramakrishnan, “Rural Marketing-Text and Cases”,
Singapore: Pearson Education Asia,
S.S Gaur and S.V. Saggre, “Event Marketing & Management”, Vikas Publishing House.
T.P.Gopalswamy, “Rural Marketing - Environment Problems and Strategies”, Wheeler Pub.
Suggested Readings
1. Mary Robert, “Direct Marketing Management”, London
rantice Hall.2. Gordon Lewis, “Direct Marketing Strategies and Tactics”, New Delhi.
FT-407MMIN
INDUSTRIAL AND SERVICE MARKETING
Course Objective
The objectives of the course are to expose students to the nature of industrial and service markets
and develop abilities to help them apply marketing concepts in these markets.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Industrial Market: Nature of Industrial Market, Consumer Market v/s Industrial Market,
Industrial Product s: Types and Characteristics, Segmentation of Industrial Markets.
Understanding Industrial Marketing, Organizational customers, Governmental agencies,
Institutions, Classifying Industrial Products.
Industrial Marketing Strategies.
Services: Service Sector and Economic Growth, Service Concept Characteristics and
Classification of Service, Challenges in Service Marketing.
Marketing Mix in Services Marketing: Product, Price, Place, Promotion, People, Physical
Evidences and Process Decisions.
Strategic Issues in Service Marketing: Service Differentiation and Positioning, Managing Service
Quality, Productivity in Services.
Text Readings
1. Christopher H. Lovelock, “Services Marketing”, New Delhi: Prentice Hall of India.
2. Robert R.Reeder, Edward G.Brierty, and Betty H. Reeder. “Industrial Marketing, Analysis,
Planning and Control”, New Delhi, Edward, PHI.
Suggested Readings
1. Michael H. Morris, “Industrial and Organizational Marketing”, New York, Macmillan.
2. Ravi Shankar, “Services Marketing”, New Delhi, Global Press.
FT-408MMIN
GLOBAL MARKETING
Course Objectives
The objectives of this course are to help the student to gain an understanding of concepts of
International Marketing, types of international markets, demand and supply position in
international markets, import-export documentation, policies and procedures of foreign trade.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Global Marketing: Basis of International Trade, Theories of International Trade, Absolute
Advantage, comparative advantage, Difference between Domestic, International,
Multinational, Global Markets, EPRG Frame work.
Scanning of Global Environment: Social, Political, Legal, and Economic.
Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of
IMF and WTO in International Trade.
Foreign Trade Policy: EXIM Policy 2002-2007 Salient features.
Product: International Product Planning, Product Design Strategy, and Branding Strategies.
Pricing Strategies: Factors Affecting Global Prices, Methods of Pricing, Transfer Pricing.
Distribution System for Global Markets: Direct and Indirect Channels, Factors Affecting Global
Channel, Design and Global Channel Management.
Promoting Products / Services in Overseas Markets: Perspectives of International Advertising,
Standardization v/s Localization.
Text Readings
W. J. Keegan – “Global Marketing Management”, New Delhi, PHI, 5
th
Edn. 1997.
Sack Onkvisit and John J. Shaw. “International Marketing Analysis and Strategies”,
PHI.
Subhash S. Jain, “International Marketing Management”, Delhi, CBS Pub. & Dist.
Suggested Readings
M.R Czinkota.and Ronkainen “International marketing”, Dryden Forthworth
S.J. Poliwoda, “International Marketing”, New Delhi, Prentice Hall of India
FT-403FMAJ
INTERNATIONAL FINANCE
Course Objective
To provide a conceptual framework of the Working of International Finance Institutions, Money
Markets, Exchange Transactions and Capital Markets.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Introduction: International Trade, Its Importance, Theories of International Trade- Theory
Comparative Costs, Classical Theory, Absolute Advantage, Hecksher-Ohlin Theory, Free
Trade V/S Protection- Barriers To Foreign Trade, Tariff And Non-Tariff Barriers.
