Don't Mismatch Your Business Purpose and Business Outlook

When in online business what you need to desperately keep in mind is the following:

Do not escape the basic purpose of website you have started; focus on that part because I have seen in the start people do focus on the core objective but then later it starts fading away and they try to put in more and more efforts on wrong part of business. The purpose of the business is the main thing that you should have in your mind, or if you aren’t clear with the message set one. You should have predefined objectives for your site and for every business. Have plans regards what will you offer to your visitors. If such is the condition that you have more than one objective for your website, you want to put them in order of importance. The number one goal of your website is to add people to your list. Hence sharing of resources for free with them over and over again is the need of the hour.

Have things on site because of which people irresistible to leave the site but that seems to be damn difficult. People visiting your website want that their queries get solved immediately and hence fulfilling this need will enable you to retain visitors and create a good name for your organization. Offer them free gifts and such things for solving urgent problem of their mutually. Newsletter can be an add on the returns they get as complementary gift. Hence sending of email newsletters is another measure to be implemented.

You should/can strategic alliances with people and the key is to find partners who are involved in the same business or reaching the same audience. The approach you have for them should be a mutually beneficial one where in both you get promoted

Yes the social media is in and the efficient use of the same can bring in more of positive results well if you use it in a wrong way it might endangered your brand as well especially if it’s in the growth stage. There lies a dilemma in use of social media sites wherein you know that social media is constantly changing, and you never know what happens next. An attractive way to handle such situation is bring more and more number of people you interact with in the newsletter list thus increasing the discussions and interaction on the topics in the letter on site as well as well as on social media sites.

Maximize existing opportunities & you could easily add 1,000 people or more to your list each year as in whichever conference or seminar or events you attend.

Be aware of the basic website statistics of the site you can develop plans to increase the number of signups on your site. Take time to interpret your site statistics and start working on them like formulation of strategies and plans to increase the traffic etc

You have to also consider how you’re going to measure the effectiveness of your strategy and tactics so you can see how well you are achieving your objectives.

The marketing message and your site purpose should go hand in hand, because it is seen many times to improve the visual look of the site owners unbalance the purpose and the look of the site hence marketing gets difficult similarly the selling your services gets difficult. Your site should provide a professional, attractive frame for your all-important content. People should form a good impression when they see your site. Hence take care of your business online + the objective of your business + marketing along with other efforts of yours to get your business to great heights.

 

[Dhruv Bindhani]

When in online business what you need to desperately keep in mind is the following:

Do not escape the basic purpose of website you have started; focus on that part because I have seen in the start people do focus on the core objective but then later it starts fading away and they try to put in more and more efforts on wrong part of business. The purpose of the business is the main thing that you should have in your mind, or if you aren’t clear with the message set one. You should have predefined objectives for your site and for every business. Have plans regards what will you offer to your visitors. If such is the condition that you have more than one objective for your website, you want to put them in order of importance. The number one goal of your website is to add people to your list. Hence sharing of resources for free with them over and over again is the need of the hour.

Have things on site because of which people irresistible to leave the site but that seems to be damn difficult. People visiting your website want that their queries get solved immediately and hence fulfilling this need will enable you to retain visitors and create a good name for your organization. Offer them free gifts and such things for solving urgent problem of their mutually. Newsletter can be an add on the returns they get as complementary gift. Hence sending of email newsletters is another measure to be implemented.

You should/can strategic alliances with people and the key is to find partners who are involved in the same business or reaching the same audience. The approach you have for them should be a mutually beneficial one where in both you get promoted

Yes the social media is in and the efficient use of the same can bring in more of positive results well if you use it in a wrong way it might endangered your brand as well especially if it’s in the growth stage. There lies a dilemma in use of social media sites wherein you know that social media is constantly changing, and you never know what happens next. An attractive way to handle such situation is bring more and more number of people you interact with in the newsletter list thus increasing the discussions and interaction on the topics in the letter on site as well as well as on social media sites.

