Customer Service: A Little Means a Lot

I lost my composure during a phone call.

It was 2:30 on a Friday afternoon. Six hours after I left a message at my Doctors office I called again. Since I had not received a call back and the pharmacist had not received my prescription, I was afraid the matter wouldn't be handled before they closed for they weekend.

The on-call doctor had prescribed painkillers and an MRI for my injured back. His last communication had been to tell me to call a neurologist for an immediate appointment. I was able to schedule an appointment for 6 days later - a special accommodation.

I was in pain and knew the meds would not last me 6 days - or even through the weekend. The on-call doctor left early and his nurse told me to call my own doctor first thing in the morning to get the prescription I needed. I called, as instructed, at 8:30 Friday morning.

Okay, sometimes things take longer than I want them to. But I didn't think I was committing a transgression by calling again 6 hours later. The telephone receptionist let me know how wrong I was! She immediately informed me that the nurse was busy and did not have time to return my call.

Message I heard: "You are not important."

When I (in pain) tried to explain the problem, she cut me off and told me how busy the office was. She implied that I was being completely unreasonable by asking her to do anything to make sure the nurse had received my message.

Message I heard: "You are stupid for thinking you deserve any help."

Then she informed me that by law they had 48 hours to respond to a request for medication (not true, I learned later). She then told me (sternly) to stop blaming her; she couldn't do anything to solve the problem.

Message I heard: "I (telephone voice) am right and you are wrong. There is something wrong with you for wanting a narcotic."

That's when I lost it. In tears, I said, "You could at least be nice about it," and hung up the phone.

I left another message for the nurse who called back immediately and helped me solve the prescription problem.

I told the nurse about the discourtesy and she told me that the telephone receptionist had just complained to her about me! (The nurse also told me that the 48-hour law was nonsense.)

Wouldn't it have been a lot easier for the telephone receptionist to simply say, "I'm sorry for the delay; I'll ask the nurse to call you?"

Message I would have heard but didn't: "I care and I will do my best to help you."

A tiny bit of empathy would have gone a long way.

I called later and left a message about the discourtesy for the office manager. The person I spoke with at the business office was polite, professional and helpful.

I have consulted with many professional offices and I know how hard they usually work to maintain good client relations - and how a single employee can ruin a company's reputation. I'll also send the office manager a copy of this article.

Perhaps someone you know should read it also... Please pass it on.

Article Source :
http://www.bestmanagementarticles.com
 
Customer Service: The Most Valuable Service You Sell

Business marketing is more complex than ever. Giant retail-chain stores, online shopping, and rampant franchising make it tough for individual businesses to stand out in the crowd. So, how can you woo and win today's over-stimulated consumer? It's easier than you think.

Winning word-of-mouth advertising and repeat business

Customers talk. Whether they have a great experience or a bad experience with your company, they'll share it with everyone they know. Remember the last time you tried a new restaurant? How many people did you tell about the food? What was their reaction? When you provide a positive experience for one of your customers, you've just put up a very convincing, traveling bill-board, and it doesn't cost a penny.

Happy customers won't just send other customers to you; they'll come back to you. It's this repeat business that creates long-term success. Many companies can get the consumer's attention, but good customer service is what will keep their attention.

Three secrets for giving great customer service

As the president of a leading steel building supplier for the self-storage industry, I've tested out my share of advertising and marketing tactics. Over the years, I've learned that good customer service is the key to gaining new customers, keeping old ones, and getting the recognition your company deserves. Here are a few of the customer service strategies that have worked for my business.

Share your expertise with customers

One of the best ways to build customer loyalty and brand recognition is to share your knowledge. My company helps many new self-storage businesses come to life. One way we set ourselves apart from our competitors is to give these new self-storage investors the support and information they need by answering their questions and publishing a self-storage industry newsletter.

Some of our competitors withhold information until they've made the sale, or worse yet, give bad advice just to make a sale. Customers quickly lose respect for this type of business and go elsewhere, taking other customers with them.

Go above and beyond

I train my staff to make the customer happy. I believe in selling a good product at a fair price but sometimes you have to go one step further.

One of our customers which had ordered and used us to erect one of our self-storage buildings had a slight leak during a hard rain. One of his elderly customers had stored a worn, wobbly table and it suffered some water damage. It probably wouldn't have brought $10 at a rummage sale. Still, it was important enough to her that she had paid and trusted our customer's business to store it.

After our customer informed us of the situation and told us she wanted $250 in damages so she could replace the table. We could have just given her the fair market value, but we sent her a check for $300, along with our sincere apology. It sounds expensive, but in the long run it was well-worth the customer referrals and continued business of one happy customer.

Little things mean a lot

Sometimes the smallest effort on your part to treat the customer as an individual can net great returns. Do you use one of those supposedly efficient, modern, automated greeting systems? If so, try ditching it for a friendly, helpful staff member. Also, if you track customer information, add personal details to each file. Then, when you talk with a customer, ask them about their family or favorite hobby. A personal touch goes a long way to win the hearts and business of prospective customers.

Article Source :
http://www.bestmanagementarticles.com
 
thnx rosh....cn u gimmie sum more info on dis....actuly m doin a project on
communication and customer service n m not gettin ne info...
plsssss
 
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