anjalicutek
Anjali Khurana
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system (OS) market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of OSs. Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified in recent years into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics market with Zune and the Windows Phone OS. The ensuing rise of stock in the company's 1986 initial public offering (IPO) made an estimated four billionaires and 12,000 millionaires from Microsoft employees.
Primarily in the 1990s, critics contend Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Known for its interviewing process with obscure questions, various studies and ratings were generally favorable to Microsoft's diversity within the company as well as its overall environmental impact with the exception of the electronics portion of the business.
With annual revenues of more than $32 billion, Microsoft Corporation is more than the largest software company in the world: it is a cultural phenomenon. The company's core business is based on developing, manufacturing, and licensing software products, including operating systems, server applications, business and consumer applications, and software development tools, as well as Internet software, technologies, and services. Led by Bill Gates, the world's wealthiest individual and most famous businessman, Microsoft has succeeded in placing at least one of its products on virtually every personal computer in the world, setting industry standards and defining markets in the process.
Microsoft CRM Strategy Case Study
Customer Benefits
Getting the Word Out
We want to share our customers’ technological success stories with the world. Like in any business, our satisfied customers are our best marketing partners. Finding their stories and making the best use of those references in sales and marketing activities are key objectives of the Microsoft CRM Strategy Customer Reference Program. On Microsoft.com, one of the most visited Web sites in the world, case studies demonstrate how companies use technology to cut TCO (Total Cost of Ownership), improve developer and end-user efficiency, reduce administrative chores, and increase profits.
Sharing the Business Value of Technology
Microsoft CRM Strategy has long believed that one of the best ways to help IT executives make key technology decisions is to show them examples of how we help other organizations achieve their business goals by using our products and services.
We are interested in how companies are using technology to gain competitive value. So we try to position references as business cases, showing how companies use technology to solve problems, improve business processes, and increase customer satisfaction.
We believe the best reference relationships are built when we strive for outcomes that benefit both parties. For Microsoft, the benefits of a positive documented reference are obvious. For our customers, some of the key benefits have been:
• Reward your innovators. The feedback from favorable publicity far outweighs some of the internal praise your company could give to your creative employees.
• Raise your company's image. Case studies about your successful work send out a positive image of your company. Potential employees will be more likely to want to work for you, and prospective customers and partners will be more likely to do business with you.
• Promote your brand. A Microsoft CRM Strategy case study puts your brand in front of people who may never see your traditional advertising and PR channels.
• Demonstrate your IT leadership. Your company’s innovative projects deliver a positive image of your IT department, and position your department as an industry leader. Your demonstrated leadership also helps recruit and retain strong IT professionals.
• Promote IT strategies internally. IT professionals can use the resulting case studies, press placements, and other marketing activities to promote their strategies internally.
• Build a closer relationship with Microsoft. Gain more visibility throughout Microsoft CRM Strategy Corporation. It is in everyone’s best interest to help customers be successful in their deployment of business solutions.
n an indication that it's on track to meet its goal of providing half of its business applications from the cloud within the next few years, Microsoft said about 50% of the 40,000 users who have downloaded the trial version of its new Dynamics CRM 2011 customer relationship management suite have opted for the online version.
Microsoft officials said the statistic validates their decision to invest heavily in both cloud-based services that will run off its Windows Azure operating system, and in products designed for use in traditional client-server architectures that rely on Windows Server.
More Software Insights
White Papers
* Create Setup Files for Your Windows Mobile Applications Using Visual Studio 2005
* Siemens Case Study: NASA Jet Propulsion Laboratory (JPL)
Reports
* Overhauling Microsoft
* Sun's Future Under Oracle
Videos
RIM is known as a force within the enterprise, and it wants its Playbook tablet to be no exception. It is working hard with developers, and companies like SAP are embracing the platform. Here are a few examples of what you'll see when it ships.The social enterprise platform now includes a way for executives to communicate, answer questions and hold virtual office hours.Tomorrow, Socialcast will announce Town Hall, allowing direct company forums, with Version 2.0 release to follow in three weeks.