Balance of Payment : Meaning Of BOP, Components Of BOP, Importance Of BOP, Meaning
Of Deficit And Surplus, Equilibrium, Disequilibrium And Adjustments, Methods Of
Correcting Disequilibrium, Accounting Principles In BOP.
Foreign Exchange Markets: Defining Foreign Exchange Market, Its Structure, Settlement
System, Exchange Rate, Participants, Understanding SPOT And Forward Rates, Foreign
Exchange Quotations, Premium And Discount In Forward Market, Cross Rates, Inverse
Rates And Arbitrage.
Exchange Rate Determination: Determination Under Gold Standard And Paper Standard,
Factors Affecting Exchange Rates, Purchasing Power Parity Theory, Demand And
Supply Theory, Equilibrium Rate Of Exchange, Fluctuating V/S Fixed Exchange Rates,
Exchange Control, Objectives Of Exchange Control.
Multinational Working Capital Management: Concept And Techniques, International Cash
Management, Accounts Receivable Management, Inventory Management.
Financing Foreign Trade: Payment Terms, Documents, Export Credit Insurance, Financing
Techniques in International Trade.
Instruments: ADR, GDR, Euro Currencies, International Commercial Papers.
International Financial Institutions: Introduction To IMF, Its Importance, Functions and
Significance.
Text Readings
V.A.Avadhani, “International Finance”, 4
th
Edition, Himalaya Publication.
P.G.Apte, “International Financial Market”, 2
nd
Edition, Tata Mc Graw Hill.
A.K.Seth, “International Financial Management”, Galgotia Publications.
Suggested Readings
V.K.Bhalla, “International Financial Management”, 2
nd
Edition, Anmol Publications.
Maurice D. Levi, “International Finance”, New York, McGraw Hill, 3
rd
Ed.
Ian. H. Giddy, “Global Financial Markets”, Delhi, AITBS Publication.
John Holland, “International Finance Management”, Oxford, Blackwell Publication.
FT-404FMAJ
WEALTH MANAGEMENT
Course Objective:
The objective of this course is to equip students with skills required for managing wealth of high
net worth individuals and to familiarize them with the vital aspect of wealth management i.e.
wealth accumulation, wealth preservation and wealth accumulation.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Contents
Mix Introduction to Wealth Management
Understanding Wealth Management Process
Basics of Investment and Investment Products: Time Value of Money, Equity, Bonds,
Money Market,
Derivatives, Real Estate, Art, Gold, Antiques, Charity , Trusts.
Client Profiling and Lifestyle Guide to Investing: Preparing for a Clients Meeting,
Identifying
Personal Characteristics of Client, Understanding Clients Needs, Determining Clients Time
Horizon,
His Risk Tolerance
Financial Planning: Asset Allocation, Planning for Tax, Capital Gains, Insurance (Life and
Health),
Retirement, Real Estate. Choosing an Asset Mix.
Measuring Risk and Return for each Product, Managing Constraints, Portfolio Construction,
Review
of Portfolio.
Concept Selling, Attitude Modification, Customer Modification, Negotiation Skills,
Listening Skills,
Leadership Skills, Team Work.
Reference Books:
Personal Finance ; Arthur J Keown, Pearson Education
Personal Financial Planning; G.Victor Hallman & Jerry S Rosenbloom, TMH
Investment Analysis and Portfolio Management; 7ed, Frank K. Reilly, Keith C. Brown;
Thomson Learning
Donald E. Fisher and Ronald J. Jordan, Security Analysis and Portfolio Management; PHI
Pub.
Quantitative Methods for Valuation of Financial Assets; A.S. Ramasastri , Response Books,
Sage Publications
Edwin J. Elton and Martin J. Gruber, Modern Portfolio Theory and Investment, John Wiley
and Sons.
FT-405FMAJ
TAXATION AND TAX PLANNING
Course Objective
The objective of this course is to enable students to develop an understanding of direct and
indirect taxes and to enable them to calculate and plan taxes.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
1. Introduction to Direct Taxes, Income Tax, Wealth Tax.
2. Important Provision of Income Tax Act
Basic Concepts: Assessment Years, Previous Years, Person, Income, Gross Total
Income, Capital and Revenue Receipts and Expenditure, Residential Status and Incidence
of Tax, Tax Free Income
Income From Salary: Meaning, Taxability of Allowances and Perquisites, Permissible
Education, Treatment of PF, Gratuity, Tax Planning.
