Continuity Marketing Programs

sunandaC

Sunanda K. Chavan
Continuity Marketing Programs


Take the shape of membership and loyalty card programs where customers are often rewarded for their member and loyalty relationships with the marketers.


The basic premise of continuity marketing programs is to retain customers and increase loyalty through long-term special services that has a potential to increase mutual value through learning about each other.
 
Continuity Marketing Programs


Take the shape of membership and loyalty card programs where customers are often rewarded for their member and loyalty relationships with the marketers.


The basic premise of continuity marketing programs is to retain customers and increase loyalty through long-term special services that has a potential to increase mutual value through learning about each other.

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