RIM is known as a force within the enterprise, and it wants its Playbook tablet to be no exception. It is working hard with developers, and companies like SAP are embracing the platform. Here are a few examples of what you'll see when it ships.
"To us, it supports 100 percent the hypothesis of the importance of mixed deployment mode, and the ability to give people that choice," said Kirill Tatarinov, VP for Microsoft's Business Solutions Group.
Microsoft launched Dynamics CRM 2011 on Jan. 17 with an eye to challenging online incumbents like Salesforce.com.
Filter through the cloud computing hype
Develop a realistic plan to incorporate SaaS.
The offering encompasses Dynamics CRM Online—the company's first, fully cloud-ready CRM package. For users with doubts about the cloud—the concerns most frequently cited are security, data access, and vendor lock-in—Tatarinov said the online and on-site versions are built from the ground up to be interchangeable, so that moving from one to the other is relatively painless.
"We offer it in a symmetric fashion, which essentially allows customers to start in one mode of deployment and move into another mode of deployment," said Tatarinov, who spoke on a conference call hosted by analysts from Cowen Group.
Tatarinov said the hybrid approach gives Microsoft the ability to quickly ramp up nimble CRM services aimed, very specifically, at current Salesforce.com customers, while also engineering enterprise solutions that have enough depth to entice users from traditional programs such as Oracle's Siebel wares.
"Salesforce is quite obviously the target," said Tatarinov, of the online version. "From the competitive switching perspective, the interesting opportunity here is to help existing and kind of legacy customers of Siebel to move into the future, and that is obviously a big portion of the overall approach to the market."
Microsoft currently counts about 27,000 customers for its Dynamics CRM franchise, including cloud and on-premises users. It's currently offering Dynamics CRM Online at $34 per user, per month, through June. After that, the price jumps to $44.
The company's efforts to push CRM into the cloud are consistent with its approach to other platforms. Former Business Division head and now Nokia CEO Stephen Elop told InformationWeek in late 2008 that 50% of Microsoft's SharePoint and Exchange collaboration and e-mail business "will be served up from the cloud" by 2013.
Primarily in the 1990s, critics contend Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Known for its interviewing process with obscure questions, various studies and ratings were generally favorable to Microsoft's diversity within the company as well as its overall environmental impact with the exception of the electronics portion of the business.
With annual revenues of more than $32 billion, Microsoft Corporation is more than the largest software company in the world: it is a cultural phenomenon. The company's core business is based on developing, manufacturing, and licensing software products, including operating systems, server applications, business and consumer applications, and software development tools, as well as Internet software, technologies, and services. Led by Bill Gates, the world's wealthiest individual and most famous businessman, Microsoft has succeeded in placing at least one of its products on virtually every personal computer in the world, setting industry standards and defining markets in the process.
Microsoft CRM Strategy Case Study
Customer Benefits
Getting the Word Out
We want to share our customers’ technological success stories with the world. Like in any business, our satisfied customers are our best marketing partners. Finding their stories and making the best use of those references in sales and marketing activities are key objectives of the Microsoft CRM Strategy Customer Reference Program. On Microsoft.com, one of the most visited Web sites in the world, case studies demonstrate how companies use technology to cut TCO (Total Cost of Ownership), improve developer and end-user efficiency, reduce administrative chores, and increase profits.
Sharing the Business Value of Technology
Microsoft CRM Strategy has long believed that one of the best ways to help IT executives make key technology decisions is to show them examples of how we help other organizations achieve their business goals by using our products and services.
We are interested in how companies are using technology to gain competitive value. So we try to position references as business cases, showing how companies use technology to solve problems, improve business processes, and increase customer satisfaction.
We believe the best reference relationships are built when we strive for outcomes that benefit both parties. For Microsoft, the benefits of a positive documented reference are obvious. For our customers, some of the key benefits have been:
• Reward your innovators. The feedback from favorable publicity far outweighs some of the internal praise your company could give to your creative employees.
