INTRODUCTION
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.
The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia.
Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.
Bajaj Team
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
Eric Vas
Abraham Joseph
Pradeep Shrivastava
S Sridhar
R C Maheshwari
Rakesh Sharma
C P Tripathi
N H Hingorani
Kevin P D'sa
V S Raghavan
S Ravikumar
K Srinivas
Ranjit Gupta
J. Sridhar
Chairman
Vice Chairman
Managing Director
Executive Director
President (New Projects)
President (Research & Development)
President (Engineering)
CEO (2WH)
CEO (Commercial Vehicles)
CEO (International Business)
Vice President (Corporate)
Vice President (Commercial)
Vice President (Finance)
CEO (Operations, BHIL)
Vice President (Business Development)
Vice President (Human Resources)
President (Insurance, BFSL)
Company Secretary
Products of Bajaj
Pulsar 220 cc
Avenger 200 cc
Pulsar 180 cc
Pulsar 150 cc
Discover 135 cc
Xcd 135 cc
Platina 125 cc
Platina 100 cc
Kristal 100 cc
OBJECTIVES OF THE STUDY
o Customer satisfaction of bajaj pulsar 150 cc bike
o To study what are the advantages & disadvantages of the bike
o To study what are the reasons behind the success of the bike
DESCRIPTION OF THE PROBLEM
What are the reasons behind the satisfaction & dis-satisfaction of the customers who are using pulsar 150 cc bike. What are the problems faced by them. What are the features that they want to see in this bike. What are the suggestions provided by them. So that I can convey the bajaj two wheeler through the survey done by me.
JUSTIFICATION OF THE PROPOSED STUDY
This study is basically to find out the satisfaction of customers who are using
Bajaj pulsar 150 cc bike. Today in India many of the people are using two
Wheelers for many purpose. My study is to find out why the customers are
Using bajaj two wheelers. Why bajaj pulsar 150 is liked by the customers.
What are the strategy used by bajaj. Why they are ahead in customer satisfaction.
What are the reasons behind the success of pulsar 150 cc bike.
DATABASE
Data
Primary data will be collected through structured closed ended questionnaire and secondary data from various sites for literature review. Secondary data would also help in finding out the recent research made.
The Sample
The sampling technique will be random sampling method. For the present study, data will collect with the help of structured questionnaires from the 100 customers who are using bajaj pulsar 150 cc bike
The Instruments
The questionnaire will structure and close-ended style, both multiple choice question and two way questions will include.
METHODOLGY AND ANALYTICAL PROCEDURES
For collecting the samples I would go for random sampling wherein 100 samples would be collected from various the person who are usins the bike.
Data would be collected through close-ended questionnaire containing both multiple choice questions as well as two way questions.
The data collected through these questionnaire would be analyzed by comparative analysis.
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