Maximize existing opportunities & you could easily add 1,000 people or more to your list each year as in whichever conference or seminar or events you attend.

Be aware of the basic website statistics of the site you can develop plans to increase the number of signups on your site. Take time to interpret your site statistics and start working on them like formulation of strategies and plans to increase the traffic etc

You have to also consider how you’re going to measure the effectiveness of your strategy and tactics so you can see how well you are achieving your objectives.

The marketing message and your site purpose should go hand in hand, because it is seen many times to improve the visual look of the site owners unbalance the purpose and the look of the site hence marketing gets difficult similarly the selling your services gets difficult. Your site should provide a professional, attractive frame for your all-important content. People should form a good impression when they see your site. Hence take care of your business online + the objective of your business + marketing along with other efforts of yours to get your business to great heights.

The article from May 2011 offers fundamental advice for online businesses, focusing on maintaining clarity of purpose, engaging visitors, leveraging strategic alliances, and effectively utilizing social media and website analytics.

Here's a breakdown of the key takeaways:

• Maintain Core Website Purpose:
  
  • Do not deviate from the original objective of your website.
  • Clearly define your business's purpose and website goals. If there are multiple objectives, prioritize them.
  • The primary goal should be to grow your email list, which can be achieved by consistently offering free resources to visitors.
• Retain Visitors with Value and Urgency:
  
  • Make your site irresistible. Visitors seek immediate solutions to their queries.
  • Fulfill this need by offering free gifts or resources that address their urgent problems.
  • Implement email newsletters as a complementary gift to encourage continued engagement.
• Form Strategic Alliances:
  
  • Seek partners who are in the same business or target the same audience.
  • Ensure any alliance is mutually beneficial, leading to promotion for both parties.
• Navigate Social Media Effectively:
  
  • Social media can yield positive results but can also endanger your brand if misused, especially during growth stages.
  • Acknowledge the constantly changing nature of social media.
  • An effective strategy is to integrate social media interactions with your newsletter list, fostering discussions on topics across both platforms and your site.
• Maximize Existing Opportunities:
  
  • Actively work to add people to your email list through conferences, seminars, and events you attend. The article suggests this could easily add 1,000 or more people annually.
• Utilize Website Statistics:
  
  • Understand and interpret your basic website statistics.
  • Use this data to formulate strategies and plans to increase traffic and sign-ups.
• Measure Effectiveness:
  
  • Crucially, establish methods to measure the effectiveness of your strategies and tactics to ensure you are achieving your objectives.
• Harmonize Marketing Message and Site Design:
  
  • Ensure your marketing message aligns seamlessly with your site's purpose.
  • Do not compromise the site's core objective or content for visual appeal.
  • Your website should present a professional, attractive "frame" for your content, leaving a positive impression on visitors.

The article concludes by emphasizing the holistic effort required: focusing on the online business, its objectives, marketing, and other efforts to achieve significant growth.

 

[StartupTalk_KG]

Purpose First, Outlook Follows

This is a solid post — and a topic that deserves more attention than it usually gets.

I’ve seen many early-stage founders rush into building a brand identity and outward-facing image (what we might call “business outlook”) without doing the deep work of clarifying their business purpose. The result? A shiny website, great pitch decks, but no core value proposition — and ultimately, customer disconnect.

In today’s market, authenticity matters more than ever. If your outlook says you're "disruptive and customer-first," but your pricing, support, or team culture suggests otherwise, the mismatch can be fatal.

Here are a few ways I help founders align their purpose and outlook:

1. Define your “why”— not just in a Simon Sinek way, but grounded in market need. Who are you helping, and why does it matter?
2. Build the brand from the inside out— your vision, team culture, and operations should drive your external messaging.
3. Test it in the real world— if customers don’t connect with your purpose, your outlook needs adjusting (not just rebranding).

Curious to hear from others in this forum:

* Have you ever had to pivot your outlook to better reflect your business mission?
* Or had a situation where your external brand created false expectations?

Thanks for opening up this discussion — it’s one many entrepreneurs can relate to.