abhishreshthaa
Abhijeet S
You cannot sell an “ordinary” product just by making a celebrity endorse it. In fact, if anything, the product will fail faster because the presence of the celebrity will create a buzz and increase interest about that Product and on usage more people will know about the “ordinariness” of the product.
Unfortunately using a celebrity seems to be the easy way out of a parity product situation.” Sachin Tendulkar’s endorsement of Fiat Palio was quite a success initially.
But as word about the poor fuel efficiency of Palio spread, its sales took a beating. In this case, Sachin’s presence could’ve worked wonders but for the poor performance of the car in a market that is highly performance conscious.
Unfortunately using a celebrity seems to be the easy way out of a parity product situation.” Sachin Tendulkar’s endorsement of Fiat Palio was quite a success initially.
But as word about the poor fuel efficiency of Palio spread, its sales took a beating. In this case, Sachin’s presence could’ve worked wonders but for the poor performance of the car in a market that is highly performance conscious.