Convenience from Consumers View

[abhishreshthaa]

• Convenience:


An example is what Colgate did to its tooth powder packaging. Firstly – it made sachets as was required by their income streams.


Secondly - since many households don’t have proper bathrooms and only have a window or things like that to keep such things -- it was wise to cap this sachet for convenience of storage while use. So this is what they did.

 

[jitendra05]

• Convenience:


An example is what Colgate did to its tooth powder packaging. Firstly – it made sachets as was required by their income streams.


Secondly - since many households don’t have proper bathrooms and only have a window or things like that to keep such things -- it was wise to cap this sachet for convenience of storage while use. So this is what they did.

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