Description
Ece 3rd Year Semac In London 2014 - Proposed Program
ECE 3rd Year SEMAC in London
2014 - Proposed Program
Semester Calendar
03/02/2014 UK Culture Seminar
10/02/2014 Classes
17/02/2014 Classes
24/02/2014 Classes
03/03/2014 Classes
10/03/2014 Classes
17/03/2014 Classes
24/03/2014 Vacation
31/03/2014 Classes
07/04/2014 Entrepreneurship Seminar
14/04/2014 Classes
21/04/2014
Classes
28/04/2014
Classes
05/05/2014
Exams
Course Distribution
Business Methods &
Know-How
Language & Culture
Only in London
Projects
Business Methods & Know-How
Finance Marketing Management & Entrepreneurship
How the City Works Advertising & Communication in the UK Management Theories
Global Cash Flows Digital Communication Tools for Marketing The Entrepreneur’s Toolbox
Financial Analysis Brand Management Post Crisis Management
Language & Culture
Language Skills Cultural Literacy
Advanced Integrated English Understanding Britain
Only in London Projects
Talk the Talk & Walk the Walk - Learning & Discovery in and out of the classroom.
Olympic Legacy & Regeneration Public Speaking, British Style English Theatre Applied Arts & Design
Business Methods & Know-How
Finance How the City Works 18 hours
This module provides an overview of the world financial crisis through an examination of the City of London as the world’s leading international financial
centre, focusing in particular on the workings of the Stock Exchange, the Bank Of England and the derivative markets. It considers the historical evolution of
the City and the formation of the Bank of England through to the present day, tracing both to the centrality of Empire and Britain’s long period of financial
(and political) hegemony. We will examine the significance of the close relation that then developed between the City and Wall St. In the post-war years.
The challenges posed by the ongoing world financial crisis in today’s globalised financial markets will be specifically highlighted. The course will touch on
some questions of theory related to banking, the role of financial institutions and the formulation of monetary policy.
Business Methods & Know-How
Finance Global Cash Flows 18 hours
This course is designed to give students a working knowledge of the roles and influence that money plays in the 21st Century. It will examine its
development and how it has shaped our modern world. It is split into 6 modules, titled respectively :
1.) Global wealth – who owns it, where is it and how did it get there ?
2.) How do Countries finance themselves ?
3.) Global Monetary Economics (currencies, inflation, PPP, commodities, supply & demand etc.)
4.) The BRIC bloc – global financial superpowers in the making
5.) The great global wealth accumulators & how they did it
6.) Financial Crime & Money Laundering – the black economy
Delivery will be through on-site lectures, power-point presentations, class simulations & team exercises and use of internet and other media.
Business Methods & Know-How
Finance Financial Analysis 18 hours
This course provides an introduction to financial analysis and capital budgeting with an emphasis on giving students a working knowledge of the valuation of
real investment projects. It is split into 6 modules, titled respectively :
1.) Overview & Rationale – Cash and liquidity, profit, balance sheet, ratios
2.) Cash is King – cash flow cycle, product life cycle, manipulations, exercises
3.) Profit: the real driver? – turnover, gross profit, operating profit, EBITDA, Net profit, retained profit, manipulations, exercises
4.) Balance Sheet – liquidity, activity, core strengths, security, sector norms, manipulations, exercises
5.) Valuation – private/public investment, short/med/long-term lending & gearing, internal/external risk & bubbles, test of strategy, Pestle exercises
6.) Summary & Assessment – Science v. emotion, alternative analyses, presentations, discussions, final analysis
Business Methods & Know-How
Advertising Advertising & Communication in the UK 18 hours
The goal of this course is to introduce students to advertising and to the design and execution of advertising campaigns. Students will receive both the
necessary theoretical knowledge as well as practical insights into the production of campaigns. Special focus will be put on the UK advertising industry and
how it relates to, and influences, European advertising. Students will thus take away sound knowledge of the conception and delivery processes that go into
creating an advertising campaign and will learn how to work creatively in a team and to pitch clients through a comprehensive scenario.
Business Methods & Know-How
Advertising Digital Communication Tools for Advertising 18 hours
In this cutting edge course students will establish a foundation in the marketing mix as well as market segmentation, analysi s, and research. Numerous
digital tools will be addressed, including search engine optimization, rich media, viral marketing, blogging, online vide and podcasting, social media, mobile
devices, apps, augmented reality, and SoLoMo. Case studies in digital campaigns will be used extensively to illustrate and reinforce teaching points. By the
end of this course the student will have a sound foundation of the basics in digital campaigns and will have acquired a solid exposure and critical
appreciation for a wide range of digital tools for marketing.
