[CRM Ebook] CRM in Financial Services

[skyhew]

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
by Merlin Stone

Product Details

* Ebook: 700 pages
* Publisher: Kogan Page (August 21, 2002)
* Language: English
* ISBN-10: 0749436964
* ISBN-13: 978-0749436964

Review 1
"Dispels the CRM myth that one size fits all. If you think you know it all, read on, think again." -- Ray Perry, Chief Executive, E Centre, and Director of Corporate Marketing, Chartered Institute of Marketing

"[The authors] have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

'A must for anyone wanting to ensure that their CRM investment realizes their expectations..." -- Tim Turner, Head of Strategy, Clydesdale Bank PLC and Yorkshire Bank PLC, part of the National Australia Bank Group

Review 2
"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

 

[skyhew]

Miss out the picture of front page, sorry...

 

[prasadrao]

hey thnx a lot was searching this one from long time

 

[nam_vbard]

Thanks, CRM in financial sector is very interesting. And I'm looking this book long time. Thankyou very much.

 

[nobi]

THX! I've been looking for this for quite a long time! Not an easy subject though...

 

[dejo]

Thanks, This book is very interesting. And I'm looking this book long time. Thankyou very much.

 

[niraj_hattangdi]

hey thanks a lot..it was very helpful...

 

[jsilker]

This is a great book! It is a thorough examination of the topic. There have been advances, but the basics are still relevant.

 

[marcusdom1]

hi. thanks a lot for the ebook. it will definitely help me a lot...

 

[ramvilas123]

thanks a lot for the wonderful materials

 

[divyanshu_nift]

THX! I've been looking for this for quite a long time! Not an easy subject though...

 

[saravanan05]

Thank you so much for this !!!!
Saravanan Balasubramanian

 

[cibernopalito]

Thx 4 the post i search CRM in Financial Services ebook for a preview before get the book on mi hands , i hope this book help me.

See you...