Customer Relationship Management

[dimpy.handa]

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased

 

[swatiraohnlu]

Successful development, implementation, use and support of customer relationship management systems can provide a significant advantage to the user, but oftentimes there are obstacles that obstruct the user from utilizing the system to its full potential. Instances of a CRM attempting to contain a large, complex group of data can become cumbersome and difficult to understand for an ill-trained user.