Business Methods & Know-How
Advertising Brand Management 18 hours
Brand Management is establishing itself as the latest major management area and probably the most complex because of its intangible dimension. This
course aims to provide the tools needed for mastering this complexity, based on real brand thinking, with an emphasis upstream of brand capital and brand
management approaches, which constitute the second stage. Before becoming capital and a portfolio, the brand must find its strategic foundations. The
course will expose essential theoretical concepts heavily illustrated by numerous case studies in order to reinforce deep understanding.
Business Methods & Know-How
Management & Entrepreneurship Management Theories 18 hours
This is an introductory course that focuses on the concepts and methods of managing an organization. The overall course objective is to identify, apply, and
evaluate techniques for structuring and resolving managerial problems in public and private organizations. The main educational tool used in the course is
the analysis and class discussion of case studies. Readings and lectures are used to supplement the case analyses.
Business Methods & Know-How
Management & Entrepreneurship The Entrepreneur’s Toolbox 18 hours
This course is designed to give students the basic know-how and knowledge necessary when starting up a company. It is split into 6 modules, titled
respectively :
1.) An entrepreneur - profiling
2.) An entrepreneur – motivation, communication and marketing
3.) Case study submissions – research and presentation with “lessons to learn”
4.) Know about entrepreneurial failures and successes – the Phoenix syndrome
5.) Know about skills, tact and tantrums – the entrepreneur’s nemesis
6.) Class-contained, graded, triad-group-workshop based on information to date
Business Methods & Know-How
Management & Entrepreneurship Post Crisis Management 18 hours
Whilst turnaround management has been widely discussed in the literature relating to strategic management it has, of yet, been largely restricted to the
marketing and financial elements of the company's activities and has focused on the development of contingency plans rather than organizational change.
The purpose of this class is to examine the process of crisis management and turnaround strategies within the planning process, and explore the wider
ramifications of the process of crisis management, with reference to the lessons that exist therein for crisis management. The specific aim here is to detail a
model of the turnaround process and suggest areas for attention within the context of an emergency planning framework.
Language & Culture
Language Skills Advanced Integrated English 18 hours
This is an advanced, intensive, course intended to improve reading comprehension, oral comprehension, written expression and grammar. Students will be
exposed to a variety of media: newspapers, magazines, televised news and the internet. Emphasis will be placed on sophistication, and grammatical
correctness, of expression with an aim to increasing student awareness of the need to go beyond “Globish” English and reach an advanced, and more
credible, level of writing and speaking. There will also be a significant part of the course dedicated to the development of oral skills.
Language & Culture
Cultural Literacy Understanding Britain 15 hours
This course is designed to help students gain optimum benefit from their study abroad experience by providing an introduction to various aspects of British
life, culture, politics and history. In addition to the classes and excursions each student undertakes an independent study on some aspect of British Life. The
course also aims to help students find their bearings and adjust to life in London, which may be very different from what they know. Among the topics
included are issues of identity, sovereignty issues, empire, immigration and ethnicity, sport and fashion.
Only in London Projects
Talk the Talk & Walk the Walk Olympic Legacy & Regeneration 6 hours
What were the aspirations associated with the London Olympics and its regeneration program? Who are the economic, political, and social actors playing in
this fascinating urban planning project to reshape London? Learn in class from an imminent development planner and then discover firsthand what has
worked, what hasn't, and why during a Canary Wharf regeneration walk.
Only in London Projects
Talk the Talk & Walk the Walk Public Speaking, British Style 6 hours
What are the particularities of British-style public speaking and what are the tips and techniques to succeed in this ambitious endeavor? Learn in class from
an expert on public speaking and experience it firsthand in a visit to Speakers' Corner in nearby Hyde Park. Will you take the floor and make your own public
speech?
Only in London Projects
Talk the Talk & Walk the Walk English Theatre 6 hours
This course will offer a unique opportunity to study some of the major genres of English theatre in history to show how theatre conveys the language and
culture of the time. The course will enhance the students’ self-development in terms of articulacy, cultural appreciation, imaginative engagement and
creative thinking. It will explore plays from Shakespeare to modern plays and will include both class based discussions and a visit to the theatre.
