Continuity Marketing Programs
Take the shape of membership and loyalty card programs where customers are often rewarded for their member and loyalty relationships with the marketers.
The basic premise of continuity marketing programs is to retain customers and increase loyalty through long-term special services that has a potential to increase mutual value through learning about each other.
Take the shape of membership and loyalty card programs where customers are often rewarded for their member and loyalty relationships with the marketers.
The basic premise of continuity marketing programs is to retain customers and increase loyalty through long-term special services that has a potential to increase mutual value through learning about each other.