Income From Business and Profession: Basis of Charge, Scheme of Provisions,
Deductions Expressly Allowed, Expenses Allowed Under Restriction, Depreciation, Tax
Planning.
Income From House Property: Tax Planning
Income From Capital Gains and other Sources: Tax Planning
Deduction: Deduction Allowed From Total Income, Rebates and Relief.
TDS: Tax Deduction at Source, Advance Payment of Tax, Filling of Returns,
Tax Planning in Relation to NRIs.
Text Readings
1. H.C. Meherotra, “Income Tax”, Sahitya Bhawan, Agra
2. K. Chaturvedi & M.K. Chaturvedi, “Central Sales Tax Act”, Nagpur
Suggested Readings
Sukumar Battacharya, “Indian Income Tax: Law & Practice”, New Delhi, Indian Law
House
V.K. Singania, “Student Guide To Income Tax”, New Delhi, Taxman Publications.
V.K. Singania, “Direct Tax Law”, New Delhi, Taxman Publications.
Shripal Saklecha, “Income Tax”, Indore, Satish Printers.
FT-406FMAJ
CORPORATE FINANCIAL STRATEGIES AND DECISIONS
Course Objective
The objectives are to focus the student attention on various aspects of financial decision-making,
and to help him develop skills of critical analysis, thinking and synthesis in the process of
decision making.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Financial Statement Analysis: Balance Sheet, Income Statement, Statement of Changes In
Financial Position, Ratio Analysis, Cost Volume Profit Analysis.
Valuation Concepts and Investment: Risk Return Analysis (Capital Assets Pricing Model),
Capital Budgeting, Capital Rationing Decisions, Cost of Capital, Valuation of Funds.
Finance and Dividend Decisions: Leverages, Capital Structure, Strategies and Dividend
Policies.
Working Capital Decisions: Cash, Receivables, Inventory Strategies.
Long Term Financing Decisions: Shares, Debentures, Warrants, Rights, Lease and Hire
Purchase Decisions, Leverage Buy Outs, Securitization and Initial Public Offer.
Corporate Restructuring Strategies: Mergers, Acquisitions And Amalgamations, Takeovers
And Reverse Merger Strategies.
Text Readings
I.M.Pandey, “Financial Management” 8
th
Edition, Vikas Publications.
Ashwath Damodaran, “Corporate Finance”, Tata McGraw Hill, New Delhi.
Suggested Readings
1. Weston, Chung, Hoag “ Merger restructuring and Corporate Control”, PHI
Publication.
2. Van Horne, “Financial Management and Policies”, PHI Publications, Nineth Edition
3. M.Y. Khan and P.K. Jain, “Financial Management”, 4
th
ed. Tata McGraw Hill, New
Delhi.
P.Mohan.Rao, “Mergers Acquisitions of Companies”, Deep and Deep Publications.
FT-407FMIN
INVESTMENT MANAGEMENT
Course Objective
The objectives of this course is to provide the students in dept understanding of investment
techniques as applied to various forms of securities and acquaint them with the functioning of
mutual funds, investment strategies and portfolio management services.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Nature and Scope of Investment Management: Financial and Economic Meaning of
Investment, Investment and Gambling, Factors Favorable for Investment. Investment
Media, Investment Process.
Security Valuation: Basic Valuation Model - Bonds Valuation by Present Value Method;
Equity Valuation using – Dividend, Capitalization Approach (Constant Growth Model)
and Capital Assets Pricing Model.
Risk Return: Concept of Risk & Return, Classification of Systematic & Unsystematic Risk,
Minimizing Risk Exposure, Risk Measurements.
Fundamental Analysis: Economic, Industry, Company Analysis.