• Raise your company's image. Case studies about your successful work send out a positive image of your company. Potential employees will be more likely to want to work for you, and prospective customers and partners will be more likely to do business with you.
• Promote your brand. A Microsoft CRM Strategy case study puts your brand in front of people who may never see your traditional advertising and PR channels.
• Demonstrate your IT leadership. Your company’s innovative projects deliver a positive image of your IT department, and position your department as an industry leader. Your demonstrated leadership also helps recruit and retain strong IT professionals.
• Promote IT strategies internally. IT professionals can use the resulting case studies, press placements, and other marketing activities to promote their strategies internally.
• Build a closer relationship with Microsoft. Gain more visibility throughout Microsoft CRM Strategy Corporation. It is in everyone’s best interest to help customers be successful in their deployment of business solutions.
n an indication that it's on track to meet its goal of providing half of its business applications from the cloud within the next few years, Microsoft said about 50% of the 40,000 users who have downloaded the trial version of its new Dynamics CRM 2011 customer relationship management suite have opted for the online version.
Microsoft officials said the statistic validates their decision to invest heavily in both cloud-based services that will run off its Windows Azure operating system, and in products designed for use in traditional client-server architectures that rely on Windows Server.
More Software Insights
White Papers
* Create Setup Files for Your Windows Mobile Applications Using Visual Studio 2005
* Siemens Case Study: NASA Jet Propulsion Laboratory (JPL)
Reports
* Overhauling Microsoft
* Sun's Future Under Oracle
Videos
RIM is known as a force within the enterprise, and it wants its Playbook tablet to be no exception. It is working hard with developers, and companies like SAP are embracing the platform. Here are a few examples of what you'll see when it ships.The social enterprise platform now includes a way for executives to communicate, answer questions and hold virtual office hours.Tomorrow, Socialcast will announce Town Hall, allowing direct company forums, with Version 2.0 release to follow in three weeks.
RIM is known as a force within the enterprise, and it wants its Playbook tablet to be no exception. It is working hard with developers, and companies like SAP are embracing the platform. Here are a few examples of what you'll see when it ships.
"To us, it supports 100 percent the hypothesis of the importance of mixed deployment mode, and the ability to give people that choice," said Kirill Tatarinov, VP for Microsoft's Business Solutions Group.
Microsoft launched Dynamics CRM 2011 on Jan. 17 with an eye to challenging online incumbents like Salesforce.com.
Filter through the cloud computing hype
Develop a realistic plan to incorporate SaaS.
The offering encompasses Dynamics CRM Online—the company's first, fully cloud-ready CRM package. For users with doubts about the cloud—the concerns most frequently cited are security, data access, and vendor lock-in—Tatarinov said the online and on-site versions are built from the ground up to be interchangeable, so that moving from one to the other is relatively painless.
"We offer it in a symmetric fashion, which essentially allows customers to start in one mode of deployment and move into another mode of deployment," said Tatarinov, who spoke on a conference call hosted by analysts from Cowen Group.
Tatarinov said the hybrid approach gives Microsoft the ability to quickly ramp up nimble CRM services aimed, very specifically, at current Salesforce.com customers, while also engineering enterprise solutions that have enough depth to entice users from traditional programs such as Oracle's Siebel wares.
"Salesforce is quite obviously the target," said Tatarinov, of the online version. "From the competitive switching perspective, the interesting opportunity here is to help existing and kind of legacy customers of Siebel to move into the future, and that is obviously a big portion of the overall approach to the market."
Microsoft currently counts about 27,000 customers for its Dynamics CRM franchise, including cloud and on-premises users. It's currently offering Dynamics CRM Online at $34 per user, per month, through June. After that, the price jumps to $44.
The company's efforts to push CRM into the cloud are consistent with its approach to other platforms. Former Business Division head and now Nokia CEO Stephen Elop told InformationWeek in late 2008 that 50% of Microsoft's SharePoint and Exchange collaboration and e-mail business "will be served up from the cloud" by 2013.
Last edited by a moderator: