DATABASE MANAGEMENT

abhishreshthaa

Abhijeet S
Data warehousing: Here, the copies of all databases in the company are stored in 1 location and are accessible to any employee anywhere.



Data Mining & Micromarketing: Data Mining involves the in-depth analysis of information to gain specific insights about customers, products, vendors etc.


Micromarketing is an emerging application of data mining whereby the retailer uses differentiated marketing and develops focused retail strategy mixes for specific customer segments.



Non-traditional retailing: The various new forms of non-traditional retailing are as follows:
 
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