"E- World " - THE WORLD OF OPPORTUNITY
With the increasing usage of internet users and lovers today the online marketing funda is an emerging trend. But there are some points that marketers skip and waste money for no reason like spending money on ineffective ads, tracking the effectiveness of the advertisement campaigns should be analyzed and based on the analysis the continuation or discontinuation of the same should be decided. Pop-ups are one such thing that usually turns away visitors from the site. Paying for pop-ups is useless thus losing proposition. Sending regular unwanted mails can be treated as spam thus affecting business negatively. One should send mails and other info to those who have opted for the same and not everybody. Putting style ahead of substance will put down the number of visitors not only the new ones but also the regular ones because of the poor content. Apart from the content the ads that are displayed should change and display of the same old boring ads every time can damage brand equity. Lat but the least the website itself should be user friendly, it should easily intend what it meant the users to understand. Designing and building a user friendly website is the key.
With the increasing usage of internet users and lovers today the online marketing funda is an emerging trend. But there are some points that marketers skip and waste money for no reason like spending money on ineffective ads, tracking the effectiveness of the advertisement campaigns should be analyzed and based on the analysis the continuation or discontinuation of the same should be decided. Pop-ups are one such thing that usually turns away visitors from the site. Paying for pop-ups is useless thus losing proposition. Sending regular unwanted mails can be treated as spam thus affecting business negatively. One should send mails and other info to those who have opted for the same and not everybody. Putting style ahead of substance will put down the number of visitors not only the new ones but also the regular ones because of the poor content. Apart from the content the ads that are displayed should change and display of the same old boring ads every time can damage brand equity. Lat but the least the website itself should be user friendly, it should easily intend what it meant the users to understand. Designing and building a user friendly website is the key.