Description
corporate socila responsibility
Presented to Prof Garima Sharma
Group members
? Shivam ahuja 152
? Shradha patil 154 ? Supriya patil 162
? Vikram adhyapak 178
? Usman shaikh 171
cisco
? Cisco Systems is the worldwide leader in networking for the Internet
? Cisco hardware,software, and service offerings are used to create
Internet solutions that allow individuals,companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. ? more than 34,000 employees worldwide
background
? 1984- Leonard Bosack, Sandra Lerner and three
? ?
?
?
colleagues founded Cisco systems 1986- sold first network router 1988- originally targeted universities, aerospace industry and the government, expanded to include large corporations 1989- sales increase to $2.8mn 1990- company went public
? 1993-98 ACQUISITIONS
? Crescendo communications (1993) ? Kalpana(1994) Ethernet switch maker
? Lightstream (1995)
? Stratacom (1996) ? Alcatel(1997) ? Precept software(1998) ? American internet corporation(1998)
? 1999-teamed with motorola to acquire fixed wireless
assets
bought Cerent (largest acquisition to date)
? 2000- acquired more than 20 companies including
wireless network equipment maker Aironet ? 2001- due to economic slump it reduced 15 % of its workforce
Corporate social responsibility
? Triple bottom line ? Profits ? People ? presence
csr
? American red cross disaster relief
to help individuals recovering from major disasters as well as less visible disasters such as house fires
$1mn gift to be divided between two of their local communities: Santa Clara Valley(san José, calf) Triangle area (Raleigh, nc)
csr
? Second harvest food bank ? collects and distributes more than 23.8 million pounds of food/year ? Low income children, adults and seniors ? Serves an average of 1,20,700 individuals/month 50% of whom are children
Vision
Cisco always wanted to contribute its share in building stronger, more productive global communities
Goals:
? Overcome the cycle of poverty and dependence ? Create educational opportunity and foster classroom
innovation ? Promote a culture of volunteerism and social responsibility ? Respond to immediate community needs, particularly crisis
Cisco impact grant program
? global level ? Major non profits with national or multi national scope of operation ? Regional level ? Locally focused non profits in the vicinity of cisco campus ? San José level ? Community based non profits within 50 miles of Cisco's san José headquarters
Product grant program
? Cisco products awarded to non-profit organizations operating in USA and internationally
? The criteria to qualify :
? Non profit tax exempt organization ? Serve community ? Non religious primary purpose
? Overhead expenses
? Product grant ? Additional programs
Community investment
? Focuses on volunteerism and employee giving within
? ? ? ?
cisco systems Includes cisco citizens, bridges to community program To promote a culture of charitable giving Connects employees to non profit organizations serving the communities Cisco’s aim is to empower people to help them work better
Volunteer programs
? Bridges to the community program
? Cisco citizen employee volunteerism ? Non profit board service opportunity finder
Bridges to the community program
? To educate , inspire and motivate employees to
become life long volunteers and philanthropists ? Goal is to increase awareness about community issues and stimulate their passion for a cause
Cisco citizen employee volunteerism
? Volunteer opportunities that provide individual cisco
citizens the chance to make a positive and long term impact in their communities ? Projects are done-in-a-day, team building projects
Non profit board service opportunity finder
? Goal is to serve the community while developing one’s
leadership abilities and exploring one’s professional interests ? Partnership with BoardnetUSA, non profit organisation
?
employees register with the boardnet system ? Updated about open positions in org of their interest
? Helps in developing professional skills and also non
profits to find leadership to help them grow
On campus events
? Groundhog job shadow day ? Employees volunteer to mentor a student for the day
? Principal for a day ? Business executives look at education issues and the challenges faced by local community schools
On campus events
? Adopted schools program ? Student mentoring, work projects, financial contributions to “adopted” schools in Chelmsford, ma, research triangle park, nc and San José, CA
? Take children to work ? Employees volunteer to be mentor hosts for the day to select students of “adopted” schools ? Interactive activities planned include presentations, tour of facilities etc
On campus events
? Holiday global hunger relief drive
Goal of this annual global campaign is twofold:
? Educate employees about the challenges of working
poor ? Offer the opportunity to give back to the community
? Fundraising activities ? Cash and stock donations to hunger relief agency
through Cisco's online giving program
Cisco systems foundation
? Established in 1997
? Provides grants to organisations on a local or global scale ? Aim is to establish a legacy of trust between the
community and the foundation
conclusion
doc_634688144.pptx
corporate socila responsibility
Presented to Prof Garima Sharma
Group members
? Shivam ahuja 152
? Shradha patil 154 ? Supriya patil 162
? Vikram adhyapak 178
? Usman shaikh 171
cisco
? Cisco Systems is the worldwide leader in networking for the Internet
? Cisco hardware,software, and service offerings are used to create
Internet solutions that allow individuals,companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. ? more than 34,000 employees worldwide
background
? 1984- Leonard Bosack, Sandra Lerner and three
? ?