Technical Analysis: Assumption, DOW Theory, Technical Signals – Charts and Tools, Odd
lot Trading.
Technical Analysis Vs Fundamental Analysis: Efficient Market Theory – Weak, Semi-
Strong and Strong Form of Markets.
Portfolio Concept: Markowitz and Sharpe Model, Construction of Optional Portfolio,
Portfolio Evaluation using Sharp, Treynor and Jensen Performance Index.
Text Readings
Fisher and Jordan, “Security Analysis and Portfolio Management”, PHI Publication
Seventh Ed.
Preeti Singh, “Investment Management”, 9
th
Edition, Himalaya Publications.
Suggested Readings
V.K.Bhalla, “Investmet Management”, S. Chand And Sons
V.A. Avadhani, “Investment And Security Markets In India”, Himalaya Publication
FT-408FMIN
FUNDAMENTAL OF DERIVATIVES
Course Objective
The objectives of this course are to explain to the student the risk return tradeoff and manage
financial risk through the use of various derivatives and to make them understand operations of
derivatives market.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents:
1. Financial Risk Management: Concept of Risk, Types of Risk, Types of Financial Risk,
Risk Management Process.
2. Introduction to Derivatives: Derivatives Concept, Types: Forwards, Future, Options.
Comparison of Forward and Future. Participants: Types of Hedgers, Speculators and
Arbitragers.
3. Future Contracts: Types of Orders. Introduction to Futures Markets: Future Contract,
Specification of the Future Contract, Newspaper Quotes. Mechanism of Future Trading:
Futures Exchange, Clearing house, Operations of Margin (Marking to Market) Clearing
house and Clearing Margins, Convergence of Future and Spot Prices. Interest Rate,
Currency, Stock Index Futures.
4. Option Market: Types of Options, Payoffs from Options, Trading Strategies, Involving
Options. Factors Determining Option Valuation and Pricing, Black Scholes Models.
Concept of Delta, Theta, Gamma Vega, Exchange Traded Option- Stock, Option, Foreign
Currency Option, Over the Counter Exchange Option, Index Options, Put Call Parity.
5. SWAPS: Introduction to Swaps, Basic Swap Structure, Interest Rate Swaps, Currency
Swaps, Commodity Swaps, Mechanics of Swaps Transactions, Swap options.
Text Reading
1. John.C.Hull, “Options, Futures and Others Derivatives”, 4th Edition,Pearson Edu.
Asia.
2. Robert A. Strong, “Derivatives, An Introduction”, Thompson Pub. New Delhi.
3. Kolb, “Understanding Future”, PHI Publications, New Delhi.
FT-403HMAJ
SOCIAL AND INDUSTRIAL PSYCHOLOGY
Course Objectives
The Objectives of this course are to understand human behavior in social and industrial settings.
A student will be able to comprehend the causes of behavior as well as the methods of
improvement by going through this course.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Social and Industrial Psychology: Definition, Nature and Background.
Social Perception: Non-Verbal Communication, theories of Attribution, Impression formation
and impression management.
Social Identity: Self Concept, Self-esteem, Self-efficacy, Self-monitoring and self-focusing.
Social Influence: Conformity, Compliance and Obedience.
Interviews, Application Blanks and References: the interview, Application blanks and
biographical inventories, References and background investigations.
Employment Testing: Testing abilities, Testing personality, Testing skills and achievements,
Using and not using tests.
Safety Psychology: Safety management and safety psychology, Differential accident liability.
Text Readings
Robert A. Baron and Donn Byrne, “Social Psychology: Understanding Human Interactions”,
New Delhi, Prentice Hall of India, 7
th
Ed.
John B. Miner, “Industrial - Organizational Psychology”, Singapore, McGraw-Hill.
Suggested Readings
1. S.C. Tailor, L.A. Peplau and D.O. Sears, “Social Psychology”, New Jersey, Prentice Hall
Inc., 7
th
Ed.,1995.