Only in London Projects
Talk the Talk & Walk the Walk A Tale of Two Tates 6 hours
In this course an expert guest lecturer will give you the history behind two of Britain’s great galleries, Tate Modern and Tate Britain. You will see how pivotal
these institutions are for British culture. A behind-the-scenes look at how exhibitions are chosen and designed will be given before the class goes on a tour
to see an exhibition with a fresh and enhanced perspective.
doc_829854239.pdf
Ece 3rd Year Semac In London 2014 - Proposed Program
ECE 3rd Year SEMAC in London
2014 - Proposed Program
Semester Calendar
03/02/2014 UK Culture Seminar
10/02/2014 Classes
17/02/2014 Classes
24/02/2014 Classes
03/03/2014 Classes
10/03/2014 Classes
17/03/2014 Classes
24/03/2014 Vacation
31/03/2014 Classes
07/04/2014 Entrepreneurship Seminar
14/04/2014 Classes
21/04/2014
Classes
28/04/2014
Classes
05/05/2014
Exams
Course Distribution
Business Methods &
Know-How
Language & Culture
Only in London
Projects
Business Methods & Know-How
Finance Marketing Management & Entrepreneurship
How the City Works Advertising & Communication in the UK Management Theories
Global Cash Flows Digital Communication Tools for Marketing The Entrepreneur’s Toolbox
Financial Analysis Brand Management Post Crisis Management
Language & Culture
Language Skills Cultural Literacy
Advanced Integrated English Understanding Britain
Only in London Projects
Talk the Talk & Walk the Walk - Learning & Discovery in and out of the classroom.
Olympic Legacy & Regeneration Public Speaking, British Style English Theatre Applied Arts & Design
Business Methods & Know-How
Finance How the City Works 18 hours
This module provides an overview of the world financial crisis through an examination of the City of London as the world’s leading international financial
centre, focusing in particular on the workings of the Stock Exchange, the Bank Of England and the derivative markets. It considers the historical evolution of
the City and the formation of the Bank of England through to the present day, tracing both to the centrality of Empire and Britain’s long period of financial
(and political) hegemony. We will examine the significance of the close relation that then developed between the City and Wall St. In the post-war years.
The challenges posed by the ongoing world financial crisis in today’s globalised financial markets will be specifically highlighted. The course will touch on
some questions of theory related to banking, the role of financial institutions and the formulation of monetary policy.
Business Methods & Know-How
Finance Global Cash Flows 18 hours
This course is designed to give students a working knowledge of the roles and influence that money plays in the 21st Century. It will examine its
development and how it has shaped our modern world. It is split into 6 modules, titled respectively :
1.) Global wealth – who owns it, where is it and how did it get there ?
2.) How do Countries finance themselves ?
3.) Global Monetary Economics (currencies, inflation, PPP, commodities, supply & demand etc.)
4.) The BRIC bloc – global financial superpowers in the making
5.) The great global wealth accumulators & how they did it
6.) Financial Crime & Money Laundering – the black economy
Delivery will be through on-site lectures, power-point presentations, class simulations & team exercises and use of internet and other media.
Business Methods & Know-How
Finance Financial Analysis 18 hours
This course provides an introduction to financial analysis and capital budgeting with an emphasis on giving students a working knowledge of the valuation of
real investment projects. It is split into 6 modules, titled respectively :
1.) Overview & Rationale – Cash and liquidity, profit, balance sheet, ratios
2.) Cash is King – cash flow cycle, product life cycle, manipulations, exercises
3.) Profit: the real driver? – turnover, gross profit, operating profit, EBITDA, Net profit, retained profit, manipulations, exercises
4.) Balance Sheet – liquidity, activity, core strengths, security, sector norms, manipulations, exercises
5.) Valuation – private/public investment, short/med/long-term lending & gearing, internal/external risk & bubbles, test of strategy, Pestle exercises
6.) Summary & Assessment – Science v. emotion, alternative analyses, presentations, discussions, final analysis
Business Methods & Know-How
Advertising Advertising & Communication in the UK 18 hours
The goal of this course is to introduce students to advertising and to the design and execution of advertising campaigns. Students will receive both the
necessary theoretical knowledge as well as practical insights into the production of campaigns. Special focus will be put on the UK advertising industry and
how it relates to, and influences, European advertising. Students will thus take away sound knowledge of the conception and delivery processes that go into
creating an advertising campaign and will learn how to work creatively in a team and to pitch clients through a comprehensive scenario.
Business Methods & Know-How
Advertising Digital Communication Tools for Advertising 18 hours
In this cutting edge course students will establish a foundation in the marketing mix as well as market segmentation, analysi s, and research. Numerous
digital tools will be addressed, including search engine optimization, rich media, viral marketing, blogging, online vide and podcasting, social media, mobile
devices, apps, augmented reality, and SoLoMo. Case studies in digital campaigns will be used extensively to illustrate and reinforce teaching points. By the
end of this course the student will have a sound foundation of the basics in digital campaigns and will have acquired a solid exposure and critical
appreciation for a wide range of digital tools for marketing.
