DEFENSIVE WARFARE (Your organization is the clear market Leader).
Principles
Only the market leader should consider playing defense. The best defensive strategy is the courage to attack yourself. Strong competitive moves should always be blocked.
Illustrations
You strengthen your position by introducing new products or services that obsolete your existing ones. It‟s better to take business away from Yourself than have someone else do it for you(sacrifice short term profits and protects market share) When you own the pie, you should try to increase the size of the pie, rather than of your slice.
Principles
Only the market leader should consider playing defense. The best defensive strategy is the courage to attack yourself. Strong competitive moves should always be blocked.
Illustrations
You strengthen your position by introducing new products or services that obsolete your existing ones. It‟s better to take business away from Yourself than have someone else do it for you(sacrifice short term profits and protects market share) When you own the pie, you should try to increase the size of the pie, rather than of your slice.