FT-404HMAJ
STRATEGIC HRM
Course Objectives
The course is designed to explain basic theory of Strategic Human Resource Management to
examine the issues and problems associated with HRM in a changing environment.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Strategic Approach to HRM, Integrating HR Strategies with Corporate and Functional
Strategies, integrating Human Resources in Strategic Decisions.
Strategies for Maximizing HR Productivity: Organizational Restructuring, Turnaround
Management, Mergers, Acquisitions and Joint Ventures.
SHRM in Global Context, International Human Resource Strategies.
Note: 50 percent of classes will be devoted to theory and 50 percent to discussion of
cases.
Text Readings
W.D. Anthony, P.L. Perrewe, K.M. Kacmar, “Strategic Human Resource Management”,
USA, Dryden.
C. Mabey, G. Salman, and J. Storey, “Human Resource Management: A Strategic
Approach”, UK, Blackwell.
Linda Gratton, “Strategic Human Resource Management”, New York, Oxford University
Press.
Suggested Readings
John Leopold, Lynette Harris and Tony Waton, “Strategic Human Resourcing: Principles,
Perspectives and Practices”, Financial Times Pitman Publishers, 1999.
FT-405HMAJ
BUSINESS PROCESS TRANSFORMATION AND HRM
Course Objectives
The objective of the course is to study business transformation through managing people with
special emphasis on innovation, Creativity, team building, TQM and BPR
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Innovation and Creativity: theories of innovation and creativity, Managing People Side of
innovation, Resistance To innovation, the Creative Process, Releasing Creativity,
Creative Techniques of Problem Solving, the Creative Environment, Creative
Organization, Creativity Training, Introduction To Learning Organizations, Architecture
of Learning Organization.
Team Building: Redesigning Work, Developing Teams, Building Teams Structure and Skills,
Managing Disruption and Conflict, Improving Work Process and Work Flow, Appraising
Team Performance, Leading High Performance Teams.
Total Quality Management: History & Philosophy of TQM, Total Quality As A System, Step
By Step TQM Implementation Process, ISO 9000 & ISO 14000 Process Implementation
and Obtaining Certification, Malcolm Baldridge Award Criteria, Demings Award, Rajiv
Gandhi National Quality Award.
Basic HR issues in Total Quality Management: Leadership Vision and Continuous Process of
Improvement, Kaizen, Performance Appraisal and TQM, People Capability Maturity
Model (PCMM), Quality Based HR Practices.
Business Process Re-Engineering: Basic Concepts, Process Mapping, Work Flow Mapping,
Effectively Applying BPR in the Organizations.
Management of Change: theories of Change, Leading Change, Resistance to Change, Change
Proneness, Visioning, HRM and Culture of Change.
Knowledge Management: Meaning, Application, Creating Knowledge Organization, Role of
Chief Knowledge officer in organization.
Text Readings
Pradip N. Khandwala, “Fourth Eye: Excellence Through Creativity”, Wheeler
Publishing, New Delhi.
Knouse B Stephen, “Human Resource Management Perspectives on TQM: Concepts
and Practices”, Milwaukee Klisconsin, ASQC Quality Press Latest Edition.
Bill Creech “The Five Pillars of TQM” New York, Truman Talley Books.
Lt. Gen. Ahluwalia J. S (Ed.) “TQM: The Transforming Role of Quality in a
Turbulent World” New Delhi, Tata McGraw Hill.
Robert A. Paton and James Mccalman, “Change Management: A Guide to Effective
Implementation” New Delhi, Response Books.
FT-406HMAJ
HR PLANNING AND AUDIT
Course Objectives
The course is designed to enable the student to understand the process of human resource
planning and audit in depth.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Human Resource Planning: Definition, HR Planning, Model for HR Planning, forecasting
Demand and Supply, Planning for Shortages, Surplus, Planning for New Establishment,
Managerial Succession Planning, Career Planning.
Downsizing, HR information System: Purposes of HRIS, Uses of HRIS, Establishing an
HRIS, Approaches to Evaluate HR Function.
