To drive your Customer Relationship Management (CRM) success, you need to have a customer-centric strategy. The philosophy must be the basis of your business strategy, and be the motivation to carefully manage valuable customer relationships in marketing, service, and sales.
While the philosophy must come before the tools, having the right tool will help to implement the strategy more successfully. With the on-demand CRM eSalesTrack, all layers of the organization have access to key data and analytics.
For sales persons, a customer-centric philosophy pared with the right tool results in quicker, more precise response to customer needs. For sales management, it means better oversight and coaching. For marketing, it allows for better tracking, analysis, and adapting to market forces.
CRM allows the sales manager to monitor the customer relationship cycle and communicate the brand philosophy, the company's core beliefs about the client, and how the product relates to customer, more effectively. Customer training becomes an ongoing activity: if a sale is made but the salesperson fails to follow-up, that follow-up can be performed centrally, and the salesperson can be coached on the value of maintaining the ongoing customer relationships.
While the philosophy must come before the tools, having the right tool will help to implement the strategy more successfully. With the on-demand CRM eSalesTrack, all layers of the organization have access to key data and analytics.
For sales persons, a customer-centric philosophy pared with the right tool results in quicker, more precise response to customer needs. For sales management, it means better oversight and coaching. For marketing, it allows for better tracking, analysis, and adapting to market forces.
CRM allows the sales manager to monitor the customer relationship cycle and communicate the brand philosophy, the company's core beliefs about the client, and how the product relates to customer, more effectively. Customer training becomes an ongoing activity: if a sale is made but the salesperson fails to follow-up, that follow-up can be performed centrally, and the salesperson can be coached on the value of maintaining the ongoing customer relationships.