Business Methods & Know-How
Advertising Brand Management 18 hours
Brand Management is establishing itself as the latest major management area and probably the most complex because of its intangible dimension. This
course aims to provide the tools needed for mastering this complexity, based on real brand thinking, with an emphasis upstream of brand capital and brand
management approaches, which constitute the second stage. Before becoming capital and a portfolio, the brand must find its strategic foundations. The
course will expose essential theoretical concepts heavily illustrated by numerous case studies in order to reinforce deep understanding.
Business Methods & Know-How
Management & Entrepreneurship Management Theories 18 hours
This is an introductory course that focuses on the concepts and methods of managing an organization. The overall course objective is to identify, apply, and
evaluate techniques for structuring and resolving managerial problems in public and private organizations. The main educational tool used in the course is
the analysis and class discussion of case studies. Readings and lectures are used to supplement the case analyses.
Business Methods & Know-How
Management & Entrepreneurship The Entrepreneur’s Toolbox 18 hours
This course is designed to give students the basic know-how and knowledge necessary when starting up a company. It is split into 6 modules, titled
respectively :
1.) An entrepreneur - profiling
2.) An entrepreneur – motivation, communication and marketing
3.) Case study submissions – research and presentation with “lessons to learn”
4.) Know about entrepreneurial failures and successes – the Phoenix syndrome
5.) Know about skills, tact and tantrums – the entrepreneur’s nemesis
6.) Class-contained, graded, triad-group-workshop based on information to date
Business Methods & Know-How
Management & Entrepreneurship Post Crisis Management 18 hours
Whilst turnaround management has been widely discussed in the literature relating to strategic management it has, of yet, been largely restricted to the
marketing and financial elements of the company's activities and has focused on the development of contingency plans rather than organizational change.
The purpose of this class is to examine the process of crisis management and turnaround strategies within the planning process, and explore the wider
ramifications of the process of crisis management, with reference to the lessons that exist therein for crisis management. The specific aim here is to detail a
model of the turnaround process and suggest areas for attention within the context of an emergency planning framework.
Language & Culture
Language Skills Advanced Integrated English 18 hours
This is an advanced, intensive, course intended to improve reading comprehension, oral comprehension, written expression and grammar. Students will be
exposed to a variety of media: newspapers, magazines, televised news and the internet. Emphasis will be placed on sophistication, and grammatical
correctness, of expression with an aim to increasing student awareness of the need to go beyond “Globish” English and reach an advanced, and more
credible, level of writing and speaking. There will also be a significant part of the course dedicated to the development of oral skills.
Language & Culture
Cultural Literacy Understanding Britain 15 hours
This course is designed to help students gain optimum benefit from their study abroad experience by providing an introduction to various aspects of British
life, culture, politics and history. In addition to the classes and excursions each student undertakes an independent study on some aspect of British Life. The
course also aims to help students find their bearings and adjust to life in London, which may be very different from what they know. Among the topics
included are issues of identity, sovereignty issues, empire, immigration and ethnicity, sport and fashion.
Only in London Projects
Talk the Talk & Walk the Walk Olympic Legacy & Regeneration 6 hours
What were the aspirations associated with the London Olympics and its regeneration program? Who are the economic, political, and social actors playing in
this fascinating urban planning project to reshape London? Learn in class from an imminent development planner and then discover firsthand what has
worked, what hasn't, and why during a Canary Wharf regeneration walk.
Only in London Projects
Talk the Talk & Walk the Walk Public Speaking, British Style 6 hours
What are the particularities of British-style public speaking and what are the tips and techniques to succeed in this ambitious endeavor? Learn in class from
an expert on public speaking and experience it firsthand in a visit to Speakers' Corner in nearby Hyde Park. Will you take the floor and make your own public
speech?
Only in London Projects
Talk the Talk & Walk the Walk English Theatre 6 hours
This course will offer a unique opportunity to study some of the major genres of English theatre in history to show how theatre conveys the language and
culture of the time. The course will enhance the students’ self-development in terms of articulacy, cultural appreciation, imaginative engagement and
creative thinking. It will explore plays from Shakespeare to modern plays and will include both class based discussions and a visit to the theatre.
Only in London Projects
Talk the Talk & Walk the Walk A Tale of Two Tates 6 hours
In this course an expert guest lecturer will give you the history behind two of Britain’s great galleries, Tate Modern and Tate Britain. You will see how pivotal
these institutions are for British culture. A behind-the-scenes look at how exhibitions are chosen and designed will be given before the class goes on a tour
to see an exhibition with a fresh and enhanced perspective.
doc_829854239.pdf