Creating a Identity For your Brand - Be Cautious About Few Things
A logo design is intended to be distinctive and different. When we use common and old symbols in designing logos, there is little unique about it.
Asides from being cynical about designing trends, there are a few symbols that are overly used in logo design. Below are frequently used symbols in designing logos:
Many companies are focusing more on environment-friendly measures. But in doing so, they use common logo concepts.
One of the most widely seen symbols in logo designing is the ring symbol. Most popularly seen in famous logos like Olympics, Audi, and MasterCard logo, this symbol has excessively been used.
Swoosh sign is most popular in the Nike logo. But, over the recent years, it has been overly been employed by logo designers. They are used either in the form of singular or multiple swooshes.
Geometric shapes are also being regularly used in logos. Some of them include like triangle, square and circle shapes. Now when they are overly use clichéd geometric symbols create identical logos. You must know where to draw the line between logo inspiration and plagiarism.
Yet another excessively applied symbol in logo design is the sphere-shaped globe. You can see this symbol in a variety of famous brands like AT&T, Sony Ericsson and Symantec. Spherical shapes, placed either in a row or the unending loop, are common nowadays.
Content is such a crucial piece of the SEO puzzle. Yes you need lots of content and the more the better.
But ultimately your content needs to be of high quality because your visitors that matter are human, not bots.
If you create your own content you should be spending a good amount of time writing high quality content.
That includes researching and coming up with quality images that are relevant to your copy. People love quality content so give them what they want!
Avoid using too many colors in your logo.
When it comes to helping your customers remember your company and visual identity, simplicity is the key. The best brands choose a single color (in some cases two) to represent their business. Coke uses red—and only red. Prudential Financial uses blue. Starbucks uses green. And all of these brands have a version of their logo in black and white that is just as recognizable as the color version.
Over time, colors help customers easily recognize brands. We read color and shape before we read the information in those shapes, so your brain recognizes a Coke can before you can even read the name printed on it. Your logo deserves no less.
Avoid using too many fonts in your logo.
There are logos that effectively use more than one color—the discontinued rainbow Apple logo is an example. And there are logos that effectively use more than one font, but usually one font is the mark, and the second font is a simple descriptor to help give context to the mark.
Keep it simple.
Simple is sometimes better
A logo doesn’t have to convey what your company does
Size matters
Aspect Ratios
Disconnecting icons and text
Your logo is for your audience
Your company’s essence and ‘theme’
Your logo has to have ‘instant impact’
A tagline is nice, but not as part of your logo
Strive to be ‘different’
Color is a secondary factor in your logo
Consider color choices carefully
Some web colors cannot be reproduced
Keep your logo ‘metaphor light’
Understand that your logo is just the beginning
Repetition.
Don’t change. (Almost) never
Don’t stray from the general look and feel of the company.
Don’t copy other logos that are “more modern”.
Don’t think the logo can stand alone.
Don’t complicate the logo.
Don’t try to do it alone.
Do maintain scalability.
Do make it original.
Do maintain something familiar.
Do involve your client heavily.
Do try many different approaches.
The logo message
Group approval
Your Opinion Counts
Value for money
Logo Trends
Copying logos
ClipArt
A logo design is intended to be distinctive and different. When we use common and old symbols in designing logos, there is little unique about it.
Asides from being cynical about designing trends, there are a few symbols that are overly used in logo design. Below are frequently used symbols in designing logos:
Many companies are focusing more on environment-friendly measures. But in doing so, they use common logo concepts.
One of the most widely seen symbols in logo designing is the ring symbol. Most popularly seen in famous logos like Olympics, Audi, and MasterCard logo, this symbol has excessively been used.
Swoosh sign is most popular in the Nike logo. But, over the recent years, it has been overly been employed by logo designers. They are used either in the form of singular or multiple swooshes.
Geometric shapes are also being regularly used in logos. Some of them include like triangle, square and circle shapes. Now when they are overly use clichéd geometric symbols create identical logos. You must know where to draw the line between logo inspiration and plagiarism.
Yet another excessively applied symbol in logo design is the sphere-shaped globe. You can see this symbol in a variety of famous brands like AT&T, Sony Ericsson and Symantec. Spherical shapes, placed either in a row or the unending loop, are common nowadays.
Content is such a crucial piece of the SEO puzzle. Yes you need lots of content and the more the better.
But ultimately your content needs to be of high quality because your visitors that matter are human, not bots.
If you create your own content you should be spending a good amount of time writing high quality content.
That includes researching and coming up with quality images that are relevant to your copy. People love quality content so give them what they want!
Avoid using too many colors in your logo.
When it comes to helping your customers remember your company and visual identity, simplicity is the key. The best brands choose a single color (in some cases two) to represent their business. Coke uses red—and only red. Prudential Financial uses blue. Starbucks uses green. And all of these brands have a version of their logo in black and white that is just as recognizable as the color version.
Over time, colors help customers easily recognize brands. We read color and shape before we read the information in those shapes, so your brain recognizes a Coke can before you can even read the name printed on it. Your logo deserves no less.
Avoid using too many fonts in your logo.
There are logos that effectively use more than one color—the discontinued rainbow Apple logo is an example. And there are logos that effectively use more than one font, but usually one font is the mark, and the second font is a simple descriptor to help give context to the mark.
Keep it simple.
Simple is sometimes better
A logo doesn’t have to convey what your company does
Size matters
Aspect Ratios
Disconnecting icons and text
Your logo is for your audience
Your company’s essence and ‘theme’
Your logo has to have ‘instant impact’
A tagline is nice, but not as part of your logo
Strive to be ‘different’
Color is a secondary factor in your logo
Consider color choices carefully
Some web colors cannot be reproduced
Keep your logo ‘metaphor light’
Understand that your logo is just the beginning
Repetition.
Don’t change. (Almost) never
Don’t stray from the general look and feel of the company.
Don’t copy other logos that are “more modern”.
Don’t think the logo can stand alone.
Don’t complicate the logo.
Don’t try to do it alone.
Do maintain scalability.
Do make it original.
Do maintain something familiar.
Do involve your client heavily.
Do try many different approaches.
The logo message
Group approval
Your Opinion Counts
Value for money
Logo Trends
Copying logos
ClipArt