?
?
colleagues founded Cisco systems 1986- sold first network router 1988- originally targeted universities, aerospace industry and the government, expanded to include large corporations 1989- sales increase to $2.8mn 1990- company went public
? 1993-98 ACQUISITIONS
? Crescendo communications (1993) ? Kalpana(1994) Ethernet switch maker
? Lightstream (1995)
? Stratacom (1996) ? Alcatel(1997) ? Precept software(1998) ? American internet corporation(1998)
? 1999-teamed with motorola to acquire fixed wireless
assets
bought Cerent (largest acquisition to date)
? 2000- acquired more than 20 companies including
wireless network equipment maker Aironet ? 2001- due to economic slump it reduced 15 % of its workforce
Corporate social responsibility
? Triple bottom line ? Profits ? People ? presence
csr
? American red cross disaster relief
to help individuals recovering from major disasters as well as less visible disasters such as house fires
$1mn gift to be divided between two of their local communities: Santa Clara Valley(san José, calf) Triangle area (Raleigh, nc)
csr
? Second harvest food bank ? collects and distributes more than 23.8 million pounds of food/year ? Low income children, adults and seniors ? Serves an average of 1,20,700 individuals/month 50% of whom are children
Vision
Cisco always wanted to contribute its share in building stronger, more productive global communities
Goals:
? Overcome the cycle of poverty and dependence ? Create educational opportunity and foster classroom
innovation ? Promote a culture of volunteerism and social responsibility ? Respond to immediate community needs, particularly crisis
Cisco impact grant program
? global level ? Major non profits with national or multi national scope of operation ? Regional level ? Locally focused non profits in the vicinity of cisco campus ? San José level ? Community based non profits within 50 miles of Cisco's san José headquarters
Product grant program
? Cisco products awarded to non-profit organizations operating in USA and internationally
? The criteria to qualify :
? Non profit tax exempt organization ? Serve community ? Non religious primary purpose
? Overhead expenses
? Product grant ? Additional programs
Community investment
? Focuses on volunteerism and employee giving within
? ? ? ?
cisco systems Includes cisco citizens, bridges to community program To promote a culture of charitable giving Connects employees to non profit organizations serving the communities Cisco’s aim is to empower people to help them work better
Volunteer programs
? Bridges to the community program
? Cisco citizen employee volunteerism ? Non profit board service opportunity finder
Bridges to the community program
? To educate , inspire and motivate employees to
become life long volunteers and philanthropists ? Goal is to increase awareness about community issues and stimulate their passion for a cause
Cisco citizen employee volunteerism
? Volunteer opportunities that provide individual cisco
citizens the chance to make a positive and long term impact in their communities ? Projects are done-in-a-day, team building projects
Non profit board service opportunity finder
? Goal is to serve the community while developing one’s
leadership abilities and exploring one’s professional interests ? Partnership with BoardnetUSA, non profit organisation
?
employees register with the boardnet system ? Updated about open positions in org of their interest
? Helps in developing professional skills and also non
profits to find leadership to help them grow
On campus events
? Groundhog job shadow day ? Employees volunteer to mentor a student for the day
? Principal for a day ? Business executives look at education issues and the challenges faced by local community schools
On campus events
? Adopted schools program ? Student mentoring, work projects, financial contributions to “adopted” schools in Chelmsford, ma, research triangle park, nc and San José, CA
? Take children to work ? Employees volunteer to be mentor hosts for the day to select students of “adopted” schools ? Interactive activities planned include presentations, tour of facilities etc
On campus events
? Holiday global hunger relief drive
Goal of this annual global campaign is twofold:
? Educate employees about the challenges of working
poor ? Offer the opportunity to give back to the community
? Fundraising activities ? Cash and stock donations to hunger relief agency
through Cisco's online giving program
Cisco systems foundation
? Established in 1997
? Provides grants to organisations on a local or global scale ? Aim is to establish a legacy of trust between the
community and the foundation
conclusion
doc_634688144.pptx