abhishreshthaa
Abhijeet S
CUSTOMER SERVICE:-
Customer service is defined as “a process, which takes place between the buyer, seller and third party. The process results in a value addition to the product or service exchanged. The value added might be short term as in a single transaction or long-term in a contractual relationship.
The benefits of value addition are shared by each of the partners to the transaction or contrast and they are better off after the completion of the transaction.” Thus, in a process view, customer service is a process of providing significant value added benefits to the supply chain in a cost-effective way.
Customer service is a multi-faceted concept. It is increasingly important as a means of gaining and maintaining differentiation in the marketplace. Also it has to be understood that the customer are of different types and their needs are different. So it must be recognized that the service must be tailored to meet the needs of different customers.
Customer service is really the fuel that drives the logistics supply chain. Having the right product, at the right time, in the right quantity, without damage or loss to the right customer is an underlying principle
Of logistics systems that recognizes the importance of customer service. Another aspect of customer service worth mentioning is the growing consumer awareness of price/quality ratio and the special needs of today’s consumers who are time conscious and who demand flexibility.
Today’s consumers have high standards for quality and they are not highly brand loyal. Consumers want products at times convenient to their schedules. Successful companies have adopted customer service approaches which recognize the importance of speed, flexibility, customization and reliability.
Customer service is defined as “a process, which takes place between the buyer, seller and third party. The process results in a value addition to the product or service exchanged. The value added might be short term as in a single transaction or long-term in a contractual relationship.
The benefits of value addition are shared by each of the partners to the transaction or contrast and they are better off after the completion of the transaction.” Thus, in a process view, customer service is a process of providing significant value added benefits to the supply chain in a cost-effective way.
Customer service is a multi-faceted concept. It is increasingly important as a means of gaining and maintaining differentiation in the marketplace. Also it has to be understood that the customer are of different types and their needs are different. So it must be recognized that the service must be tailored to meet the needs of different customers.
Customer service is really the fuel that drives the logistics supply chain. Having the right product, at the right time, in the right quantity, without damage or loss to the right customer is an underlying principle
Of logistics systems that recognizes the importance of customer service. Another aspect of customer service worth mentioning is the growing consumer awareness of price/quality ratio and the special needs of today’s consumers who are time conscious and who demand flexibility.
Today’s consumers have high standards for quality and they are not highly brand loyal. Consumers want products at times convenient to their schedules. Successful companies have adopted customer service approaches which recognize the importance of speed, flexibility, customization and reliability.