abhishreshthaa
Abhijeet S
It is very important to know competitors’ activities especially their ad. spend. Procuring data about large national advertisers is generally not difficult as they are published by newspapers, magazines and trade publications.
Since the data are gathered in piece-meal, most of the time firm data are not available. What one gets is a fairly rough idea about the competitors’ ad. spend.
Gathering such information is a time consuming task for media analysts and the planner generally bypasses this important investigation to write his media planning.
Since the data are gathered in piece-meal, most of the time firm data are not available. What one gets is a fairly rough idea about the competitors’ ad. spend.
Gathering such information is a time consuming task for media analysts and the planner generally bypasses this important investigation to write his media planning.