Current Challenges In Marketing

A

abhishreshthaa

Abhijeet S
Current Challenges In Marketing


New marketing challenges


Non profit marketing


Globalization


Changing world economy


Ethical Concepts


New marketing landscapes and ethical technology


Non profit marketing


Defination:
  • Non profit marketing is the marketing of a product or service in which the offer itself is not intended to make a monetary profit for the marketer

  • Examples: NGOS, Charitable institutions, ambulance services, Hospitals


Globalization

  • Defination: the greater movement of people, goods, capital and ideas due to increased economic integration which in turn is propelled by increased trade and investment.

  • Globalization is living in a borderless world.

  • One of the emerging marketing challenges

  • With the Indian craze for any foreign goods the rate of product dumping is on the rise, e.g goods from china available at a cheaper rate



Changing World Economy


  • The dollar has fallen to the rupee

  • Inflation is on the rise

  • Prices of oil is at an all time high

  • With lot of political and social changes around the world, marketing goods and services remains as one of the emerging challenges



Ethical Concepts

  • In order for the customer to have faith in your product it is necessary for products, services and ideas to be sold ethically

  • Unethical concepts is also one of the new emerging marketing challenges

  • In today’s era, “Consumer is the King” and it is important to follow the concept of Delighting the customer

  • New marketing concepts & Information.Technology.

  • One of the emerging marketing challenges is new marketing landscapes

  • It is difficult to target new landscapes with the emerging changes in trends fashion and tastes


  • Most of the consumers prefer to do their shopping and necessary related works online making it difficult to convert them into potential customers for any other services

  • Today’s consumer is tech savvy and demands everything at a click of a button.
 
abhishreshthaa said:
Current Challenges In Marketing


New marketing challenges


Non profit marketing


Globalization


Changing world economy


Ethical Concepts


New marketing landscapes and ethical technology


Non profit marketing


Defination:
  • Non profit marketing is the marketing of a product or service in which the offer itself is not intended to make a monetary profit for the marketer

  • Examples: NGOS, Charitable institutions, ambulance services, Hospitals


Globalization

  • Defination: the greater movement of people, goods, capital and ideas due to increased economic integration which in turn is propelled by increased trade and investment.

  • Globalization is living in a borderless world.

  • One of the emerging marketing challenges

  • With the Indian craze for any foreign goods the rate of product dumping is on the rise, e.g goods from china available at a cheaper rate



Changing World Economy


  • The dollar has fallen to the rupee

  • Inflation is on the rise

  • Prices of oil is at an all time high

  • With lot of political and social changes around the world, marketing goods and services remains as one of the emerging challenges



Ethical Concepts

  • In order for the customer to have faith in your product it is necessary for products, services and ideas to be sold ethically

  • Unethical concepts is also one of the new emerging marketing challenges

  • In today’s era, “Consumer is the King” and it is important to follow the concept of Delighting the customer

  • New marketing concepts & Information.Technology.

  • One of the emerging marketing challenges is new marketing landscapes

  • It is difficult to target new landscapes with the emerging changes in trends fashion and tastes


  • Most of the consumers prefer to do their shopping and necessary related works online making it difficult to convert them into potential customers for any other services

  • Today’s consumer is tech savvy and demands everything at a click of a button.
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