HRD Audit: Meaning and Concept, Need, Designing HRD Audit Process, Parameters to be
Audited, Audit Results, Preventive and Corrective Actions, Role in Business
Improvement, Methodology and Limitations.
HRD styles and culture: OCTAPACE Culture, Importance of Top Management Styles in
Building Culture, Auditing the HRD Culture, Auditing the Style of Top Management,
Current Structures and Structural Alternatives.
HRD Competencies: Challenges, Professionalism in HR, Myths and Realities of HRD,
Competencies Needed, Auditing HRD Competencies, individual interviews, Group
interviews, Observation, HRD Audit instruments.
HR Performance and Benchmarking in Policy, Process and Management Styles,
Benchmarking Analysis.
Text Reading
Donald Currie, “Personnel in Practice for the New IPD-CPP”, Blackwell, MA.
R. W. Mondy and R. M. Noe, “Human Resource Management”, Prentice Hall, London, 6
th
Ed.
T. V. Rao, “HRD Audit”, Response Books, New Delhi.
Suggested Reading
1. Satish Pai Ed., “HRD Skills for Organizational Excellence”, Bombay, Himalaya Pub.
House.
FT-407HMIN
HR STRATEGIES AND AUDIT
Course Objectives
The objective of the course is to acquaint students with HR Strategies and Audit processes and to
offer insights into formulation and development of HR Strategies & Audit.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
1. Strategic Approach to HRM, integrating HR Strategies with Corporate and Functional
Strategies and Strategic Decisions.
2. Strategic HRM for MNCs: Large Scale, Mid-size and Small Scale Organizations.
3. Turnaround Management: Basics of Turnarounds and Its Types, Creating Turnaround
Strategies for Sick/ Laggard Organization.
4. HRD Audit: Meaning and Concept, Need, Designing HRD Audit Process, Parameters
to be Audited, Audit Results, Preventive and Corrective Actions, Role in Business
Improvement, Methodology and Limitations.
5. HRD styles and culture: OCTAPACE Culture, Importance of Top Management
Styles in Building Culture, Auditing the HRD Culture, Auditing the Style of Top
Management, Current Structures and Structural Alternatives.
6. HRD Competencies: Challenges, Professionalism in HR, Myths and Realities of
HRD, Competencies Needed, Auditing HRD Competencies, Individual Interviews,
Group Interviews, Observation, HRD Audit instruments.
7. HR Performance and Benchmarking: Benchmarking in Policy, Process and
Management Styles, Benchmarking Analysis.
Text Reading
Anthony, W.D. Perrewe, P.L. Kacmar K.M., “Strategic Human Resource Management”,
USA, Dryden.
Mabey, C: Salman, G. and Storey J., “Human Resource Management: A Strategic
Approach”, UK, Blackwell.
Donald Currie, “Personnel in Practice for the New IPD-CPP”, Blackwell, MA.
R. W. Mondy and R. M. Noe, “Human Resource Management”, Prentice Hall, New
Jersey.
5. T. V. Rao, “HRD Audit”, Response Books, New Delhi
Suggested Readings
1. John Leopold, Lynette Harris and Tony Waton, “Strategic Human Resourcing:
Principles, Perspectives and Practices”, Financial Times Pitman Publishers.
2. Linda Gratton, “Strategic Human Resource Management”, New York, Oxford
University Press.
FT-408HMIN
HR FOR BUSINESS EXCELLENCE
Course Objectives
The objective of the course is to acquaint students with the importance of HR role in business
excellence and to offer insights into various models of Business Excellence.
Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60
marks having theory and cases/practical problems.
Course Contents
Theories of innovation, innovation v/s Kaizen, Teams & its types, Team Building & its Process,
Resistance to team Building, , Performance Evaluation for Teams, Teams v/s Groups , Small
Group Activities (SGA) like Quality Circle, Kaizen Group.
Total Quality Management: History & Philosophy of TQM, Total Quality As A System, Step By
Step TQM Implementation Process, ISO 9000 & ISO 14000 Process Implementation and
Obtaining Certification, Malcom Balridge Award Criteria, Demings Award, Rajiv Gandhi
National Quality Award.
