CULTURAL FACTORS

abhishreshthaa

Abhijeet S
A buyer's purchase decisions are highly influenced by buyer's
culture, social, personal, psychological factors.

CULTURAL FACTORS

Culture represents an overall social heritage, a distinctive form of environment or adaptation by a whole society of people, it includes a set of learned beliefs, values, attitudes, morals, customs, habits and forms of behavior that are shared by a society.
 
A buyer's purchase decisions are highly influenced by buyer's
culture, social, personal, psychological factors.

CULTURAL FACTORS

Culture represents an overall social heritage, a distinctive form of environment or adaptation by a whole society of people, it includes a set of learned beliefs, values, attitudes, morals, customs, habits and forms of behavior that are shared by a society.

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