Problem Solving Tools & Business Process Re-engineering (BPR): 7 QC Tools, BPR- Meaning,
Concept, Methodology and Its Implementation. HR intervention in BPR.
TQM in Service and Manufacturing industries: Understanding the Different Processes and
Designing TQM Models for these industries.
Turnaround Management: Meaning, Types, Methodology and Implementation, Barriers to
Turnaround and Methods of minimizing them.
Change Management: Theories of Change, Leading Change, Resistance to Change, Change
Proneness, Visioning, HRM & Culture of Change.
Text Reading
Pradip N. Khandwala, “Turnaround Excellence – Theory and Cases”, Response Books, New
Delhi.
Lt. Gen. Ahluwalia J. S (Ed.), “TQM: The Transforming Role of Quality in a Turbulent
World”, New Delhi, Tata McGraw Hill.
Madhukar Shukla, “Competing Through Knowledge”, Response Books, New Delhi.
Knouse B Stephen and Milwankee Klisconsin, “Human Resource Management Perspectives
on TQM: Concepts and Practices”, ASQC Quality Press Latest Edition.
Suggested Reading
Anthony R. Montbellow, “Work Teams That Work”, Best Sellers, USA.
Charles N. Weaver, “Managing the four Stages of TQM: How to Achieve World - Class
Performance ASQC Quality Process”, Wisconsin.
Joseph A Petrick and Diana S. Furr, “Total Quality in Managerial Human Resources”,
Florida, St. Luice Press.
Gregory C McLaughlin, “Total Quality in R & D”, Florida, St Luice Press.
Edgar Wile and Philip Hodgson, “Making Change Work”, Viva Books, New Delhi, 1
st
Ed.
SEM IV
PRODUCTIVITY AND TECHNOLOGY MANAGEMENT
UNIT-1
Productivity:
Productivity, Introduction, types of productivity, methods to improve productivity.
Introduction to work study, method study, definition, importance, selection, recording, different
recording techniques, principal of motion economy.
UNIT-2
Work Measurement:
Introduction to work measurement, time study, Steps in time study. Various techniques to
measure time, slandered time, normal time, observed time. Allowances, measurement &
significance. Work sampling, introduction & importance
UNIT-3
J ob Evaluation:
Job evaluation and merit rating, introduction to job evaluation, various method of job evaluation,
importance of job evaluation.
UNIT-4
Technology Management:
Introduction to technology, technology management, importance of technology management,
know how of technology, know why of technology, dimensions of technology management
Technology life cycle, syndication diffusion.
UNIT-5
Technology Transfer
Technology forecasting, introduction, importance, absorption & adoption, generation of
technology, method of technology transfer, technology transfer modes, technology diffusion,
importance. Technology requirement for India, strategies for the companies in the changing
environment. Case studies.
BOOKS RECOMMENDED:
[1]. Dhawan, Productivity and Technology Management
[2]. I.L.O, Work Study.
[3]. Branes K.M, Time & Motion Study.
SEM IV
ADVANCED OPERATIONS MANAGEMENT
1. JIT and Lean systems;
JIT logic, JIT implementation, Toyota Production System.
2. Operations Consulting and reengineering;
Operations Consulting, Tool kit, Concurrent engineering, BPR, Principles and
guidelines for implementation
3. Manufacturing Resource Planning;
Closed loop MRP, MRP II, MRP v/s JIT, Hybrid systems, ERP: SAP AG’s R/3,
Application modules and implementation
4. Network Models, Vehicle routing and scheduling;
Minimal spanning tree model, Shortest route model, Maximal flow model.
Models for vehicle routing.
5. Synchronous Manufacturing and Theory of Constraints;
Goal of the firm, Performance measurement, Bottlenecks and Capacity constrained
resources, Methods of control, Comparison with MRP & JIT
Books:
1. Operations Now by Byron J Finch
2. Service Management by Fitzsimmons
3. Theory of Constraints by Goldratt
4. Operations Management by Chase, Jacobs et al
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